
Seeking to understand our behaviour - what we do, how we decide what to do and how to do it, and why we do it.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 159 | Founded | 3 years ago | Last Issue | 31 hours ago |
| Active | |||||

featured photo:Revise_D/Flickr CC BY-SA 2.0
Value is in the eye of the beholder, while cost is in the beholder’s wallet. The latter is precise and exact, but it is the former, despite being fuzzy and inconsistent, that governs how we think...
<featured image: photo Victor Engmark/Flickr CC BY NC SA 2.0
Vera is an exceptional waitress. Her skill in carrying multiple dishes from the kitchen to the tables, and piling empty plates, bowls and glasses like a circus acrobat on one arm...
featured image: <heatwave,jpg> via yr.no
In a certain region on our planet, there is a single cause of death that kills tens of thousands of people every year. We might expect that to draw the attention of policymakers and the general publ...
featured image: Paolo Villanueva/Flickr CC BY 2.0)
People respond to incentives, wrote economist Steven Landsburg – the rest is commentary. I have cited this numerous times, as his observation explains a lot about the world around us. Ince...
(featured image: photo: Tim/Flickr)
(This essay was inspired by a post by )
She used to quite like flying. More than just not minding the frequent travel, she actually used to enjoy the experience: the check-in rituals, slotting her carry...
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The writers behind this newsletter.
Online persona of Koen Smets. Accidental behavioural economist. Organization Development Specialist. Adjunct Assistant Professor at Saint Louis University, teaching Ethical, Evidence-Based Decision Making.
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