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The European GTM Operator

Koen Stam
Tens of paid subscribers

GTM playbooks & skills built from 100,000+ GTM signals from LinkedIn, Podcasts and Newsletters by 100+ top GTM operators and founders in B2B. Designed for founders and GTM operators scaling from 2M to 25M ARR who want clarity, not chaos.

Platform
Substack
PricingFreemiumPublishesDaily
Issues155Founded2 years agoLast Issue22 hours ago
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Artwork for The European GTM Operator

Latest Issues

A 2M ARR CRO asked me one question on WhatsApp. So I built a room.


Join the Revenue Room. Together with 7 other Founders and GTM operators we are working on your #1 GTM challenge for Q4. Are you in?


On a Friday you usually get 3 problems and 3 plays from me. Today you get 1 letter. A questio...

22 hours ago

Most lost deals never heard a no. Here is how to count them.


Join the Revenue Room. Together with 7 other Founders and GTM operators we are working on your #1 GTM challenge for Q4. Are you in?


The 90-second version

  • Count the objections your last 20 late-stage deals deferred bef...
3 days ago

Your plan asks for seats. Finance will ask for output.


Join the Revenue Room. Together with 7 other Founders and GTM operators we are working on your #1 GTM challenge for Q4. Are you in?


The 90-second version

  • My plan for next year went to finance with 4 years of data, 3 s...
5 days ago
1

Your 2027 plan lists the upside and skips the year it failed


Join the Revenue Room. Together with 7 other Founders and GTM operators we are working on your #1 GTM challenge for Q4. Are you in?


The 90-second version

  • A team lead seat opened. I tested 1 AE’s appetite in 1 conversa...
12 days ago

Your customer's CFO cannot put your invoice in next year's budget


Join the Revenue Room. Together with 7 other Founders and GTM operators we are working on your #1 GTM challenge for Q4. Are you in?


The 90-second version

  • Your customers’ finance teams draft their 2027 budgets this mon...
14 days ago

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  • Koen Stam

    GTM operator for European B2B scaleups 2M-50M ARR | Co-Chapter Lead for Pavilion Benelux Chapter | AI Enthusiast | Building GTMcraft OS for busy founders and operators.

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