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The European GTM Operator

Koen Stam
Tens of paid subscribers

GTM playbooks & skills built from 100,000+ GTM signals from LinkedIn, Podcasts and Newsletters by 100+ top GTM operators and founders in B2B. Designed for founders and GTM operators scaling from 2M to 25M ARR who want clarity, not chaos.

Platform
Substack
PricingFreemiumPublishesDaily
Issues140Founded2 years agoLast Issue6 days ago
Active

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Artwork for The European GTM Operator

Latest Issues

Your Q4 sprint is spending next year's decision window


Find what is holding back your next €2M, €5M or €10M ARR. Start the free GTM Diagnostic at gtmcraft.io


The 90-second version

  • Your Q4 sprint is eating September and October. That is the only window in which next year i...
6 days ago
1

Your discount is paying for a problem you never diagnosed


Find what is holding back your next €2M, €5M or €10M ARR. Start the free GTM Diagnostic at gtmcraft.io


The 90-second version

  • A customer who had left us for a cheaper competitor came back to buy again. In the final mee...
8 days ago
2

Your buyer costed the build and forgot the person


Get instant access to 150+ GTM Playbooks & Skills to apply today


The 90-second version

  • The build objection went from 2.0 to 7.2 percent of deals in a year. Where it lands it cuts win rate by 80 percent.

  • You name...

12 days ago

Your coaching block is the first thing a full week eats


Get instant access to 150+ GTM Playbooks & Skills to apply today


The 90-second version

  • I came back from 2 weeks off into 25 meetings, and a rep called me out for the development check-in I had moved.

  • Next year’s...

15 days ago

Your coverage looks fine. You still cannot name who signs.


Get instant access to 150+ GTM Playbooks & Skills to apply today


The 90-second version

  • Coverage sat at multiples of the number and told me almost nothing. Access to the economic buyer told me everything.

  • I named...

22 days ago
3

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Authors

The writers behind this newsletter.

  • Koen Stam

    GTM operator for European B2B scaleups 2M-50M ARR | Co-Chapter Lead for Pavilion Benelux Chapter | AI Enthusiast | Building GTMcraft OS for busy founders and operators.

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