La Vie Ben Rose
Benjamin WatkinsSharing positioning and messaging frameworks and insight around B2B tech.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 275 | Founded | 3 years ago | Last Issue | 3 days ago |
| Active | |||||
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laviebenrose.substack.comLatest Issues
Your Copywriting Frameworks Are Failing in the Age of AI (Here's Why)
Your copywriting frameworks stopped working because you’re randomly shoving whatever copywriting nonsense you heard on TikTok (or what AI told you)
AIDA, PAS, the feature-benefit formula. They were worth something for one reason: knowing t...
The Proven Path to Not Writing Terrible, Awful Cold Emails
Most cold emails open by talking about you. What you need. What you want.
The round they just closed (so they can pay you).
The reader is asking one question the whole time: why should I care?
Good targeting gets you into the right inb...
Your Homepage Sounds Like All of Your Competitors
“Our website sounds awful. Like, I hate it.”
I hear this once a month on calls.
If you hate your website messaging, you need to do the swap test. Could you swap your homepage headline with your competitors', and your audience would know...
11 Copywriting Examples I Love as a Copywriter
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands.
Million Dollar Messaging Program (June Applicants)
Copywriting is a constant...
25 Psychological Triggers That Get People to Buy
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands.
Upgrade to Paid
Joe Sugarman is one of the most legendary copywriters.
He once sol...
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Exploring everything I know about positioning, messaging, and copywriting in B2B tech.
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