La Vie Ben Rose
Benjamin WatkinsSharing positioning and messaging insights around B2B tech.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 294 | Founded | 3 years ago | Last Issue | 8 hours ago |
| Active | |||||
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laviebenrose.substack.comLatest Issues
Part I: Your Guide to Differentiated Outbound Messages
I’ve sent 26,643 messages on LinkedIn, dating back three years.
Those messages led to some of the best client projects. They led to year-long partnerships with clients.
I’ve also been blocked. And been told no.
All in all, I’ve learned...
Let's Write a Really Really Good B2B Healthcare Cold Email
Writing a B2B cold email is an adventure into the abyss of doom, where you hope to show a glimmer of light.
Now that we have that out of the way, let’s walk through a cold email I wrote for Ambience Healthcare.
Here. We. Go.
That’s all,...
17 things to know about B2B cold email in 2026
Cold email is dying.
If you looked at the numbers from 2019 to 2026, you’d definitely make the assumption that cold email is going to the grave.
Just look at it. Cold email reply rates: 8.5% in 2019, 7.0% in 2023, 5.1% in 2025, 3.43% toda...
12 Pieces of the Best Cold Email Advice on the Internet (And Examples)
Writing a cold email was hard five years ago.
Now it’s even a zillion times harder with AI making everyone sound the same across the board. To stand out, you have to do better.
It’s what my job is when I work with B2B tech companies. Help...
The Three Golden Rules of B2B Outbound
Amazing copy will not save a bad product.
Ever.
You need to know your audience and offer, and then have amazing copy to take your offer to another level with clarity and precision.
Let’s look more into it with our Sherlock thinking cap....
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Sharing everything I know about email marketing and getting your message to convert to the right audience.
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