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La Vie Ben Rose

Benjamin Watkins

Sharing email insights around B2B tech.

Platform
Substack
PricingFreemiumPublishesDaily
Issues302Founded3 years agoLast Issue4 days ago
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Latest Issues

Your Guide to Painful Passage Messaging

Every B2B startup experiences the rite of painful passage.

Over the years, I’ve seen it over and over and OVER again across B2B startups that are constantly trying to reach specific revenue outcomes.

They play around with different chann...

4 days ago
1

How to Humanize Your B2B Emails Even If You Are the Worst at Writing Emails

Whenever I watch baseball with my dad, he always says the same thing when a batter lets a pitch go by him: “WHY DIDN’T HE HIT THAT. I COULD HAVE HIT THAT.”

Because seeing it on TV means we can all hit a baseball at 95mph. It’s also why Ste...

7 days ago
1

Please Open These Gifts

We are in the age of building.

So that’s exactly what I’m doing. Building over and over and over again. And I’m sharing them with folks who love or need B2B email growth.

So here are a few things I’ve built (entirely for free).

Email OS...

8 days ago
3

5 Examples of Before and Afters of B2B Emails (The Good vs. The Bad)

I love before-and-after examples. Because they visually help me see the difference and what makes them different.

So I put together five more with examples. Playing around with the design in Figma to see if they help at all.

1) Start I...

10 days ago
1

How to Craft Frictionless B2B Messages

Whenever I work with a B2B company on their messaging, one of my many goals is to craft a frictionless message.

You can build a sales email. You can craft it around the voice of their market. You can even build it around the A.I.D.A. or P....

13 days ago
1

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  • Benjamin Watkins

    Sharing everything I know about email marketing and getting your message to convert to the right audience.

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