
Sharing positioning and messaging insights around B2B tech.
| Platform | Pricing | Freemium | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 282 | Founded | 3 years ago | Last Issue | 3 days ago |
| Active | |||||

Email is money.
And yet, most companies treat it as Monopoly money. Like just a silly game to toss money at; maybe you can buy Boardwalk. Maybe you get another chance to earn money as you pass GO.
Let me tell you this: Email ain’t no si...
My friend, Shlomo Genchin, built an entire process (copywriting techniques, using the right prompts, and studying 500+ examples) with CopyTemplates ($97).
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Every B2B value prop eventually says the same three things...
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel positioning, messaging, and copywriting examples across B2B tech.
Work on a project together
Happy Saturday!
My friend, Shlomo Gen...
What 2026 has taught me.
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Most B2B launches peak at 9:07 AM on day one and flatline by mid-lunch.
You send the big announcem...
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|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Sharing everything I know about email marketing and getting your message to convert to the right audience.
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