On Brand Building
Leah KeggiOn Brand Building delivers practical insights that help brands turn creative ideas into business growth. My goal is to equip founders and marketing leaders with strategic frameworks to connect branding, marketing, and sales so their efforts drive revenue.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 48 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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leahkeggi.substack.comLatest Issues
Maslow's Hierarchy of Benefits
At 6 AM this morning, I asked my husband if he knew about Maslow’s hierarchy of needs and where he first learned about the theory.
Because at 2 AM, I had a random thought about how you can think about which Features and Benefits are the b...
Your Consumer is (Much) Less Aware Than You Are
Moving in to a new category has been fascinating. I’m learning things at a million miles an hour and applying principles I stand by to a new vertical (puns if you know Pit Boss’s line up).
But today’s post revolves around an anecdote abou...
Chapter 9: Strategic (Merch) Promotion Opportunities
Q4, OND, End of Year…
Whatever you want to call it, it’s coming. And if you’re wondering how you can bump some revenue numbers on your products and retail merchandise, there’s a lot more in The Merch Blueprint, but this chapter is especial...
Play Like You Practice
All of this World Cup hype has me nostalgic for the days I played soccer in middle and high school, and the very distinct memories of summer soccer camp during the World Cup where we all got sorted into countries…
I learned a lot from soc...
Take Smaller Steps
Fortunately, my interview with Emma at went live this week and you can enjoy this as I get my feet under me and set up a new writing routine that works with my Cool New JobTM
Emma and I chatted all things beverage innovation from colostru...
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Subscribers, engagement, traffic and sponsorship for On Brand Building.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Sharing my perspective [on brand building] in consumer goods, what I'm reading, and how to apply brand building principles to your business
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