On Brand Building
Leah KeggiBecause consumer brands aren't built in decks, they're just started there. Sharing Marketing and innovation insights, frameworks, and thoughts to drive your brand in the everyday moments.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 59 | Founded | 2 years ago | Last Issue | 26 hours ago |
| Active | |||||
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leahkeggi.substack.comLatest Issues
Say It Again... and Again
I managed content for brands for years. Social media marketing is one of my most discussed topics when I mentor brands with SEED SPOT.
I usually say these two things to brands in the program: You should be reusing content and you should b...
Build a Portfolio Brand
A little over a year ago, I was introduced to the idea of a portfolio career (shout out to ).
It’s an interesting concept. Instead of just freelancing in one area, you diversify your work into a variety of things that aren’t necessarily 1...
Plant Your Flag
A few months ago, the team at SEED SPOT asked if I’d share my thoughts around the theme of "How to Stand Out When Everyone Claims to Be 'Different'"
I was in.
In CPG, you’re rarely the only [insert whatever you’re claiming as a point of...
On Brand Building, One Year In
At the risk of sounding like one of those cheesy, overblown LinkedIn Posts, I’ve got to say - writing on substack weekly for a year has really mirrored my experience building consumer brands over the last 12+ years.
Last October, I logged...
Nothing Left to Do But Smile
I started working at Terrapin in 2014, fresh out of undergrad as the Merchandise Specialist. That year, the Athens brewery recorded around 36,000 BBLs. When I left in November 2020, I was leading the Marketing department and the brand was o...
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Sharing my perspective [on brand building] in consumer goods, what I'm reading, and how to apply brand building principles to your business
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