On Brand Building
Leah KeggiBecause Great Brands Aren't Built in Decks, they're just started there. Marketing and Innovation drive your brand in the everyday moments, in execution, in the messy middle.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 50 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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leahkeggi.substack.comLatest Issues
Repetition Builds Recognition
I don’t talk much about my daughter in my online professional life (mostly because she’s two and a half and not exactly full of marketing insights) but this weekend, she said something that proves out the value of consistency in packaging a...
Nostalgia Sells Because We All Need Our Prescription Checked
Unfortunately, hindsight isn’t 20/20. We’re all looking back through the lens that is colored (not by roses) but by the unreliability of our memories and the haze of feelings over facts.
Sure, Hilary Duff is everywhere (honestly, good for...
Maslow's Hierarchy of Benefits
At 6 AM this morning, I asked my husband if he knew about Maslow’s hierarchy of needs and where he first learned about the theory.
Because at 2 AM, I had a random thought about how you can think about which Features and Benefits are the b...
Your Consumer is (Much) Less Aware Than You Are
Moving in to a new category has been fascinating. I’m learning things at a million miles an hour and applying principles I stand by to a new vertical (puns if you know Pit Boss’s line up).
But today’s post revolves around an anecdote abou...
Chapter 9: Strategic (Merch) Promotion Opportunities
Q4, OND, End of Year…
Whatever you want to call it, it’s coming. And if you’re wondering how you can bump some revenue numbers on your products and retail merchandise, there’s a lot more in The Merch Blueprint, but this chapter is especial...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Sharing my perspective [on brand building] in consumer goods, what I'm reading, and how to apply brand building principles to your business
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