On Brand Building
Leah KeggiSharing ideas, insights, and examples On Brand Building. Helping you close the gap between marketing strategy and execution to drive demand, amplify sales efforts, and grow your business.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 23 | Subscribers | Read | leahkeggi.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
From Agreement to Growth: The Real Meaning of Alignment
Creating alignment isn’t just about agreement, it’s about amplifying efforts for growth.
Are You Running a Business or Building a Brand?
It’s easy for Founders and CEOs point to companies that are crushing it with marketing and growth like Liquid Death, Goodles, Olipop, Kloud and think “how does my team do that?”
Retailers Don't Buy Brand Strategy, They Buy Growth
Seth Godin makes a great point in his book This Is Strategy that I’ll summarize quickly: Retailers aren’t buying your product, they’re gambling on it.
Brand vs. Branding
Recently, I was having a conversation with someone and they asked me how do you measure the ROI of your brand? He gave the example of working with an agency to rebrand a business.
Authors
The writers behind this newsletter.
I love thinking about and executing Marketing and Brand Strategy for CPG and consumer goods… so you don’t have to!
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