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On Brand Building

Leah Keggi

Sharing ideas, insights, and examples On Brand Building. Helping you close the gap between marketing strategy and execution to drive demand, amplify sales efforts, and grow your business.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues26SubscribersRead leahkeggi.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Building a Brand is Like Driving a Dog Sled

If you haven’t seen Balto, this is your permission to pause your entire work day to watch the 1995 classic, inspired by a true story. Or the 2016 Cuba Gooding Jr comedy Snow Dogs would also suffice.

3 days ago
1
0

Be Ready When the Luck Happens

I recently finished Ina Garten’s memoir: Be Ready When the Luck Happens. And while her story is mostly about the journey to where she is today, there’s a brand building message at its core.

10 days ago
2
0

Brand vs Demand: The false choice hindering your growth

More and more, I’m seeing a divide in job descriptions that separate Brand and Performance Marketing responsibilities. I’m also seeing a lot of smaller, newer companies looking for help “scaling with meta ads.”

17 days ago
2
0

From Agreement to Growth: The Real Meaning of Alignment

Creating alignment isn’t just about agreement, it’s about amplifying efforts for growth.

24 days ago
0
0

Authors

The writers behind this newsletter.

  • Leah Keggi

    I love thinking about and executing Marketing and Brand Strategy for CPG and consumer goods… so you don’t have to!

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