On Brand Building
Leah KeggiBecause Great Brands Aren't Built in Decks, they're just started there. Marketing and Innovation drive your brand in the everyday moments, in execution, in the messy middle.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 56 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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leahkeggi.substack.comLatest Issues
On Brand Building, One Year In
At the risk of sounding like one of those cheesy, overblown LinkedIn Posts, I’ve got to say - writing on substack weekly for a year has really mirrored my experience building consumer brands over the last 12+ years.
Last October, I logged...
Nothing Left to Do But Smile
I started working at Terrapin in 2014, fresh out of undergrad as the Merchandise Specialist. That year, the Athens brewery recorded around 36,000 BBLs. When I left in November 2020, I was leading the Marketing department and the brand was o...
What is Brand... really?
The word brand originally comes from the Proto-Germanic word *brandaz: a burning. The modern business term evolved from “brand” as in "mark made by a hot iron," used to assign ownership to things.
Today, logos act as a “brand” of sorts -...
Can Your Brand Survive Vacation?
I saw a well meaning post about a founder working on vacation. What seemed like a well meaning “respect the hustle” got me thinking about the value of setting your brand up for success, and it’s a pretty good litmus test.
Can your brand su...
Have You Ever Had an Idea that Sounds Impossible?
“Have you ever had an idea that sounds impossible?”
That’s how Chris Barton, founder of Shazam, started his talk at Acadia’s Digital Growth Summit.
I’m going to be honest, I know of the app. I’ve never downloaded it (any time I’ve wonder...
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| Subscribers | Engagement | 67 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Sharing my perspective [on brand building] in consumer goods, what I'm reading, and how to apply brand building principles to your business
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