On Brand Building
Leah KeggiOn Brand Building delivers practical insights that help brands turn creative ideas into business growth. My goal is to equip founders and marketing leaders with strategic frameworks to connect branding, marketing, and sales so their efforts drive revenue.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 40 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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leahkeggi.substack.comLatest Issues
The Block is The Brief, and How to Address It.
I’m probably due for an article on where I find inspiration outside of the CPG industry “usual” places… but for now, there’s links to the podcasts here!
from Creative Pep Talk shared this idea of “The Block is The Brief” in a recent episod...
Quit Trying to Play Chess When Your Consumers are Playing Checkers
A refresher on the rules of movement (only what you need for this metaphor to work):
In chess, each type of piece has a designated movement structure. The queen moves any number of squares in any direction. Bishops only move on the diagona...
I Don't Remember When Beer Was Just Beer
I have mixed (but strong and slightly feisty) feelings about the headline of today’s Substack article:
The New Rules - A Bev/Alc Newsletter
Remember when beer was just beer?
Welcome to Happy Hour, our quick-scroll guide to the news and...
Manufacturing Word of Mouth
Imagine having someone talk positively about your brand because someone else asks where they got a shirt or bag. You’ve essentially manufactured word-of-mouth marketing.
This isn’t actually something I have to imagine - I’ve seen it happe...
You’re not selling a product, you’re selling a lifestyle.
If you are a beverage marketer, leader, somebody briefing an agency, or the taking brand photos:
Open your packaging.
Crack your cans, twist off that screw top, uncork your wine.
It drives me nuts when I see a beautiful photo of peopl...
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The writers behind this newsletter.
I love thinking about and executing Marketing and Brand Strategy for CPG and consumer goods… so you don’t have to!
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