On Brand Building
Leah KeggiOn Brand Building delivers practical insights that help brands turn creative ideas into business growth. My goal is to equip founders and marketing leaders with strategic frameworks to connect branding, marketing, and sales so their efforts drive revenue.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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You’re not selling a product, you’re selling a lifestyle.
If you are a beverage marketer, leader, somebody briefing an agency, or the taking brand photos:
Open your packaging.
Crack your cans, twist off that screw top, uncork your wine.
It drives me nuts when I see a beautiful photo of peopl...
How to Be Strategic with Your Marketing
Last week, I shared a visual of how brand strategy actually works - and I got a lot of great feedback, and one really good question…
In case you missed the original article, start here:
The question:
How do I develop a strategy that work...
Why Brand Strategy Really Matters
It’s easy to look at marketing as a cost rather than an investment. Marketers, no matter what they promise, can’t actually control the consumer.
But creating trust and brand affinity is paramount to sales. Increasing the number of people...
Your Logo Got You Here. Your Brand Will Get You There.
"What Got You Here Won't Get You There" by Marshall Goldsmith is an often recommended business book, and also a warning for brands looking to grow.
Small brands can get away with a lot. You’re new, there’s thousands of points of untapped d...
Stop Waiting Until You Can Do It Right
I’ve heard this more than once this week:
“I feel like I should be doing X,Y,Z and then I don’t end up doing anything.”
One conversation was about social media. One was about launching a new product. Another, about retailer outreach.
The...
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Subscribers, engagement, traffic and sponsorship for On Brand Building.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I love thinking about and executing Marketing and Brand Strategy for CPG and consumer goods… so you don’t have to!
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