On Brand Building
Leah KeggiOn Brand Building delivers practical insights that help brands turn creative ideas into business growth. My goal is to equip founders and marketing leaders with strategic frameworks to connect branding, marketing, and sales so their efforts drive revenue.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 44 | Founded | a year ago | Last Issue | 10 days ago |
| Active | |||||
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leahkeggi.substack.comLatest Issues
Take Smaller Steps
Fortunately, my interview with Emma at went live this week and you can enjoy this as I get my feet under me and set up a new writing routine that works with my Cool New JobTM
Emma and I chatted all things beverage innovation from colostru...
How a British Cybernetician's Concept from the 70's Can Change The Way You Talk About Brand Today
“The Purpose of a System is What it Does” is credited to Stafford Beer, a British cybernetician, who wrote about management cybernetics in a the book The Heart of Enterprise (published in 1979).
The book applies the principles of cyberneti...
Your Next Marketing Idea is an Aisle Over
I wanted to title this article: Get Out of Your ~~Way~~ Aisle but there are limitations on using the strike-through on Substack. Alas.
Too often, I see brands think in relation to competitors. Don’t get me wrong - you absolutely need to b...
The Answer Isn't Always A Bigger Budget
*before underfunded marketing departments come for me, I did say “most of the time.”
I had a conversation recently about managing expectations toward a goal. When the goal is much higher than what the last year’s data suggests is possible,...
The Block is The Brief, and How to Address It.
I’m probably due for an article on where I find inspiration outside of the CPG industry “usual” places… but for now, there’s links to the podcasts here!
from Creative Pep Talk shared this idea of “The Block is The Brief” in a recent episod...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Sharing my perspective [on brand building] in consumer goods, what I'm reading, and how to apply brand building principles to your business
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