On Brand Building
Leah KeggiBecause Great Brands Aren't Built in Decks, they're just started there. Marketing and Innovation drive your brand in the everyday moments, in execution, in the messy middle.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 53 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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leahkeggi.substack.comLatest Issues
Can Your Brand Survive Vacation?
I saw a well meaning post about a founder working on vacation. What seemed like a well meaning “respect the hustle” got me thinking about the value of setting your brand up for success, and it’s a pretty good litmus test.
Can your brand su...
Have You Ever Had an Idea that Sounds Impossible?
“Have you ever had an idea that sounds impossible?”
That’s how Chris Barton, founder of Shazam, started his talk at Acadia’s Digital Growth Summit.
I’m going to be honest, I know of the app. I’ve never downloaded it (any time I’ve wonder...
People Don’t Buy Products They Buy Promise.
People Don’t Buy Products They Buy Promise.
It’s why people either love or hate jelly beans.
If you hate them, it’s because you wanted to know what you were getting when you popped that bean in your mouth. What you thought was cherry is...
Repetition Builds Recognition
I don’t talk much about my daughter in my online professional life (mostly because she’s two and a half and not exactly full of marketing insights) but this weekend, she said something that proves out the value of consistency in packaging a...
Nostalgia Sells Because We All Need Our Prescription Checked
Unfortunately, hindsight isn’t 20/20. We’re all looking back through the lens that is colored (not by roses) but by the unreliability of our memories and the haze of feelings over facts.
Sure, Hilary Duff is everywhere (honestly, good for...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for On Brand Building.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Sharing my perspective [on brand building] in consumer goods, what I'm reading, and how to apply brand building principles to your business
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