Ah So Insights
Scott Rosenbaumideas and inspiration for drinks entrepreneurs and beverage professionals
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 152 | Founded | 5 years ago | Last Issue | 6 days ago |
| Active | |||||
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ahsoinsights.comLatest Issues
Things I Believe About Drinks Entrepreneurship
Ben Carlson is a favorite financial writer of mine.1 He seamlessly marries the anecdotal with data to illuminate and simplify arcane investment topics. In his recently published Risk and Reward: How to Handle Market Volatility and Build Lon...
The Intro You Didn't Ask For
Stop begging for “a quick intro.”
An often overlooked measure of success is the frequency of your unsolicited introductions. If your work is truly undeniable, people won’t just open the door, they’ll drag their best contacts through it wi...
Beyond the Search Bar: Navigating the New Funnel of Beverage Brand Discovery
In 1736, London’s “Gin Craze” forced the spirits trade underground. To survive, vendors created the “Puss and Mew,” a wooden cat mounted on a wall where a passerby would whisper a code and drop a coin into its mouth. Gin wasn’t found on a b...
The Three-Ingredient Recipe for a Memorable Product Story
Legend goes: Ernest Hemingway was challenged to write a story in just six words. He penned, “For sale: Baby shoes, never worn.”
Let that sink in.
Hemingway didn’t attempt to list an inventory of narrative components.1 He understood that a...
None of These Headlines Should Change Your Strategy
Was there enough "drinks industry" news last week for you? 📰
The chatter is deafening, between:
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RNDC offloading major distribution footprints
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Phony Negroni’s exit to The Wine Group
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the collapse of the Pernod/Brown-For...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
brand renegade, entrepreneurship enthusiast, sales dissident, portfolio philosopher, management miscreant
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