Ah So Insights
Scott Rosenbaumideas and inspiration for drinks entrepreneurs and beverage professionals
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 157 | Founded | 5 years ago | Last Issue | 6 days ago |
| Active | |||||
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ahsoinsights.comLatest Issues
8 Learnable Skills for the New Economy
Editor’s Note: I first wrote this post over five years ago with five essential skills. The market moved. Today's economy demands eight. I’ve added AI literacy, organizational psychology, and data analytics because the reps who refuse to lea...
Stop Proving the Wrong Things
In the film Awakenings, Dr. Malcolm Sayer interviews for a job after spending five years on an apparently failed research experiment.
When the board dismisses his hypothesis, stating “It can’t be done,” Sayer replies: “I know that now....
The Most Powerful Prompt in Your Pitch
The most important three words a drink brand, its sales team, or an investor can use are identical:
“Tell me more.”
In negotiation science, open-ended prompts act as behavioral crowbars. 🤝
While direct questions often put people on...
The First-Meeting Mistake That Scares Off Beverage Investors
Want to instantly kill an investor’s interest in your beverage brand?
Demand an NDA in your first or second conversation.
Your early-stage magic can’t be easily copied, but premature legal friction will absolutely kill your momentum.
Wh...
Getting Distributor Reps Your Bottles
A reader writes with a frustration shared by almost every supplier:
It’s crazy to realize our distributor reps have to work so hard just to get samples to interested accounts! How can we effectively get product into their hands?" It’s a...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
brand renegade, entrepreneurship enthusiast, sales dissident, portfolio philosopher, management miscreant
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