Reletter
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Ah So Insights

Scott Rosenbaum

ideas and inspiration for drinks entrepreneurs and beverage professionals

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues165Founded5 years agoLast Issue7 days ago
Active

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ahsoinsights.com
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Latest Issues

What Sales Reps Need To Learn After The Sale

For a rep, a sale can easily be confused with success. But securing a placement, whether an endcap or a menu slot, is just the beginning.

Your brand doesn’t own that shelf space, so it’s imperative that you don’t treat an initial sale like...

7 days ago
2

What You Need to Know About Getting Money in Less Than 250 Words

Most founders think they are fundraising, but simply asking for money is not the same thing.

Asking for money is a desperate and luck-driven transaction.

Fundraising is a strategic, skill-driven process.

Consider Hollywood: you wouldn’t...

14 days ago
1

The Single Sentence that Scaled Carbone

Your brand doesn’t need explanation. It requires summarization. Preferably, in a single breath.

If your brand can’t be summed up in a single sentence, you don’t have a brand.

Chef Mario Carbone explains how Major Food Group scaled to 40 v...

16 days ago
3
3

Advice to a New Sales Rep

No textbook can teach you what it actually feels like to walk into a slammed bar with a heavy sample bag, or how a single calendar shift can tank your monthly quota. The best advice comes from other reps, buyers, and bartenders who survive...

21 days ago
5
1

🏖️ My Summer Reading List - 2026 📚

Here’s what I’m reading this summer:

  • The Devil Emails at Midnight: What Good Leaders Can Learn From Bad Bosses by Mita Mallick

  • Up the Down Staircase: How Wine & Spirits Brands are Growing in a Declining Market by Ben Salisbury1...

23 days ago

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  • Scott Rosenbaum

    brand renegade, entrepreneurship enthusiast, sales dissident, portfolio philosopher, management miscreant

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