Reletter
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Ah So Insights

Scott Rosenbaum

ideas and inspiration for drinks entrepreneurs and beverage professionals

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues174Founded6 years agoLast Issue12 days ago
Active

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ahsoinsights.com
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Latest Issues

How to Survive Demo Season

Sipping season is officially here.1

That means every Thursday evening through Saturday afternoon, thousands of us will be standing on hard retail linoleum behind a flimsy card table, pouring half-ounce tastes at what feels like the sad...

12 days ago
1

One-Hit Wonders Don't Scale

In 1995, Spacehog released “In the Meantime.” I was twelve years old, and while my musical taste was certainly underdeveloped, I still maintain it was (and is) a brilliant track. It exploded on the charts, hit the top 10, and then the band...

19 days ago
2
1

What Martin Short Knows About Drinks Strategy

While Martin Short is a very good comedian, he is, perhaps, the best talk show guest. Why? He prepares. For a five-to-ten minute stint, he’ll start with 18 pages of notes and talk to producers for 90 minutes.

You already know that I’m...

a month ago
2
1

The Unforgettable Sales Rep

Beverage buyers remember who you are, just not likely the way you want. They just lump almost all reps into the exact same mental bucket: polite order-takers dropping off a tin of cookies every December.

So how does a sales rep stand apart...

a month ago
2

The Brutal Math of Founder Success

Some time ago, I took up Duolingo for math. What started as a way to help my 11-year-old son with his multiplication skills quickly morphed into seeing how much I could recall about graphing cosine and putzing around with probability models...

a month ago
1
1

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  • Scott Rosenbaum

    brand renegade, entrepreneurship enthusiast, sales dissident, portfolio philosopher, management miscreant

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