Ah So Insights
Scott Rosenbaumideas and inspiration for drinks entrepreneurs and beverage professionals
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 172 | Founded | 6 years ago | Last Issue | 2 days ago |
| Active | |||||
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ahsoinsights.comLatest Issues
What Martin Short Knows About Drinks Strategy
While Martin Short is a very good comedian, he is, perhaps, the best talk show guest. Why? He prepares. For a five-to-ten minute stint, he’ll start with 18 pages of notes and talk to producers for 90 minutes.
You already know that I’m...
The Unforgettable Sales Rep
Beverage buyers remember who you are, just not likely the way you want. They just lump almost all reps into the exact same mental bucket: polite order-takers dropping off a tin of cookies every December.
So how does a sales rep stand apart...
The Brutal Math of Founder Success
Some time ago, I took up Duolingo for math. What started as a way to help my 11-year-old son with his multiplication skills quickly morphed into seeing how much I could recall about graphing cosine and putzing around with probability models...
How SKUs Skew
Somewhere along the line, a lot of beverage founders became convinced that adding more flavors to their brand lineup was the key to scaling fast. Look at the headlines and you’ll see that the largest brands have the biggest books. It’s natu...
15 Ways to Fail at Beverage
While breakout brands find unique ways to win, failed drinks startups repeat the exact same errors.1
Here are the 15 mistakes beverage startups make again and again:
Brand
1️⃣ Assuming taste is a moat: Great liquid is just the cost...
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Authors
The writers behind this newsletter.
brand renegade, entrepreneurship enthusiast, sales dissident, portfolio philosopher, management miscreant
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