
ideas and inspiration for drinks entrepreneurs and beverage professionals
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 165 | Founded | 5 years ago | Last Issue | 7 days ago |
| Active | |||||

For a rep, a sale can easily be confused with success. But securing a placement, whether an endcap or a menu slot, is just the beginning.
Your brand doesn’t own that shelf space, so it’s imperative that you don’t treat an initial sale like...
Most founders think they are fundraising, but simply asking for money is not the same thing.
Asking for money is a desperate and luck-driven transaction.
Fundraising is a strategic, skill-driven process.
Consider Hollywood: you wouldn’t...
Your brand doesn’t need explanation. It requires summarization. Preferably, in a single breath.
If your brand can’t be summed up in a single sentence, you don’t have a brand.
Chef Mario Carbone explains how Major Food Group scaled to 40 v...
No textbook can teach you what it actually feels like to walk into a slammed bar with a heavy sample bag, or how a single calendar shift can tank your monthly quota. The best advice comes from other reps, buyers, and bartenders who survive...
Here’s what I’m reading this summer:
The Devil Emails at Midnight: What Good Leaders Can Learn From Bad Bosses by Mita Mallick
Up the Down Staircase: How Wine & Spirits Brands are Growing in a Declining Market by Ben Salisbury1...
Subscribers, engagement, traffic and sponsorship for Ah So Insights.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
brand renegade, entrepreneurship enthusiast, sales dissident, portfolio philosopher, management miscreant
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