Ah So Insights
Scott Rosenbaumideas and inspiration for drinks entrepreneurs and beverage professionals
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 169 | Founded | 5 years ago | Last Issue | 8 days ago |
| Active | |||||
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ahsoinsights.comLatest Issues
How SKUs Skew
Somewhere along the line, a lot of beverage founders became convinced that adding more flavors to their brand lineup was the key to scaling fast. Look at the headlines and you’ll see that the largest brands have the biggest books. It’s natu...
15 Ways to Fail at Beverage
While breakout brands find unique ways to win, failed drinks startups repeat the exact same errors.1
Here are the 15 mistakes beverage startups make again and again:
Brand
1️⃣ Assuming taste is a moat: Great liquid is just the cost...
AI Is Sinking Your Beverage Brand (and Making You Feel Great Doing It)
When was the last time an AI tool told you that you got it wrong? If you’re anything like me, the answer is probably never.
My wife and I joke about the sheer sycophancy of AI. Whenever it tells us something we know to be patently false, w...
Understanding Distributor Physics
Beverage distributor rejections are rarely personal. They’re governed by basic physics.
If you want your liquid to move, you have to respect the forces in the warehouse 𝘢𝘯𝘥 on the sales team:
- Gravity: Not the downward pull most peo...
What Sales Reps Need To Learn After The Sale
For a rep, a sale can easily be confused with success. But securing a placement, whether an endcap or a menu slot, is just the beginning.
Your brand doesn’t own that shelf space, so it’s imperative that you don’t treat an initial sale like...
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
brand renegade, entrepreneurship enthusiast, sales dissident, portfolio philosopher, management miscreant
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