Let's Talk About Brands
Sara Neves PaixaoBrand building is more than a cool aesthetic. I write weekly on brand psychology, strategy trends, and leadership tips for brands built to go global. From someone who's spent a decade building brands, from Magnum to challenger brands.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 25 | Founded | a year ago | Last Issue | 14 days ago |
| Active | |||||
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We know how to build distinctive brands. We just don't trust ourselves to do it.
The true winner of this World Cup was not Spain, deserved as it was. It was a man who retired 13 years ago: David Beckham. He appeared in 11 World Cup ads during the competition. Somehow, 11 different brands had the same original idea of us...
Why some supplement brands build a cult following and others just don't
Last week, IM8 announced they secured a $1 billion investment that did not require any loss of equity, purely for marketing investment. In the same week, the coffee brand Reformed, which is coffee with nutritional supplements, secured a Ser...
Why your next hire should know nothing about your industry
I'm in between countries, jobs, and, it seems, lives. I'm moving from Europe to Toronto with my partner this summer. Whilst I've been loving the freedom and all the experiences I've had this past year working as an independent brand consult...
Hype is a slippery slope. Tread carefully, because some brands don't make it back up.
The drop culture, the “selling out in 24 hours,” the exclusive collabs, and the overall scarcity culture, it’s the strategy so many brands are chasing right now. There’s a narrative that says: to be a successful brand today, you need to bui...
What sleeping on China is costing (and will cost) brands
I’m currently writing this from a very cute coffee shop in Taipei. This coffee shop could have been in London, New York or Paris. A decade ago, I spent six months in China, and I can tell you that finding a place like this was hard at the t...
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| Subscribers | Engagement | 80 | Monthly Web Visits | ||
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The writers behind this newsletter.
Brand building is more than a cool aesthetic. I write weekly on brand psychology, strategy trends, and leadership tips for brands builders. From someone who's spent a decade building brands, from Magnum to challenger brands.
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