Let's Talk About Brands
Sara Neves PaixaoI’m passionate about brands and their pivotal role in shaping culture and society. In this newsletter, I’ll share reflections, learnings, and insights drawn from exploring what’s happening in the world of brands.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 19 | Founded | 10 months ago | Last Issue | 6 days ago |
| Active | |||||
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Your busyness is making your brand boring
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This week’s article is a bit different. I want to talk about busy culture in marketing, what it is doing to brand leaders, and what it means for the brands of tomorrow. Spoiler alert: it’s not good.
We live in a culture of h...
Most brands enter the sports world for the wrong reasons
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We’re now in the final countdown to the FIFA World Cup. It’s the biggest single sporting event in the world when it comes to watchers and supporters. The 2022 World Cup alone had 5 billion people engaging with it. And it has...
Can Brand Leads really control Brand Perception?
A former colleague used to say: “Perception precedes reality.” He wasn’t wrong. We live in a world where what people believe about something matters more than what that something actually is. We see it in politics, in wellness trends, in fi...
Is brand purpose dead?
This week, the marketing world collectively lost its mind. Everlane the brand that built its entire identity on radical transparencyand on ethical practices, was sold to Shein for $100 million. Shein probably represents all that Everlane wa...
Most brand relaunches are just a polite way of firing your existing customers
I once worked on a brand going through a major relaunch: full brand strategy, new visual identity, the whole thing. The goal was to elevate the experience, to be known as affordable luxury, not just affordable.
During the new CMO’s onboard...
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Authors
The writers behind this newsletter.
I love writing about brand building from my experience leading global brands for a decade.
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