Let's Talk About Brands
Sara Neves Paixao, Michelle Wiles | Brand FuturesBrand building is more than a cool aesthetic. I write weekly on brand psychology, strategy trends, and leadership tips for brands built to go global. From someone who's spent a decade building brands, from Magnum to challenger brands.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 32 | Founded | a year ago | Last Issue | 11 days ago |
| Active | |||||
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saranpaixao.substack.comLatest Issues
Boring Is an Advantage
Most founders would be thrilled to build one brand that works. Bob Verlaat and Nick Nijhof have built two, and they did it in categories that are considered boring. Dore & Rose took sleep accessories and made them feel like luxury. Hears to...
The halo effect audience
We’ve all heard it: you can’t be everything to everyone. It’s a cliché at this point. But what if you can be everything to a very narrow type of person, and because of that, everyone will want you?
Sounds contradictory, right? But I don’t...
“Everything is brand”
I started following almost the same week I joined Substack, and Brand Futures has been one of my favorite reads ever since. Michelle talks about brand with a level of expertise that immediately tells you she’s done the work: ex-McKinsey, e...
How Sourmilk is reinventing the CPG launch playbook
If you haven’t heard of Kiki Couchman and you work in brand building, stop what you’re doing and start following her. Not because she has a distinct aesthetic on social or a clever hook, but because using her own organic platform (which she...
Changing your logo does not mean you change your brand
Marketers love a rebrand. It is treated as the medicine for every problem a brand has. A new logo, a new ethos, a slightly different creative direction, and suddenly there is a new start.
This August, a beloved French clothing brand did ex...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Let's Talk About Brands.
| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I believe brand building is more than a cool aesthetic. That's why I share everything I've learnt and my thoughts from spending a decade building brands.
Building brand alignment across agencies, marketers, and executives. Ex-McKinsey, Ogilvy, P&G.
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