Reletter
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Brand building is more than a cool aesthetic. I write weekly on brand psychology, strategy trends, and leadership tips for brands built to go global. From someone who's spent a decade building brands, from Magnum to challenger brands.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues36Foundeda year agoLast Issue3 days ago
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Artwork for Let's Talk About Brands

Latest Issues

Fertility is in need of a rebrand | in conversation with Sam Diamond CEO of Bird&Be

Almost a year ago, I discovered Samantha Diamond and her company, Bird&Be, through an episode of podcast. Since then, I’ve been following their journey, from appearing on Dragons’ Den Canada to recently announcing a $13 million Series A ra...

3 days ago
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I went viral last week

“Learning about brand world or even if you know a bit, Let’s Talk About Brands rewires the way you think about branding. I leave every article asking, "how is she not charging for this information?” - DEJUNEE


Last week Alix Earle ca...

6 days ago
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Sleep or Die brand world took 1h | in conversation with Lauren Sudeyko founder of Sleep or Die

If you work in brand or CPG, you’ve probably heard of this brand (probably more than once). Sleep or Die is one of the most talked-about brands on LinkedIn, Substack, Instagram and TikTok, the go-to case study for what a brand world can be....

10 days ago
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“Nothing that only men like is cool”

Rachel Lowenstein, cultural strategist, content creator and author of Girl Studies, has been on my radar since I saw her present at a workshop during my Unilever days. Her insights were sharp, and she told them as a story in a way I’d never...

17 days ago
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Boring Is an Advantage

Most founders would be thrilled to build one brand that works. Bob Verlaat and Nick Nijhof have built two, and they did it in categories that are considered boring. Dore & Rose took sleep accessories and made them feel like luxury. Hears to...

a month ago
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Authors

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  • Sara Neves Paixao

    I believe brand building is more than a cool aesthetic. That's why I share everything I've learnt and my thoughts from spending a decade building brands.

  • Michelle Wiles | Brand Futures

    Building brand alignment across agencies, marketers, and executives. Ex-McKinsey, Ogilvy, P&G.

  • Rachel Lowenstein

    just a girl who helps people and brands understand girls. every week I provide cultural analysis and original insights, exploring how women, girls, and their fandoms drive trends, create community, and influence markets.

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