Let's Talk About Brands
Sara Neves PaixaoBrand building is more than a cool aesthetic. I write weekly on brand psychology, strategy trends, and leadership tips for brands built to go global. From someone who's spent a decade building brands, from Magnum to challenger brands.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 30 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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saranpaixao.substack.comLatest Issues
“Everything is brand”
I started following almost the same week I joined Substack, and Brand Futures has been one of my favorite reads ever since. Michelle talks about brand with a level of expertise that immediately tells you she’s done the work: ex-McKinsey, e...
How Sourmilk is reinventing the CPG launch playbook
If you haven’t heard of Kiki Couchman and you work in brand building, stop what you’re doing and start following her. Not because she has a distinct aesthetic on social or a clever hook, but because using her own organic platform (which she...
Changing your logo does not mean you change your brand
Marketers love a rebrand. It is treated as the medicine for every problem a brand has. A new logo, a new ethos, a slightly different creative direction, and suddenly there is a new start.
This August, a beloved French clothing brand did ex...
Stop asking your customers what they want
This may be a controversial thing to say, because it goes against one of the most repeated clichés online: the customer is king, listen to the customer, blah blah. But I hope that by the end of this article you understand why that's bad adv...
Portugal: The New American Dream
I’m Portuguese, and after a decade abroad, I finally spent real time back home this past year. I couldn’t go far without hearing an American accent, without meeting another family that had packed up and moved there. Every time, I asked the...
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| Subscribers | Engagement | 81 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I believe brand building is more than a cool aesthetic. That's why I share everything I've learnt and my thoughts from spending a decade building brands.
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