Let's Talk About Brands
Sara Neves PaixaoI’m passionate about brands and their pivotal role in shaping culture and society. In this newsletter, I’ll share reflections, learnings, and insights drawn from exploring what’s happening in the world of brands.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 10 months ago | Last Issue | 2 days ago |
| Active | |||||
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saranpaixao.substack.comLatest Issues
What sleeping on China is costing (and will cost) brands
I’m currently writing this from a very cute coffee shop in Taipei. This coffee shop could have been in London, New York or Paris. A decade ago, I spent six months in China, and I can tell you that finding a place like this was hard at the t...
This is why some brands struggle to go global
I’m writing this from an airport lounge in Amsterdam, on my way to China and a few other countries in Asia for a trip that will keep me away for a few weeks. Preparing for it, working out what would and wouldn’t be available once I landed,...
Your busyness is making your brand boring
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This week’s article is a bit different. I want to talk about busy culture in marketing, what it is doing to brand leaders, and what it means for the brands of tomorrow. Spoiler alert: it’s not good.
We live in a culture of h...
Most brands enter the sports world for the wrong reasons
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We’re now in the final countdown to the FIFA World Cup. It’s the biggest single sporting event in the world when it comes to watchers and supporters. The 2022 World Cup alone had 5 billion people engaging with it. And it has...
Can Brand Leads really control Brand Perception?
A former colleague used to say: “Perception precedes reality.” He wasn’t wrong. We live in a world where what people believe about something matters more than what that something actually is. We see it in politics, in wellness trends, in fi...
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I love writing about brand building from my experience leading global brands for a decade.
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