Brand Futures
Michelle Wiles | Brand FuturesResearch and strategy on how brands grow.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 92 | Founded | 6 years ago | Last Issue | 9 days ago |
| Active | |||||
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embeddedbrandstrategy.substack.comLatest Issues
you don’t need taste, you need creative direction
It feels like every week there’s another post that declares taste the driver of value in a post-AI world. The logic is that since AI allows people to create as much content as they want, value will come from curation of said content.
Taste...
Remix your icons
In 2022, Ugg launched a riff on the classic Ugg boot with the Ultra Mini which featured a 2-inch platform sole on a short Ugg. It felt equal parts familiar and fresh. And it catapulted the brand to cultural and commercial relevance, with th...
Brand Confessional: Anu Lingala on Why Trend Strategy ≠ Trend Chasing
Where trends fit into brand strategy
Today I’m sharing a conversation with Anu Lingala, a trend strategist who has worked with Nordstrom, Mejuri, Adidas, and MAC Cosmetics.
Diary of a Brand: Bandit Running
How brands grow through community
No brand divides my running group chat like Bandit.
Brand Confessional: Rachel Hirsch, Wellness Growth Ventures
Liquid Death's VC on marketing channels, habits, and the biggest opportunity in wellness
Hey everyone -
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Authors
The writers behind this newsletter.
Marketing leader, BoF contributor. Ex-McKinsey. NYC, sometimes London.
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