
Research and strategy on how brands grow.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 97 | Founded | 6 years ago | Last Issue | 11 days ago |
| Active | |||||

“How do we launch our next hit product?”
I’ve been asked this in nearly every role I’ve had: at P&G, Son of a Tailor, Blank Street, and now at Business of Fashion (BoF). Brands need hit products to grow, but launching them can feel like a...
It’s not about sport, its about spectacle.
With NFL season restarting, it’s time for an update on the most valuable brand in sports: The Dallas Cowboys. According to Forbes, the Cowboys are worth more than Real Madrid (Rank: 20), the New Y...
Source: Eater
Ghost kitchens felt like the perfect concept in the 2010s. A restaurant that only offers delivery and pickup. You earn all the potential food revenue, minus the costs of waitstaff and cleanup and offering space for customers...
Brand Confessional: Tarek Pertew
Eight months ago, someone invited me to join their recreational soccer team. I immediately declined; I’d never played on a sports team and I saw no reason to start embarrassing myself in one now.
Distribution is not just access. It is positioning.
A lot of my friends are betting on the World Cup. But instead of using Kalshi or Polymarket, they’re placing bets through investing app Robinhood.
Subscribers, engagement, traffic and sponsorship for Brand Futures.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Brand operations. Ex-McKinsey. NYC, sometimes London.
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