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Artwork for Embedded Brand Strategy

Embedded Brand Strategy

Michelle Wiles

A blog about brand-led businesses. Read by CEOs who want to build strong brands, and marketers who want to think more like CEOs. Original content, frameworks, and strategies you won't find anywhere else.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues66SubscribersRead embeddedbrandstrategy.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

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Most companies have a ‘brand’ in that they have a name, a logo, and a positioning statement. But only a few companies manage to translate their brand into outsized company value via distinctive communications.

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The AI Popularity Contest

How ChatGPT, Gemini, Claude, and Perplexity are attempting to reposition 'ai'

3 months ago
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Authors

The writers behind this newsletter.

  • Michelle Wiles

    Where brand meets business. Ex-McKinsey, Ogilvy, P&G.

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