Research and strategy on how brands grow.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 98 | Founded | 6 years ago | Last Issue | 17 days ago |
| Active | |||||
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embeddedbrandstrategy.substack.comLatest Issues
Glossier and Dishoom’s Roya Shariat on building brands, following your curiosity, and designing an unconventional career
Roya Shariat has the kind of career that any brand marketer would envy. She joined Glossier in 2018 after running into founder Emily Weiss on the street and pitching her on a role. After 6.5 years at Glossier, Roya moved to London, where sh...
Interview with lululemon's former VP accessories
Brand Confessional: Dennis Wang
“How do we launch our next hit product?”
Diary of a Brand: The Dallas Cowboys
How the Cowboys built the most valuable brand in sports
With NFL season restarting, it’s time for an update on the most valuable brand in sports: The Dallas Cowboys. According to Forbes, the Cowboys are worth more than Real Madrid (Rank: 2...
Can Gwyneth Paltrow scale a profitable restaurant chain?
The investment case for Goop Kitchen
Ghost kitchens felt like the perfect concept in the 2010s. A restaurant that only offers delivery and pickup. You earn all the potential food revenue, minus the costs of waitstaff and cleanup and offeri...
Building the nation's largest soccer league
Brand Confessional: Tarek Pertew
Eight months ago, someone invited me to join their recreational soccer team. I immediately declined; I’d never played on a sports team and I saw no reason to start embarrassing myself in one now.
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Authors
The writers behind this newsletter.
Brand operations. Ex-McKinsey, Ogilvy, P&G. NYC, sometimes London.
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