Brand Futures
Michelle Wiles | Brand FuturesResearch and strategy on how brands grow.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 96 | Founded | 6 years ago | Last Issue | 6 days ago |
| Active | |||||
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embeddedbrandstrategy.substack.comLatest Issues
Diary of a Brand: The Dallas Cowboys
It’s not about sport, its about spectacle.
With NFL season restarting, it’s time for an update on the most valuable brand in sports: The Dallas Cowboys. According to Forbes, the Cowboys are worth more than Real Madrid (Rank: 20), the New Y...
Can Gwyneth Paltrow scale a profitable restaurant chain?
Source: Eater
Ghost kitchens felt like the perfect concept in the 2010s. A restaurant that only offers delivery and pickup. You earn all the potential food revenue, minus the costs of waitstaff and cleanup and offering space for customers...
Building the nation's largest soccer league
Eight months ago, someone invited me to join their recreational soccer team. I immediately declined; I’d never played on a sports team and I saw no reason to start embarrassing myself in one now.
“Please join! We’re required to have women...
It’s all about framing.
Distribution is not just access. It is positioning.
A lot of my friends are betting on the World Cup. But instead of using Kalshi or Polymarket, they’re placing bets through investing app Robinhood.
you don’t need taste, you need creative direction
Good taste is the floor
It feels like every week there’s another post that declares taste the driver of value in a post-AI world. The logic is that since AI allows people to create as much content as they want, value will come from curatio...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Brand Futures.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Marketing and brand leader, BoF contributor. Ex-McKinsey. NYC, sometimes London.
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