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Artwork for Embedded Brand Strategy

Embedded Brand Strategy

Michelle Wiles

A newsletter about brand-led businesses. Designed for CEOs who want to understand creative brand-building, and for marketers who want to think more like CEOs.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues62SubscribersRead embeddedbrandstrategy.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

How to design a winning marketing agency

Applying the flywheel model to marketing firms

a month ago
13
1
Paid

How to think about brand as an ecommerce player

If your focus is on A/B testing, you’ve already lost

2 months ago
7
1
Paid

The journey to reposition the cannabis industry

How The Travel Agency is taking customers on a trip to what a dispensary can be

2 months ago
4
0
Paid

Diary of a Brand: Margaritaville

What others can learn from the unexpected fastest growing brand in hospitality

3 months ago
4
0
Paid

Authors

The writers behind this newsletter.

  • Michelle Wiles

    Where brand meets business. Ex-McKinsey, Ogilvy, P&G. more

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