Brand Futures
Michelle Wiles | Brand FuturesHow brands build enterprise value. Case studies and analysis.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 90 | Founded | 6 years ago | Last Issue | 13 days ago |
| Active | |||||
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embeddedbrandstrategy.substack.comLatest Issues
Brand Confessional: Anu Lingala on Why Trend Strategy ≠ Trend Chasing
Today I’m sharing a conversation with Anu Lingala, a trend strategist who has worked with Nordstrom, Mejuri, Adidas, and MAC Cosmetics.
Trends can be tricky thing for brand marketers. They are great for inspiring campaigns and products tha...
Diary of a Brand: Bandit Running
How brands grow through community
No brand divides my running group chat like Bandit.
Brand Confessional: Rachel Hirsch, Wellness Growth Ventures
Liquid Death's VC on marketing channels, habits, and the biggest opportunity in wellness
Hey everyone -
Hoka and the Max Cushion Trap
Hoka (left) is known for its max cushion sole, while On (right) launched with its hollow CloudTec pods. Source: Hoka, On
Two shoe brands have defined recent disruption in the running shoe category: Hoka and On. For a decade, these brands g...
Goodbye two by two. Hello two by nothing.
A common brand strategy framework is the perceptual map. It’s a two by two matrix that organizes where your brand is perceived to be positioned along two dimensions. Perceptual maps are a great way to identify a gap in the market (to be fil...
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Authors
The writers behind this newsletter.
brand and business strategy. BoF contributor. Ex-McKinsey. NYC, sometimes London.
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