The Relational Republican Substack
The Relational RepublicanCo-founder of a political software company providing innovative tools for Republicans. With solutions like SwipeRed for relational organizing, digital marketing, and automated ballot chase, I help campaigns engage voters and optimize outreach.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 68 | Founded | 2 years ago | Last Issue | 18 days ago |
| Active | |||||
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lisaschneegans.substack.comLatest Issues
The Most Fun Hour in Politics
Campaigns always ask these questions:
How do we recruit more volunteers? What should volunteers do? How do I keep volunteers?
It’s an important question, but I think it’s the wrong one.
A better question is:
How do we create volunteer e...
People Trust People, Not Campaigns
Walk into almost any campaign headquarters and you’ll hear the same conversations.
“How’s fundraising?”
“What’s the latest poll?”
“How many texts did we send?”
Those are important questions. But I think they’re missing something much bi...
Organizing vs. Mobilizing: They're Not the Same Thing
One of the biggest misconceptions in politics is treating organizing and mobilizing as if they mean the same thing.
They’re also two of the most commonly confused.
Campaigns often use them interchangeably, but they represent two very diff...
Relationships Don't Organize Themselves.
In Relational Organizing, We Always Talk About Relationships. It’s Time to Talk About Organizing and Creating a Plan!
When relational organizing doesn’t meet expectations, most organizations blame one of three things: the technology or the...
The End of AI Campaigning
For the past two years, political conferences, campaign consultants, and technology vendors have been obsessed with one topic: artificial intelligence.
Every week brings a new AI-powered platform. Every conference features a panel on AI. E...
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Authors
The writers behind this newsletter.
Founder of Buzz360, a political software company helping conservative parties, candidates, and advocacy groups. Focused on using technology for voter engagement, relational organizing, digital outreach, and innovative ballot chase strategies.
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