The Relational Republican Substack
The Relational RepublicanCo-founder of a political software company providing innovative tools for Republicans. With solutions like SwipeRed for relational organizing, digital marketing, and automated ballot chase, I help campaigns engage voters and optimize outreach.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 71 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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lisaschneegans.substack.comLatest Issues
“I See It Too”
Everyone is talking about the AfD’s amazing victory in Germany. Since my company’s co-founder, who is my husband, was born and raised in Germany, we have paid close attention to German politics for years. Most of the conversation right now...
The Campaign Database Is Missing Its Most Valuable Data
Political campaigns have never had more information about voters. We know vote history, demographics, geography, party scores, turnout scores, issue scores, and consumer information.
Then we add campaign activity: doors knocked, calls made...
Campaigns Don’t Have a Messaging Problem. They Have a Messenger Problem.
Political campaigns are about to have more content than they know what to do with.
AI can write an email in seconds. It can generate twenty versions of a text message, create social posts, draft talking points, produce videos, personalize...
The Most Fun Hour in Politics
Campaigns always ask these questions:
How do we recruit more volunteers? What should volunteers do? How do I keep volunteers?
It’s an important question, but I think it’s the wrong one.
A better question is:
How do we create volunteer e...
People Trust People, Not Campaigns
Walk into almost any campaign headquarters and you’ll hear the same conversations.
“How’s fundraising?”
“What’s the latest poll?”
“How many texts did we send?”
Those are important questions. But I think they’re missing something much bi...
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Authors
The writers behind this newsletter.
Founder of Buzz360, a political software company helping conservative parties, candidates, and advocacy groups. Focused on using technology for voter engagement, relational organizing, digital outreach, and innovative ballot chase strategies.
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