Luna Ray’s Substack
Luna RayA newsletter about scaling early stage technology companies, by a founder for founders
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 59 | Founded | 2 years ago | Last Issue | 4 months ago |
| Active | |||||
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lunaray.substack.comLatest Issues
The Accountability Upgrade Most Early Teams Avoid: Plans + Review Cadence
Most founders I know don’t have an “accountability problem.”
They have a shared reality problem.
Work is happening. People are trying. Everyone’s doing their best version of “moving fast.” And still: projects drift, timelines blur, growth...
Falling in love with being a founder again
As founders, we all start companies for a myriad of reasons. Some are in our conscious awareness, others are subconscious.
When I started my company, my conscious reasons were:
- I always knew I wanted to start a business. Running your...
Releasing Fear
“If I fuck you, will you invest in my company?” I said with a perfectly straight face.
And then we both burst into laughter.
I was sitting across the table from an ex-founder who had successfully IPO’d his company and did have significant...
2026 Founder Vision Exercise
I’m sharing the 2026 Founder Vision Exercise I put together for founders to reflect on 2025 and imagine what’s possible in 2026. This is meant to be done as a solo reflection. I put this together for the founders I coach and thought it migh...
What do you really want and why do you not already have it?
There are so many things I’ve stated I want just this year alone. A million dollar coaching practice. A billion dollar startup business. To have a baby. And yet, when I feel deep down fully into my system, not every part of me wants those t...
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| Subscribers | Engagement | 61 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Luna Ray is the founder and CEO of Embodied Leadership Coaching. Luna coaches seed - series C startups using best practices from her experience at YCombinator, Instagram, Faire, and Bain & Company. She has two MIT degrees in business and engineering.
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