MAKE IT GO VIRAL
Zaria ParvezLearn what makes content stick from Zaria, the creator behind Duolingo’s TikTok. Gain insights so you know how to respond when someone says "Just make it go viral!"
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | 10 months ago | Last Issue | 4 months ago |
| Active | |||||
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zariaparvez.substack.comLatest Issues
the comeback cheat code
There are very few lessons that you learn in school that you keep with you. Back when I was a senior in college, one particular lesson I’ll never forget was from my “Curiosity for Strategists” class. The assignment was easy: write a eulogy...
Farewell, 2025!
If you told me this time last year I’d be where I am today I probably wouldn’t believe you. And I’d wager the same for you. That’s the joy in having 365 chances to grow inch by inch - because before you realize it you’re 6 feet taller in ho...
social-first does not mean social-only
The race to win on social is heightened every single day as brands keep raising the bar. If something’s been done before, the level to break through requires constant innovation.
We walk a weird line: lean into the meme, but know where you...
We all laugh & cry in the same language
There are moments where I crave being chronically offline and others where I can’t stop being chronically online. There are moments where everything I scroll through feels like a strong source of inspiration and many moments that feel intim...
The Doodle Report (Vol 2: Celebrating Progress)
I’ve never been great at celebrating wins. For most of my career, I’d hit one milestone and immediately fixate on the next mountain. It wasn’t until I started building a team that I realized just how important it was to take a beat and appr...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Howdy! I helped Duolingo’s socials grow from 0 to 16M+ followers. Here’s everything I've learned about building a social-first brand from scratch.
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