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MAKE IT GO VIRAL

Zaria Parvez

Learn what makes content stick from Zaria, the creator behind Duolingo’s TikTok. Gain insights so you know how to respond when someone says "Just make it go viral!"

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues12SubscribersRead zariaparvez.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

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The Doodle Report (Vol 2: Celebrating Progress)

I’ve never been great at celebrating wins. For most of my career, I’d hit one milestone and immediately fixate on the next mountain. It wasn’t until I started building a team that I realized just how important it was to take a beat and appr...

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one month in...

# there’s so much you know and so much you don’t know - finding the balance is wild.

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Social doesn't need to be a democracy (and why that's a good thing)

One of the biggest uphill battles in social is putting intuition into strategy and articulating the why. Explaining why one thing is brain rot and another is cringe usually makes me sound less like a strategist and more like someone winging...

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Authors

The writers behind this newsletter.

  • Zaria Parvez

    Howdy! I helped Duolingo’s socials grow from 0 to 16M+ followers. Here’s everything I've learned about building a social-first brand from scratch.

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