Ideas, rants, secrets, insights, strategies, and interviews from the frontiers of culture and marketing. It's all one thing called content. By i-D editor-in-chief Thom Bettridge.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | a year ago | Last Issue | 2 months ago |
| Active | |||||
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content.substack.comLatest Issues
How Memes Ruined Everything
Hi, welcome back to CONTENT. A lot has happened this quarter: I had a daughter, CONTENT evolved into a creative studio called CONTENT WORLD (for inquiries visit content.world), and the state of geopolitics has unravelled to the point that W...
Chat, is "youth culture" real?
About the new i-D cover, Generation Beta, getting cultural insights from five year olds, and whether the shift to “analog” is a real thing.
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Nothing Chic Ever Changed the World
On products and feelings
Hi Readers, I wanted to start this letter by apologizing for the recent radio silence on CONTENT. I’ve been busy spawning the next generation of Content Heads (ie. having a baby). But there’s a lot saved in Drafts,...
Time to Dumpster Dive
Santa has some slop for you…
When I interview prospective editors I always make sure to ask one thing: What is your media diet?
I messed up
Attention Economics is a series of reference texts on the fundamental principles of CONTENT. You usually have to pay to read the whole thing, but (lucky you) this one is free.
If you opened this email or clicked on this post, you’ve fallen...
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Authors
The writers behind this newsletter.
Editor-in-Chief at i-D
DDD connects industries, disciplines, people, and ideas, building a bridge between what is and what’s next.
I've spent two decades studying how youth trends shape society, media, and markets. Previously: Teen Vogue, MTV, New York Magazine
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