Make It Work
Danil Lopatkin | Make It WorkSystems and infrastructure that turn knowledge and expertise into engagement and impact.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
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youcanmakeit.workLatest Issues
Digest #1. Knowledge is no longer scarce.
Hello,
I’m trying out a new letter format where I share what caught my attention in the world of expertise and knowledge communication. That means research, articles, other people’s newsletters, and ideas that stuck with me.
One idea ru...
Who pays the piper? On engaged experts, new formats and platforms, tired communicators, and the absent institutions behind it all.
I came across an article in Nature with a great title, “The future of science communication is not an article like this,” and slightly confusing content: audiences have moved to TikTok, Instagram, and YouTube, so “more researchers and scien...
How to Be the Right Kind of Pain in the Ass. A short guide to honest professional engagement.
We keep coming back to the knowledge lifecycle: production → translation → delivery → engagement → application → feedback.
And the real engagement and feedback (and friction along the way) we write about so often aren’t just about how cont...
The Innovation Itch. Questions to ask before you build something nobody asked for.
Hi, I’m Danil. And I have the Innovation itch.
Careful! The Innovation itch can hit you at any moment. You wake up in the morning and…. boom! — one thought in your head: AUTOMATION! You need to start automating something today, the second...
Infrastructural Avoidance. Why Expert Institutions Ignore Their Tech Stack
Background photo: Getty Images
In consulting, think tanks, research organizations, and other expertise-driven institutions, communications still often mean, first and foremost, text: press releases, reports, posts, newsletters.
Platforms,...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Communication in expert organizations — research institutes, think tanks, expert NGOs, education → From strategy and planning to formats and infrastructure.
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