PLAYIN
Maria IzvestkinaA newsletter about creative thinking for curious professionals. I explore how culture, play and curiosity shape what we create - and how you can use them in your work.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 33 | Subscribers | Read | mariaizvestkina.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Current media moments that understand how attention works in 2026
There’s an interesting split happening online right now. On one hand so many creators, brands, publications completely misunderstand “the stop the scroll” concept and in my opinion looking in the wrong direction, double down on things we’ve...
What’s Trending in Visual Communication Right Now, Feb’26
Hello friends! This week I’m back with analysing what’ shaping our visual culture right now, my take on why it’s happening and what we can learn from it ! Let’s dive in!
On creative fulfilment and making things
I had a conversation with a reader recently who told me they were keen to understand how to actually play and be creative more in day to day. It’s a question I hear often and to be honest will probably forever continue asking myself. But I ...
Beyond the trend: the fourth wall
Welcome back to ‘beyond the trend’! I’ve always been intrigued with why behind vibe shifts and trends. More specifically, I’m fascinated by the psychology of the zeitgeist we’re living in and how it shapes the way art and design show up in ...
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Authors
The writers behind this newsletter.
Creative Lead at Canva and trends strategist. I help you develop your creative intelligence - so you can spot what's emerging, understand why it matters and use it in your work and life
Frequently Asked Questions
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