Impact Pricing
Mark Stiving, Ph.D.Talks about pricing, value, selling value, subscriptions, and other business decisions that should be driven by how customers perceive value.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 142 | Subscribers | Read | impactpricing.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Why AI Is Making SaaS Metrics Grow Up
ARR had a good run. But it’s over.
Credits Are Both Billing and Currency and That’s the Problem
I keep disagreeing with my friend Steven Forth about credits.
Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI
If you spend enough time talking about pricing AI, someone will eventually say this:
The Three Value Disciplines: Why Price Takes the Blame When Buying Gets Hard
Most companies assume the price itself causes pricing problems. Deals stall. Buyers hesitate. Discounting appears. Price becomes the focal point because it is visible, measurable, and easy to argue about.
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Authors
The writers behind this newsletter.
I help companies win at higher prices.
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