Impact Pricing
Mark Stiving, Ph.D.Talks about pricing, value, selling value, subscriptions, and other business decisions that should be driven by how customers perceive value.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 122 | Subscribers | Read | impactpricing.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Pricing AI: The COMPASS Spectrum of Pricing Metrics
With SaaS, per-seat pricing was simple, predictable, and familiar to buyers. It became so common that many equated “SaaS pricing” with “seat-based pricing.” But AI has broken that mold. One agent may replace dozens of seats, compute costs c...
Nobody Wants to Buy AI
Every day a new vendor pops up promising “AI powered” this or “machine learning” that. Budgets are being carved out, boards are asking about AI initiatives, and LinkedIn is flooded with charts of models and benchmarks. But here is the truth...
Pricing AI: Pricing Metrics
A pricing metric is really the intersection of two perspectives: how the buyer measures value (their KPIs) and what the seller can and does measure in terms of usage. The closer the pricing metric aligns to the buyer’s KPI, the more natural...
Why Buyers Really Buy
You’re sitting in a conference room facing a software purchase decision. Two vendors, similar products. Vendor A costs 15% more but has a proven track record with companies like yours. Vendor B offers better ROI on paper but is relatively u...
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Authors
The writers behind this newsletter.
I help companies win at higher prices.
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