Impact Pricing
Mark Stiving, Ph.D.Talks about pricing, value, selling value, subscriptions, and other business decisions that should be driven by how customers perceive value.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 154 | Founded | 3 years ago | Last Issue | 42 hours ago |
| Active | |||||
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impactpricing.substack.comLatest Issues
How Buyers Actually Buy (And Why AIDA Isn’t The Answer)
For more than a century, marketers have lived by AIDA: Attention, Interest, Desire, Action.
It’s a brilliant framework — for sellers. The whole thing is built around a single question: How do we move buyers toward purchase?
That made sens...
What Is a Pig Worth?
I recently listened to a Radiolab episode called “What Is a Pig Worth?” It’s a fascinating look at an animal-rights case that forced a jury to grapple with a genuinely hard question. I’m not here to relitigate the case. But near the end, th...
The Information Trap Is Killing Your Deals
When a deal goes quiet and nobody knows why, the first place everyone looks is sales. Did they follow up fast enough? Did they handle the objections well? Did they push hard enough at the close? That scrutiny isn’t unreasonable. Sales is th...
Being Chosen Isn’t Winning
Something strange happens in buying decisions that almost nobody talks about.
A buyer does everything right. They identify a real problem. They evaluate their options carefully. They find a solution that clearly fits. And then they stop. T...
I Was Wrong About Will I
I’ve been teaching the Will I / Which One framework for over a decade. It shows up in my books, my podcast, my training. Thousands of people have heard me explain it. And the core of it is right.
But part of it was wrong. Let me explain....
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Impact Pricing.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I help companies win at higher prices.
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