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The Valorizer

Ed Arnold

The Valorizer is a weekly newsletter for product, marketing and sales professionals who want to learn how to maximize the value their customers get from their products.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues49SubscribersRead edarnold1.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Case Study vs Value Story: Know the Difference!

I always enjoy my chats with Mark Stiving about value. Our recent talk covered multiple topics. In this excerpt, Mark asks me to explain the difference between a case study and a value story. My perspective is that they are quite different....

3 days ago
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How AI Changed Software Pricing

Is Seat-Based pricing dead? Why is there now Usage-based pricing? What the heck is Outcome-based pricing anyway. Here are answers to those questions from a recent Product Weekend panel I participated in (that’s me on the far right).

8 days ago
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How I Spent My Product Weekend

Last Friday I had the pleasure of participating in the Boston Leaders Circle at Product Weekend held in the Cambridge Innovation Center. It was a small gathering of senior executives plus thought leaders to address pressing product manageme...

14 days ago
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Misreading Willingness to Pay

Photo by Jordyn St. John on Unsplash

23 days ago
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Authors

The writers behind this newsletter.

  • Ed Arnold

    I am an expert in value-based strategy. I’ve worn multiple hats: company founder, product leader and consultant.

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