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Artwork for MarTech Square’s Substack

MarTech Square’s Substack

MarTech Square

Space to exchange ideas in Marketing Technology ecosystem

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues53SubscribersRead martechsquare.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

One Year at MarTech Square and the Joy of the Craft

A quick note before we begin: this is my first post unrelated to MarTech and possibly the only one like it for quite some time. I stay well within my lane, but this felt like a moment worth stepping outside of it. Bear with me. This one is ...

12 days ago
2
2

The Case for a Chief Customer Decisioning Officer

A few weeks ago, my good friend Alex Berton left a comment on one of my posts, calling out the idea of a Chief Decisioning Officer. It resonated. This essay is my attempt to turn that spark into a practical resource - for organisations that...

19 days ago
4
0

The AI Agent Arms Race in MarTech: Are We Ready?

The Martech Weekly recently published a compelling research report titled “AI Agents in the Enterprise: From Pilots to Proof”, based on interviews with 13 enterprise MarTech leaders across insurance, travel, retail, and financial services. ...

a month ago
8
0

Gartner has a new Magic Quadrant: Decision Intelligence Platform

Last week’s deep dive into the Gartner’s CDP Magic Quadrant clearly struck a nerve. People love a good Magic Quadrant debate with their morning coffee. So, let’s keep the momentum going - this time with something a little more… intelligent....

a month ago
5
1

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Authors

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  • MarTech Square

    MarTech Square's mission is to create a dynamic environment where innovative minds can come together to debate, discuss, and shape the future of Marketing Technology, ensuring that the industry evolves with the collective wisdom and purpose.

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