MarTech Square’s Substack
MarTech SquareSpace to exchange ideas in Marketing Technology ecosystem
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 63 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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martechsquare.substack.comLatest Issues
How to Read a Decisioning Demo
The Customer Decisioning Guild (customerdecisioningguild.com) is open. If decisioning is the work you do, or the work you are trying to figure out how to do better, the Guild is where that conversation is happening.
Trust Us
Th...
The Customer Decisioning Guild Is Open
A few months ago, I started getting uncomfortable about something that I observed, and it bothered me - the strange absence of a community of practice around customer decisioning. Not the absence of conversation, exactly. Vendors host plent...
Adobe Called It CX Enterprise. Salesforce Called It Agentforce. They are Both Describing the Same Takeover.
I followed dozens of posts coming out of Adobe Summit last week in Las Vegas. I cross-referenced them with what Salesforce has been shipping across its Agentforce and Agent Fabric announcements, which also dropped this same week. By the tim...
Every Discipline Has a Community. Customer Decisioning Doesn't.
Doing It Alone, Every Time
Every large organisation that has seriously attempted to build a customer decisioning capability has encountered roughly the same set of problems. How do you arbitrate competing business objectives in real ti...
Why Most Customer Decisioning Projects Fail
Every year, organisations pour millions into customer decisioning platforms with a compelling promise: the right offer, to the right customer, at the right moment, through the right channel. It is an idea that is difficult to argue with. An...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for MarTech Square’s Substack.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
MarTech Square's mission is to create a dynamic environment where innovative minds can come together to debate, discuss, and shape the future of Marketing Technology, ensuring that the industry evolves with the collective wisdom and purpose.
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