MarTech Square’s Substack
MarTech SquareSpace to exchange ideas in Marketing Technology ecosystem
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 69 | Founded | 2 years ago | Last Issue | 10 days ago |
| Active | |||||
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martechsquare.substack.comLatest Issues
How Do You Make a Customer Decision?
This essay was first published at Customer Decisioning Guild on 22/08/2026 and cross-posted here.
In Part 1 of this series, we defined a customer decision as choosing what to do for one customer, at one moment, from what is allowed,...
What Is a Customer Decision?
This essay was first published at Customer Decisioning Guild on 15/08/2026 and cross-posted here.
To improve a customer decision, we must be able to describe one.
Over the last many months, I have met executives who are well versed...
The Hub and the Swarm: The Decisioning Fork After MoEngage-Aampe
The Bet
A platform with 1,350 brands and a listing on the horizon just paid tens of millions of dollars for twenty scientists. Not for their channels, their content engine, or their customer data - those MoEngage already had. What it b...
Should the Categories Blur?
The Praise and The Contradiction
Picture an AI agent doing the kind of task the fifth edition of Snowflake’s Modern Marketing Data Stack report was written to describe. It reads a stream of behavioural data, scores which customers are...
Conway's Law: Why Your MarTech Stack Looks Like Your Org Chart
In April 1968, a computer scientist named Melvin Conway published a short paper in Datamation magazine with an unassuming title: “How Do Committees Invent?” Harvard Business Review had rejected it the year before for lacking proof. The thes...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
MarTech Square's mission is to create a dynamic environment where innovative minds can come together to debate, discuss, and shape the future of Marketing Technology, ensuring that the industry evolves with the collective wisdom and purpose.
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