MarTech Square’s Substack
MarTech SquareSpace to exchange ideas in Marketing Technology ecosystem
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 67 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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martechsquare.substack.comLatest Issues
The Hub and the Swarm: The Decisioning Fork After MoEngage-Aampe
The Bet
A platform with 1,350 brands and a listing on the horizon just paid tens of millions of dollars for twenty scientists. Not for their channels, their content engine, or their customer data - those MoEngage already had. What it b...
Should the Categories Blur?
The Praise and The Contradiction
Picture an AI agent doing the kind of task the fifth edition of Snowflake’s Modern Marketing Data Stack report was written to describe. It reads a stream of behavioural data, scores which customers are...
Conway's Law: Why Your MarTech Stack Looks Like Your Org Chart
In April 1968, a computer scientist named Melvin Conway published a short paper in Datamation magazine with an unassuming title: “How Do Committees Invent?” Harvard Business Review had rejected it the year before for lacking proof. The thes...
The Arbitration Vacuum
This editorial essay was first published at Customer Decisioning Guild on 18 May 2026 and cross-posted here at MarTech Square.
Over the coming months, I will also be investing significant focus into building the Customer Decisioning Guild...
How to Read a Decisioning Demo
The Customer Decisioning Guild (customerdecisioningguild.com) is open. If decisioning is the work you do, or the work you are trying to figure out how to do better, the Guild is where that conversation is happening.
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
MarTech Square's mission is to create a dynamic environment where innovative minds can come together to debate, discuss, and shape the future of Marketing Technology, ensuring that the industry evolves with the collective wisdom and purpose.
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