Brandroad newsletter
Matteo LusianiUna newsletter sul branding e l'identità di marca da leggere in 2-3 minuti. Dall'autore del podcast «Brandroad».
| Platform |  | Pricing | Only free issues |
|---|---|---|---|
| Publishes | Weekly | Issues | 64 |
| Subscribers | Read | matteolusiani.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Do Big Things
Cambiare il proprio mantra dopo 36 anni, a maggior ragione se a scriverlo è stato un’icona della pubblicità come Dusenberry, è una cosa grossa.
Dentro Bromance, il vincitore di SanSpot
«Bromance» è stato il lavoro con la valutazione più alta anche tra i miei voti. Per raccontarvelo meglio ho parlato con Laura Venuti, direttrice creativa associata di We Are Social, l’agenzia che ha realizzato lo spot.
The Silver Bowl
In attesa del «nostro» Super Bowl, ovvero di Sanremo, i cui spot saranno valutati nella prima edizione di SanSpot, ecco quelli del Super Bowl originale.
Il lato oscuro della felicità
La prima fila piena zeppa di CEO all’inaugurazione di Trump è stata disturbante per molti motivi. Uno è che non lascia presagire nulla di buono sull’impegno sociale dei brand. Al tempo stesso, però, l’impegno resta uno dei trend del 2025 se...
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Authors
The writers behind this newsletter.
Mi occupo di strategie di branding e identità di marca. Autore del podcast «Brandroad – Le vie della marca» e del libro «Il brand, raccontato» (Fausto Lupetti, 2023).
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