The Strategy Sketchbook
Meghan PreissA field guide for modern design leaders. The Strategy Sketchbook explores customer experience, service design, and strategic clarity...one insight, framework, or unfinished thought at a time. For those designing systems and future innovations
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 44 | Founded | a year ago | Last Issue | a month ago |
| Active | |||||
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The Map Belongs On The Wall
Two working sessions, same service map, two completely different rooms.
In the first, everyone was in the room with me. I connected my laptop to the screen, pulled up the Figma file, and started driving. Zooming, panning, narrating, moving...
What WWDC Handed Every Design Team
I watch every big launch twice. Once as a customer. Once as the person who has to walk into a room on Monday with a point of view. The second watch asks different questions.
WWDC this week was Tim Cook’s last keynote as CEO before John Ter...
The Service That Made You Feel Like the Problem
There is a particular kind of bad service that never shows up in the data.
Not the kind where the app crashes or the agent puts you on hold for forty minutes or the confirmation email never arrives. Those failures are visible. They generat...
The Weight You Carry So They Don't Have To
I am, by nature, a verbose thinker. I’m fully aware. When I encounter a complex problem, my first instinct is to hold all of it, turn it over, map every relationship, document every edge case. The Figma board gets built. The appendix gets w...
Nobody Funded a Blueprint
The Conversation One Floor Up
A few days ago Grace Kwon published something worth reading. It is a practical, generous toolkit for explaining service design to people who do not understand it yet: visuals that work, scripts that land, fr...
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Strategic thinking for leaders navigating design, AI, and organizational change. I write from inside the work — having led transformation across automotive, airlines, fintech, and healthcare. Pattern recognition across industries is the practice.
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