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TRU2U

MJ Viederman

I help change-makers to re-find their way. After 3 decades of this work, now building a circle of bad-ass brand builders who want to share tales from the trenches and find common ground. Join me!

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues9SubscribersRead mjviederman.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Do-Gooders vs. the Helpers.

When people ask what I do for work, I often tell them that I work with ‘do- gooder’ brands (genuine ones), to talk about the things they are doing to help people and the planet.

21 days ago
5
2

What Are the Chances?

I ran into a dear friend and colleague on the street in NYC the other day that I hadn’t seen in 15 years. What could the chances possibly be?

a month ago
11
2

The Joy of the Relay

The Joy of the Relay

2 months ago
2
2

Self reflections for careers, brands and birthdays.

Rear view mirrors are something I really like.

2 months ago
3
1

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Authors

The writers behind this newsletter.

  • MJ Viederman

    Brand-builder, advisor, creative, and incurable optimist when it comes to making positive change. New England born, global in practice - likely a scullery maid in my former life. The garden and ocean are my happy places.

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