More Rewarding
Paul BowenThoughts about rewarded advertising
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 10 | Subscribers | Read | morerewarding.substack.com |
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Singular ROI Index 2025 - incentivized edition - top 5 takeaways
Singular just dropped its ROI Index for 2025. Although it doesn’t provide as much detail as the Appsflyer Performance Index, it does provide helpful insights into the significance of the rewarded gaming UA space within the larger mobile mar...
The making or breaking of your incentivized campaign?
And so it’s true, in our burgeoning corner of UA - as advertisers in the incentivized space know all too well, how you choose to pay for traffic can determine the ultimate success or failure of your campaign.
Is CPI the new ROAS?
In mobile gaming user acquisition, return on ad spend (ROAS) hasn’t always been the go-to metric for success. Before ROAS took centre stage, cost per install (CPI) was the primary focus, with advertisers optimizing for the lowest CPI possib...
Pocket Gamer Connects London 2025
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