The Newless Memo
Anita ShannonMemos straight from the Newless office: on the state of fashion, circularity, and building something new as a solo female founder.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 10 | Founded | 4 months ago | Last Issue | 18 days ago |
| Active | |||||
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newless.substack.comLatest Issues
Memo No. 09: What I Learned at America's First Textile Recycling Expo (Part 1)
I have been much quieter on Substack than when I kicked things off a few months ago. While it mayyyy be partially due to an overzealous start, it’s largely because I am doing a major Newless pivot. I am so excited about this and things are...
Memo No. 08: The Brand of Not Having a Brand
I’ve been looking at secondhand wedding dresses lately. I am engaged with a vague timeline of a future wedding - but I know this dress decision will take a lot of time so I am getting a head start.
Why secondhand? I just don’t think it’s w...
Memo No. 07: You Don’t Need to Cry on Camera
This memo sits within our Founder Diary. No sources, no citations - just opinions formed from years of experience in the game.
Building in public. Founder-led brands.
The lore. The backstory. The POV.
It’s all on the table for fou...
Memo No. 06: Price Ain't What It Used To Be
NYC, circa 2015. Intermix was a sanctuary.
I couldn’t really afford anything, but it was still a key stop on a shopping Saturday. The range of brands was unique but relevant, and the curation was impeccable. It felt cool and aspirational,...
Memo No. 05: The Lost Art of Shopping
The year is 2000. I’m 8 years old.
I’m at Scottsdale Fashion Square Mall with my friend and her mom. My mom has given me $20 to spend.
We walk into Limited Too and I spot it: a light blue, iridescent button-down blouse.
It speaks to me....
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Authors
The writers behind this newsletter.
American in London (for now). Founder of Newless, a fashion tech company building the architecture of fashion reuse. Notes on fashion, circularity and being a solo female founder.
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