The Newless Memo
Anita ShannonMemos straight from the Newless office: on the state of fashion, circularity, and building something new as a solo female founder.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 16 | Founded | 7 months ago | Last Issue | 13 days ago |
| Active | |||||
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newless.substack.comLatest Issues
Memo No. 15: Redesign Diaries
I’ve got a long post drafted dissecting the off-price business - serious, important stuff! But it’s the first week of August, the Europeans have officially shut off for the month, and it feels wrong to publish anything that feels like work....
Memo No. 14: The Diary of a 34 Year Old
34 has landed at an auspicious time of my life. I am 3 weeks into full-time at Newless, I hit four years in London and it’s my first birthday as an engaged woman. 💍 So I am feeling reflective - particularly in the context of my career and...
Memo No. 13: We Need to Have an Honest Chat About Markdowns
My fiancé discovered Vinted last month.
He really needed new jeans and was striking out in store. He also unironically bought cowboy boots last summer and needed a proper bootcut pair. I told him to check Vinted for weathered vintage Levi’...
Memo No. 12: Eileen Fisher Is My Roman Empire
A 17-year-old take-back program. 3 million (!!!) garments traded in from customers. Organic fabrics long before “organic” was in vogue.
To call Eileen Fisher a leader in sustainability is the understatement of the century. Eileen Fisher is...
Memo No. 11: My War on Patchwork
There’s one simple statement my whole professional existence is bolted to: we can make cute clothes out of the clothes that already exist.
That’s it. No convoluted positioning, no complexity in explaining why my company should exist. Newle...
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Authors
The writers behind this newsletter.
American in London (for now). Founder of Newless, a fashion tech company building the architecture of fashion reuse. Notes on fashion, circularity and being a solo female founder.
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