The Newless Memo
Anita ShannonMemos straight from the Newless office: on the state of fashion, circularity, and building something new as a solo female founder.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Founded | 5 months ago | Last Issue | 7 days ago |
| Active | |||||
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newless.substack.comLatest Issues
Memo No. 11: My War on Patchwork
There’s one simple statement my whole professional existence is bolted to: we can make cute clothes out of the clothes that already exist.
That’s it. No convoluted positioning, no complexity in explaining why my company should exist. Newle...
Memo No. 10: What I Learned at America's First Textile Recycling Expo (Part 2)
I am back to talk about one of my top 5 current subjects - textile recycling! Sexy!!! If you missed Part 1 of my TRE review I urge you to go read it first. I covered the macro: EPR legislation, the recycling capacity crisis, the SMB gap, an...
Memo No. 09: What I Learned at America's First Textile Recycling Expo (Part 1)
I have been much quieter on Substack than when I kicked things off a few months ago. While it mayyyy be partially due to an overzealous start, it’s largely because I am doing a major Newless pivot. I am so excited about this and things are...
Memo No. 08: The Brand of Not Having a Brand
I’ve been looking at secondhand wedding dresses lately. I am engaged with a vague timeline of a future wedding - but I know this dress decision will take a lot of time so I am getting a head start.
Why secondhand? I just don’t think it’s w...
Memo No. 07: You Don’t Need to Cry on Camera
This memo sits within our Founder Diary. No sources, no citations - just opinions formed from years of experience in the game.
Building in public. Founder-led brands.
The lore. The backstory. The POV.
It’s all on the table for fou...
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Authors
The writers behind this newsletter.
American in London (for now). Founder of Newless, a fashion tech company building the architecture of fashion reuse. Notes on fashion, circularity and being a solo female founder.
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