
Cultural critiques and observations for professionally curious people.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 12 | Subscribers | Read | nextinculture.substack.com |
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Recent posts by this newsletter. Browse the email archive.
I have a theory. Everyone keeps talking about how vinyl sales are up, and the music industry believes fans are rediscovering the physicality of music. I think I know why:
Sports is shifting away from celebrating winners and shaming losers, and into things more abstract—identity, nostalgia, and narrative. Three emerging signals show how brands are leveraging almost anything but the traditional narrative of at...
Storytelling is undergoing a radical transformation, moving away from traditional, structured narratives and into something faster, looser, and interactive. Untrue Crime shows how AI-generated content is taking over spaces where authenticit...
Through the dark lens of history, when many people meet many people for the first time all at once, it’s rarely much of a party. It’s usually a fight, a land grab, colonialism. But not this time. This time, cat memes kept everything orderly...
The writers behind this newsletter.
I'm a cultural strategist. I help brands and storytellers find their place in culture.
Jonathan is a seasoned journalist and astrologer, now based in SE Asia, after 10 years with state media in in China. He is in a tin hut in south Thailand, but he is looking at the stars.
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