Considered Chaos
Eugene HealeySociety revealed through the lens of brand.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 31 | Founded | 2 years ago | Last Issue | 3 days ago |
| Active | |||||
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eugenehealey.substack.comLatest Issues
Post-Social Era :: Distinctiveness v. Differentiation Derangement
These Substack chapters are the practical companion to the theory in my Post-Social Era video series. If you haven’t seen the theory yet, watch the video here.
Differentiation is what you say you are. Distinctiveness is what people remembe...
Post-Social Era :: The Control Crisis
These Substack chapters are the practical companion to the theory in my Post-Social Era video series. If you haven’t seen the theory yet, watch the video here.
A brand guidelines document is really just a security blanket at this point.
I...
Post-Social Era :: Decentralised Influence
These Substack chapters are the practical companion to the theory in my Post-Social Era video series. If you haven’t seen the theory yet, watch the video here.
Creator is not a real job, it’s a model of influence (we just gave it a LinkedI...
Images are losing their cultural power
“For the narcissist, the world is a mirror.” - Christopher Lasch, The Culture of Narcissism, 1991
Images are losing their power for signalling status, taste, belonging or even identity. Perhaps worse - Images are losing their status as im...
Post-Social Era :: The End of Monoculture
These Substack chapters are the practical companion to the theory in my Post-Social Era video series. If you haven’t seen the theory yet, watch the video here.
We used to have one culture. Now we have one culture each.
The idea that we al...
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Authors
The writers behind this newsletter.
Eugene is the educator, brand strategist, and creator for marketing’s era of entropy. He develops strategies for brands to survive a climate where media is fragmented, attention is fracked, and algorithms have dissolved mass culture into soup.
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