
Society revealed through the lens of brand.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 28 | Founded | 2 years ago | Last Issue | 4 days ago |
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“For the narcissist, the world is a mirror.” - Christopher Lasch, The Culture of Narcissism, 1991
Images are losing their power for signalling status, taste, belonging or even identity. Perhaps worse - Images are losing their status as im...
These Substack chapters are the practical companion to the theory in my Post-Social Era video series. If you haven’t seen the theory yet, watch the video here.
We used to have one culture. Now we have one culture each.
The idea that we al...
A note: It’s the final week to enrol in the next cohort of The New Fundamentals of Brand starting October 12. This series, the post-social era, is its intellectual foundation. Hope to see you in there.
Information & Enrolment
These Su...
Many brands are still operating as if we live in the social follower era, where everything was linear, chronological and you could still think...
Hello,
The October cohort of my course, The New Fundamentals of Brand is now open for enrolment.
Learn more and enrol
For over a decade I’ve been working and teaching in brand. In that time, things have changed for all of us, violentl...
Subscribers, engagement, traffic and sponsorship for Considered Chaos.
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Where Considered Chaos ranks on Google, and how much search traffic it brings in.
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How this newsletter ranks in the official Substack charts.
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The writers behind this newsletter.
Eugene is the educator, brand strategist, and creator for marketing’s era of entropy. He develops strategies for brands to survive a climate where media is fragmented, attention is fracked, and algorithms have dissolved mass culture into soup.
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