Considered Chaos
Eugene HealeySociety revealed through the lens of brand.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | a year ago | Last Issue | 19 days ago |
| Active | |||||
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eugenehealey.substack.comLatest Issues
The Analog Revival Did Not Take Place
“Alone in the Mass” — Kaixen Wang, via Cosmos
I was speaking to a friend the other day, 40-something with a 27-year old sister. She told me this sister spends a small fortune on film for her analog camera, but when she gets it developed, s...
The New Fundamentals of Brand
Apply now
I’ve been working and teaching in brand for over a decade now.
Increasingly, I’ve noticed a gap in the way marketing education is delivered.
Most of it was built for a world that no longer exists. We had the good fortune to m...
Post-Luxury status symbols #6: Quality Sleep
via ERL
After thirty years together, sleeping is the new having sex. “That was amazing, wasn’t it!” one or the other of us will say upon waking in the morning. How did we become these people? I wonder. — David Sedaris, Pearls
Welcome to...
Post-Luxury status symbols #5: Creating Community
There is a certain mysticism - or morbid fascination - in re-watching old Friends or Sex and the City episodes, where, somehow, we come to see as almost idyllic the act of gathering around an object, be it a Cosmo, or just a languid coffee...
Post-Luxury Status Symbol #4: Hyper-Niche Expertise
via Gucci
Every one of us is like a man who sees things in a dream and thinks that he knows them perfectly and then wakes up to find that he knows nothing. - Plato, Statesman
I’m not an AI-luddite, nor am I nostalgic for the world that pr...
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Authors
The writers behind this newsletter.
Eugene is the educator, brand strategist, and creator for marketing’s era of entropy. He develops strategies for brands to survive a climate where media is fragmented, attention is fracked, and algorithms have dissolved mass culture into soup.
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