Considered Chaos
Eugene HealeySociety revealed through the lens of brand.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 20 | Founded | a year ago | Last Issue | 30 hours ago |
| Active | |||||
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eugenehealey.substack.comLatest Issues
The Year Creators Gentrified Cannes Lions
JT Barnett, Sedge Beswick, Lia Haberman and myself @ Cannes Lions Creator Beach
Cannes Lions 2026 will go down as the year that this event penetrated mainstream cultural consciousness, in great part due to the sheer volume of creators and...
Cannes Lions Admits It Was Never About Creativity
From my Key Takeaways chat @ Cannes Lions Creator Beach
I’m sitting exhausted on a beach in Penang after another relentless week at Cannes. 6 keynotes, 2 podcasts, 4 dinners, 2 parties, and a partridge in a pack of vogue cigs.
The environ...
The Body Is the Final Frontier of Capital
“(...) All the unhappiness of men arises from one single fact, that they cannot stay quietly in their own chamber.” Pascal, B. (1965). Pensées. Fragment 139.
The boys are not OK. They are whacking themselves with hammers to chisel their ja...
The Analog Revival Did Not Take Place
“Alone in the Mass” — Kaixen Wang, via Cosmos
I was speaking to a friend the other day, 40-something with a 27-year old sister. She told me this sister spends a small fortune on film for her analog camera, but when she gets it developed, s...
The New Fundamentals of Brand
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I’ve been working and teaching in brand for over a decade now.
Increasingly, I’ve noticed a gap in the way marketing education is delivered.
Most of it was built for a world that no longer exists. We had the good fortune to m...
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Authors
The writers behind this newsletter.
Eugene is the educator, brand strategist, and creator for marketing’s era of entropy. He develops strategies for brands to survive a climate where media is fragmented, attention is fracked, and algorithms have dissolved mass culture into soup.
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