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Considered Chaos

Eugene Healey

Society revealed through the lens of brand.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues28Founded2 years agoLast Issue4 days ago
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Latest Issues

Images are losing their cultural power

“For the narcissist, the world is a mirror.” - Christopher Lasch, The Culture of Narcissism, 1991

Images are losing their power for signalling status, taste, belonging or even identity. Perhaps worse - Images are losing their status as im...

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Post-Social Era :: The End of Monoculture

These Substack chapters are the practical companion to the theory in my Post-Social Era video series. If you haven’t seen the theory yet, watch the video here.

We used to have one culture. Now we have one culture each.

The idea that we al...

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The Post-Social Era : Branding within Brain Rot

A note: It’s the final week to enrol in the next cohort of The New Fundamentals of Brand starting October 12. This series, the post-social era, is its intellectual foundation. Hope to see you in there.

Information & Enrolment

These Su...

18 days ago
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Post-Social Era :: The Memeification of Culture

Social media, as we’ve traditionally understood it, is dead. Welcome to the Post-Social Era

Many brands are still operating as if we live in the social follower era, where everything was linear, chronological and you could still think...

25 days ago
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ENROL NOW: The New Fundamentals of Brand

Hello,

The October cohort of my course, The New Fundamentals of Brand is now open for enrolment.

Learn more and enrol

For over a decade I’ve been working and teaching in brand. In that time, things have changed for all of us, violentl...

a month ago
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  • Eugene Healey

    Eugene is the educator, brand strategist, and creator for marketing’s era of entropy. He develops strategies for brands to survive a climate where media is fragmented, attention is fracked, and algorithms have dissolved mass culture into soup.

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