Next in Media
Mike ShieldsBig and small questions about media, advertising and marketing
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 341 | Founded | 6 years ago | Last Issue | 8 days ago |
| Active | |||||
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mikeshields.substack.comLatest Issues
Why Did Nielsen Buy DoubleVerify?
I have to admit, I am confused about Nielsen spending $2.5 billion to acquire DoubleVerify.
It may be because Nielsen doesn’t want to be Nielsen anymore.
I remember meeting with early DoubleVerify executives when the company first hit the...
Is Retail Media Kidding Itself?
Over the past several years, the talk in retail media circles has been the need to “go off platform” - and “definitely full-funnel.”
Which has essentially been code for “we’re running out of room and ad dollars on our shopping website and...
Meta Wants to Rule AI. It Can't Even Stop Brands From Making Fake Joe Rogan Ads.
There is something very cool about working as an independent analyst, able to say whatever you want in a newsletter without oversight.
And there is something very humbling about the fact that with all that independence comes almost zero po...
Creators May Have a Second Job. And So Might Media Planners.
Back in mid-June, I interviewed Elad Schor, head of business commerce, Google, during a YouTube Day event hosted by Cadent at Google HQ in New York, during which he kind of joked (and kind of wasn’t kidding) that Large Language Models like...
There's No Doubt Microsdramas Are Blowing Up. But They May Never Be a Big Ad Vehicle.
Given how massive short-form content has become, it’s become popular to lament Vine. If only the old gang at Twitter could have seen the future, they’d rule social video today, right?
The thing is, people like to forget that Vine was built...
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Authors
The writers behind this newsletter.
Founder of Shields Strategic Consulting. Host of Next in Marketing podcast https://t.co/JXgrW9qmZ0 Former @BusinessInsider, @WSJ, @Digiday, @Adweek
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