Next in Media
Mike ShieldsBig and small questions about media, advertising and marketing
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 318 | Founded | 5 years ago | Last Issue | 4 days ago |
| Active | |||||
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mikeshields.substack.comLatest Issues
Google Looking to Edge Back into Amazon's Territory - on TV and AI
YouTube Day 2026
On June 11, I’m co-hosting an event at YouTube’s headquarters in New York with my partners at Cadent. The focus is going to be on the new TV landscape and YouTube’s emerging role, the increasing power and prominence of cre...
Why AI Might Do More For Challenger Brands
As AI infiltrates the advertising world, so much of the focus has on on how big brands will be able to flatten organizations, and streamline endless processes that get in the way of speed and innovation.
But then you read about how many la...
YouTube Inserts Itself Further Into the Creator-Ad Morass
YouTube is back in the original content business - well, sort of.
My question is whether the Google-owned video hub is ready to dive into the muck of influencer integrations.
If so, it might be onto its next giant revenue stream. Backed b...
TV Advertising Touts Outcomes. But TV Fragmentation Gets in the Way.
This post is part of a special upfront week partnership between Next in Media and DirecTV Advertising
Kicking off TV’s upfront week, one of the first things out of NBCUniversal’s Global Advertising & Partnerships lead Mark Marshall’s mouth...
When it Comes to TV, Instagram and TikTok Are Headed in Opposite Directions
Next week, I’m excited to be recording a live podcast with Warner Bros. Discovery’s Bridget Jayaram, VP, Data-Driven Advertising Sales, at the Go Addressable Upfront Brunch in New York on May 14. Be sure to check it out.
Given YouTu...
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Authors
The writers behind this newsletter.
Founder of Shields Strategic Consulting. Host of Next in Marketing podcast https://t.co/JXgrW9qmZ0 Former @BusinessInsider, @WSJ, @Digiday, @Adweek
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