Next in Media
Mike ShieldsBig and small questions about media, advertising and marketing
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 295 | Subscribers | Read | mikeshields.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Does The Trade Desk Need to Get Acquisitive?
For a company that is still growing at a very healthy clip \- and boasts of a $12 billion market cap, The Trade Desk keeps taking a lot of body blows.
Why Constant CMO Turnover is Bad For Creators
@amandamccants
Is Measurement of Hispanic Streaming Audiences No Bueno? Or Does Traditional Spanish-Language TV Just Not Translate?
Back in September, Nielsen released a report on the US Hispanic streaming market, showing that this audience is outpacing the general market in terms of consumption. Specifically, Nielsen found that streaming drives 55.8% of total TV time f...
Why AI May Cause a lot of Ad Tech Companies to Duck and Cover
I spent much of last week in Sandpoint, Idaho at the 12th annual Kochava Summit, during which pushing CTV toward becoming more of a performance vehicle, and naturally - how are AI agents going to change everything - were hot topics.
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Authors
The writers behind this newsletter.
Founder of Shields Strategic Consulting. Host of Next in Marketing podcast https://t.co/JXgrW9qmZ0 Former @BusinessInsider, @WSJ, @Digiday, @Adweek
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