Next in Media
Mike ShieldsBig and small questions about media, advertising and marketing
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 334 | Founded | 6 years ago | Last Issue | 5 days ago |
| Active | |||||
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mikeshields.substack.comLatest Issues
How Netflix Can Escalate the War With YouTube
Over the past few years, Netflix has gone from dismissing YouTube and creators (much like big media did to Netflix at one time) to entering into a full on bidding war with the Google-owned behemoth.
The latest skirmish was this week’s deal...
Why Paramount (and Maybe Others) Are Keeping 'Programmatic TV' in Check
The ad tech and CTV worlds are still digesting the biggest news coming out of Cannes - Walmart snatching up Vibe for $1.4 billion.
It seemed a signal that CTV advertising is set to become far more democratic and dynamic -and the long-promi...
How to Bring More Data Science to YouTube and Creator Media
I am constantly writing about the challenge facing agencies and brands when in comes to YouTube. Is it TV? Social video? Search? Commerce? Do you fund it from all of those respective budgets, and measure it using all their respective metric...
Where Sam's Club (With Help From Walmart) Thinks it Can Challenge Amazon
A few weeks ago at Cannes, Walmart subsidiary Sam’s Club announced a rebrand of its advertising business, and a deeper connection with Walmart Connect.
That news got somewhat overshadowed by Walmart’s eye-popping acquisition of Vibe. And w...
PlayStation is the Latest to Enter the FAST Lane
The battle to control the living room - and the TV advertising interface -may be about to get a lot more interesting.
Sony PlayStation is moving toward rolling out a series of FAST (free ad-supported TV) channels to its millions of gaming...
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Authors
The writers behind this newsletter.
Founder of Shields Strategic Consulting. Host of Next in Marketing podcast https://t.co/JXgrW9qmZ0 Former @BusinessInsider, @WSJ, @Digiday, @Adweek
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