Next in Media
Mike ShieldsBig and small questions about media, advertising and marketing
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 312 | Subscribers | Read | mikeshields.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
What if YouTube Opened Up its Ad Inventory?
One of the more tantalizing questions that came up in my many conversations this week at Possible in Miami was, “what if YouTube opened up its inventory to everybody?”
Dude Perfect Wants to Graduate Beyond Being a "Creator Company"
In a few weeks, members of the trick-shot, humor-centric group Dude Perfect will make an appearance on stage during YouTube’s Brandcast event - Google’s answer to the TV upfronts.
Here Come the TV Outcome Wars
Forget the tired Currency Wars \- here come the TV Outcome Wars.
When it Comes "AI Unleashed" - Big Brands and Media Companies are Still Uber-Cautious
Some day, no humans will actually need to tough media plans.
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Authors
The writers behind this newsletter.
Founder of Shields Strategic Consulting. Host of Next in Marketing podcast https://t.co/JXgrW9qmZ0 Former @BusinessInsider, @WSJ, @Digiday, @Adweek
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