Next in Media
Mike ShieldsBig and small questions about media, advertising and marketing
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 355 | Founded | 6 years ago | Last Issue | 3 days ago |
| Active | |||||
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mikeshields.substack.comLatest Issues
What Does United’s Pullback Tell Us About ‘Commerce’ Media
You may have missed it earlier this week, but instead a new retail media network launching, it seems as though a company is actually pulling back.
Is United Airlines’ retreat an isolated case - or a canary in the RMN coal mine?
Adweek rep...
Brands Like Nestle Are Starting to Reorganize Their Media Ops Around Creators
Over the past decade or so, brands have parked creators (and creator strategies and budgets) in a range of channels: from PR to creative to media to influencer to experimental.
That may be starting to change - by necessity- as creator acti...
David Ellison Has a Huge Opportunity In Front of Him - If He Wants to Grab it
Paramount and Warner Bros. are finally one company. And new media mogul David Ellison has made it clear through the announcement of his new executive team where his initial priorities lie. While he laid out who’s in charge of programming an...
Someone Has to Help Gaming Finally Scale Ads. Maybe Discord Can.
This past summer, Adam Bauer was surprised to see Matt Damon and a Trojan horse show up on Discord.
Damon’s arrival was part of an activation for the mega-hit summer tentpole The Odyssey, which Bauer, Discord Global Vice President of Adver...
Amazon’s Marketing Cloud May Be the Most Underappreciated Weapon in Advertising. But it’s Not Without Gaps.
Amazon once again made a bold collective statement at its annual unBoxed conference: we see it all.
And because of that, we can help you figure out how to best spend every last dollar.
The ecommerce giant’s obvious advantage - Amazon kno...
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Authors
The writers behind this newsletter.
Founder of Shields Strategic Consulting. Host of Next in Marketing podcast https://t.co/JXgrW9qmZ0 Former @BusinessInsider, @WSJ, @Digiday, @Adweek
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