Next in Media
Mike ShieldsBig and small questions about media, advertising and marketing
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 189 | Subscribers | Read | mikeshields.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
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I was recently talking to an executive from a major media company about a recent campaign aimed at promoting a new series using a collection of YouTube creators.
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In advertising, retail media has been the rocket ship growth engine of 2024.
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Creators are increasingly important to brands. They are reaching audiences that traditional media companies can't.
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Authors
The writers behind this newsletter.
Founder of Shields Strategic Consulting. Host of Next in Marketing podcast https://t.co/JXgrW9qmZ0 Former @BusinessInsider, @WSJ, @Digiday, @Adweek
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