Next in Media
Mike ShieldsBig and small questions about media, advertising and marketing
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 330 | Founded | 6 years ago | Last Issue | 3 days ago |
| Active | |||||
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mikeshields.substack.comLatest Issues
PlayStation is the Latest to Enter the FAST Lane
The battle to control the living room - and the TV advertising interface -may be about to get a lot more interesting.
Sony PlayStation is moving toward rolling out a series of FAST (free ad-supported TV) channels to its millions of gaming...
Breaking Down Retail Media's Vibe Shift
According to Vibe, small brands can get on TV for just 50 bucks.
For Walmart, that was apparently worth $1.4 billion.
The eye-opening acquisition was the talk of Cannes last week (besides, don’t mind my sweat). It’s clearly a huge deal f...
At Cannes, Creators Want it All, and Some Brands Are All In
“Everyone hates advertising, let’s be honest.”
That was the extremely unCannes sentiment uttered by Chris Bellinger, Chief Creative Officer PepsiCo Foods US, at a press event held at the Google Beach in the French Riviera earlier this wee...
DIRECTV on the State of CTV Ad Creative
As part of a special series leading up to Cannes with my partners at DirecTV, I sat down with the company’s Senior Vice President of Product, Ad Ops, and Business Development Matthew Van Houten to talk about addressable TV advertising, the...
FAST Has a Credibility Problem. Who's to Blame is Up for Debate
During a presentation at this week’s StreamTV show in Denver, Co, an executive from Luminate research laid out a list of the top streaming shows of 2026 thus far, which including HBO Max’s “The Pitt,” Netflix’s “The Night Manager” and multi...
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Authors
The writers behind this newsletter.
Founder of Shields Strategic Consulting. Host of Next in Marketing podcast https://t.co/JXgrW9qmZ0 Former @BusinessInsider, @WSJ, @Digiday, @Adweek
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