Next in Media
Mike ShieldsBig and small questions about media, advertising and marketing
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 324 | Founded | 6 years ago | Last Issue | 5 days ago |
| Active | |||||
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mikeshields.substack.comLatest Issues
(Almost) Everybody Hates MMMs
In media circles, you hear it all the time. These clients, god they’re in love with their MMMs. They use them for everything. They can’t make a decision without them.
But you rarely hear any media sellers asking the question - maybe this i...
Why NBCU Kept Bravo in the Versant Divorce - It Matters in the Upfronts
When NBCUniversal finally elected to spin off many of its cable networks into Versant - in what felt like a bank separating toxic assets during the subprime mortgage crisis - it was noteworthy that among the legacy cable networks that wer...
Why Brand Integrations With Creators Might Not Be Enough
A few months ago I wrote about how Meta is pushing brands to run Partnership Ads to boost creator content, rather than just inking brand deals - and that not everyone was wild about it.
The need for boosting creator/brand integrations via...
Is it Time For Back(room) Pilot Season?
If you’re in the movie industry, or you’ve got teens or college kids in your life, you’re likely awed by the success of “Backrooms.” If not, you may have glanced at this past weekends’ box office figures wondering, “WTF?”
It’s a pretty wil...
Why iSpot is Confident that AI Will Revolutionize TV Ads - Eventually
There is a lot of excitement surrounding how artificial intelligence is already reshaping how media spending gets optimized - thanks to AI products from tech giants like Meta and Google.
There are also lots of reasons why this may never ha...
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Authors
The writers behind this newsletter.
Founder of Shields Strategic Consulting. Host of Next in Marketing podcast https://t.co/JXgrW9qmZ0 Former @BusinessInsider, @WSJ, @Digiday, @Adweek
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