Big and small questions about media, advertising and marketing
Platform | ![]() | Pricing | Only free issues |
---|---|---|---|
Publishes | Twice weekly | Issues | 208 |
Subscribers | Read | mikeshields.substack.com |
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A few housekeeping items this week:
Everyone in the ad business continues to extol the revolutionary power of AI.
I was away last week, so I’m still catching up on some of the bigger ad world news. But here’s something that stood out to me:
This week, YouTube made some noise in the ad/media world with CEO Neal Mohan’s annual missive on the state of the platform.
Other publications recommended by the authors of this newsletter.
The writers behind this newsletter.
Founder of Shields Strategic Consulting. Host of Next in Marketing podcast https://t.co/JXgrW9qmZ0 Former @BusinessInsider, @WSJ, @Digiday, @Adweek
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