Next in Media
Mike ShieldsBig and small questions about media, advertising and marketing
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 176 | Subscribers | Read | mikeshields.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Amazon Wants to Move Beyond Retail Media
Amazon held its fourth annual unBoxed event this week in Austin, Texas, and if you drank every time they mentioned the term “full funnel” - well, you might as well funnel a few Busch Lights.
The CTV Ad Market is About to Get Weird
Just a few short years ago, ad-supported streaming was considered tiny.
TV Manufacturers Aren't Moving FAST Enough For Some Programmers
The free ad-supported TV business has been taking off over the past few years, thanks to ‘FAST’ leaders like Tubi, Pluto, and Xumo, as well as a slew of free channel packages offered by the likes of TV makers such as Samsung and Vizo and LG...
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Authors
The writers behind this newsletter.
Founder of Shields Strategic Consulting. Host of Next in Marketing podcast https://t.co/JXgrW9qmZ0 Former @BusinessInsider, @WSJ, @Digiday, @Adweek
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