Next in Media
Mike ShieldsBig and small questions about media, advertising and marketing
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 361 | Founded | 6 years ago | Last Issue | 28 hours ago |
| Active | |||||
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mikeshields.substack.comLatest Issues
Is Something Up With YouTube’s Ad Business?
Could bringing in a cool $11.2 billion in ad revenue be the sign of a problem?
Only if you’re YouTube.
The Google-owned video juggernaut saw ad revenue climb 9% during Q3 of this year. For most media businesses, that would be reason for c...
Whalar’s Jo Cronk on the Accenture Deal, and Why Creators are Like the Spice Girls
It wasn’t totally a surprise that somebody snatched up Whalar this summer - given the wave of acquisitions in the creator-focused agency space. It was the fact that the company went to Accenture Song which turned some heads.
The marriage...
TV is Pushing for Those DTC Brands - But Meta is Looming
The TV business is trying to borrow from Meta’s playbook - just as Meta is looking to creep into TV territory.
On Thursday the TV ad tech firm Tatari introduced Tatari Max, which appears designed to emulate products like Google’s Performan...
Skydance May Be Looking to Enter Ad Tech ‘Free’ Agency
Skydance’s ad tech business may be headed toward a free-for-all.
Now that the Paramount/Warner Bros. marriage has finally been consummated, Skydance CEO David Ellison and his newly installed management team is looking to shake things up on...
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that:
- CTV is gro...
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Authors
The writers behind this newsletter.
Founder of Shields Strategic Consulting. Host of Next in Marketing podcast https://t.co/JXgrW9qmZ0 Former @BusinessInsider, @WSJ, @Digiday, @Adweek
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