Next in Media
Mike ShieldsBig and small questions about media, advertising and marketing
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 264 | Subscribers | Read | mikeshields.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
What Top Ad Buyers and Creators Want From YouTube
Last Thursday, I had the pleasure of helping to program and co-host “YouTube Day” at the Google offices in New York with my partners at VuePlanner. The event featured a cross-section of media executives, brands, creators, agencies and more ...
CTV Reality Check
A few weeks ago, Madison and Wall analyst Brian Wieser threw some very cold water on the fervor surrounding the supposed expansion of TV advertising fueled by tons of smaller or new to TV advertisers.
Walmart May Be Disrupting its $4 billion Retail Media Cash Cow
Amidst what was a somewhat shaky quarter, Walmart’s ad business jumped a whopping 46% in Q2. And CEO Doug McMillon has raved repeatedly about the importance of advertising’s fat profit margins to the retail giant.
Branded Entertainment is at a Crossroads. Just Ask Kevin Hart.
Just a few years ago, as ad-free streaming began to soar, there was a sudden renewed interest in brands looking to integrate their messages into series, or underwrite them entirely. The branded entertainment business - long a sidecar for me...
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Authors
The writers behind this newsletter.
Founder of Shields Strategic Consulting. Host of Next in Marketing podcast https://t.co/JXgrW9qmZ0 Former @BusinessInsider, @WSJ, @Digiday, @Adweek
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