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Media, Ads + Commerce

Media, Ads + Commerce

Andrew Lipsman's newsletter on retail media and other areas of the media, advertising, and commerce ecosystem

Platform
Substack
PricingFreemiumPublishesWeekly
Issues32SubscribersRead mediaadsandcommerce.substack.com

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#67

Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Third Wave’s Incrementality Tide is Coming In

I recently led a roundtable discussion at the RMN Ascendant Boot Camp—along with Claire Wyatt, VP of Business Strategy & Marketing Science at Albertsons Media Collective and Jaiah Kamara, Director of Reporting & Insights at Best Buy Ads—on ...

a month ago
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The Rise of the Ecosystem RMN

When “Everything is an Ad Network,” It Might be Time for an Ad Network

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The Future of Retail Media is the Future of ALL Media

Search, Display, Social, and TV are All Riding the Third Wave

2 months ago
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Is Retail Media Retail, Media, or Retail + Media?

The Sector’s Future Growth Depends on How RMNs Answer This Question

2 months ago
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Authors

The writers behind this newsletter.

  • Media, Ads + Commerce

    Andrew Lipsman's newsletter on retail media and other key trends in the media, advertising and commerce ecosystem

  • Frequently Asked Questions

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