Media, Ads + Commerce
Andrew Lipsman's newsletter on retail media and other areas of the media, advertising, and commerce ecosystem
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 95 | Founded | 3 years ago | Last Issue | 17 hours ago |
| Active | |||||
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mediaadsandcommerce.substack.comLatest Issues
In-Store Retail Media’s CX Upside REVISITED
Unlocking Performance with CX Improvements
Nobody wants the physical store equivalent of a pop-up ad.
When the Solution IS the Problem
In 2000, amid the rise of peanut allergies in the US, the American Association of Pediatrics issued formal guidance for children to avoid peanuts until age 3. Over the next 15 years, the incidence of childhood peanut allergy spiked from abo...
Grocery is the New TV
Building Brands with Fast Reach, High Attention, Performant Creative, and Local & Cultural Relevance
I kicked off Groceryshop’s Tuesday afternoon session “Taking In-Store Retail Media from Concept to Scale” with my latest presentation: “Gr...
The Knives are Out for Retail Media
In Kiri Masters’ 2025 article “Is Retail Media Actually Kinda Mid?”—which was something of a flashpoint for the industry—she pointed to retail media’s growing image problem. Recent events suggest it could metastasize into something worse....
Retail Media Can Build Brands—Including Ways Other Media Can’t
This article originally appeared in AdWeek on September 1, 2026. The re-published article below includes additional content and charts that did not appear on the original version.
Mark Ritson’s latest ADWEEK column, Don’t Let...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Andrew Lipsman's newsletter on retail media and other key trends in the media, advertising and commerce ecosystem
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