Media, Ads + Commerce
Media, Ads + CommerceAndrew Lipsman's newsletter on retail media and other areas of the media, advertising, and commerce ecosystem
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 72 | Subscribers | Read | mediaadsandcommerce.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Agentic Commerce Reality Check
Headlines, Hype, and Hallucinations
Walmart TV & the Pioneers of In-Store Retail Media
The following excerpt is the book foreword I authored for a new memoir, “Timing the Desert: A Front-Line Perspective on Retail Media, Readiness, and Scale,” by Mike Hiatt, Walmart’s former Director of In-Store Media Networks.
Will CMOs Finally Wake Up to Retail Media in 2026?
The Rise of Performance TV and In-Store Retail Media Will Make It Impossible to Ignore
The Argument for Retail Media Isn’t “Performance”—It’s Marketing Effectiveness
This article originally ran in The Drum.
Authors
The writers behind this newsletter.
Andrew Lipsman's newsletter on retail media and other key trends in the media, advertising and commerce ecosystem
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