Media, Ads + Commerce
Andrew Lipsman's newsletter on retail media and other areas of the media, advertising, and commerce ecosystem
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 91 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
Read this Newsletter
mediaadsandcommerce.substack.comLatest Issues
Retail Media Can Build Brands—Including Ways Other Media Can’t
This article originally appeared in AdWeek on September 1, 2026. The re-published article below includes additional content and charts that did not appear on the original version.
Mark Ritson’s latest ADWEEK column, Don’t Let...
Creator Effectiveness & Digital Advertising’s Original Sin
According to the IAB, creator advertising will be a $44 billion market this year.
And why shouldn’t it be? Marketers understand that creators own the most valuable resources in marketing today: attention, influence, and distribution.
In t...
Where Will In-Store Retail Media Investment Come From?
Five Budgets CMOs Should Redirect into the Next Major Media Channel
In a 2024 AdWeek op-ed, co-authored by Keith Bryan, we argued that as in-store digital screens begin to proliferate:
In-Store Retail Media’s CX Upside
Creative, Content, and Context Will Only Get Better From Here
In-store retail media has come a long way in three years. Still, it’s barely scratched the surface of its potential.
The Folly of Advertising to Bots
"Robots Don’t Build Brands. People Do."
“Robots don’t build brands. People do.”
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Media, Ads + Commerce.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #136 |
Authors
The writers behind this newsletter.
Andrew Lipsman's newsletter on retail media and other key trends in the media, advertising and commerce ecosystem
Frequently Asked Questions
How can I access the email archive for Media, Ads + Commerce?
You can find recent issues that have been published by Media, Ads + Commerce on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Media, Ads + Commerce have?
To see how many people subscribe to Media, Ads + Commerce, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Media, Ads + Commerce?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Media, Ads + Commerce as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Media, Ads + Commerce?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Media, Ads + Commerce using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Media, Ads + Commerce?
Scroll up to where it says Related Newsletters to see other publications like Media, Ads + Commerce. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Media, Ads + Commerce?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.