Media, Ads + Commerce
Andrew Lipsman's newsletter on retail media and other areas of the media, advertising, and commerce ecosystem
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 82 | Founded | 3 years ago | Last Issue | 10 days ago |
| Active | |||||
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mediaadsandcommerce.substack.comLatest Issues
In-Store Retail Media's CX Imperative
“We don’t want to be Times Square,” said Christine Foster, Group VP of Commercial Strategy & Operations at Kroger Precision Marketing. “The goal is not to throw screens against every wall or in every aisle. We want to be really native to th...
Agentic Commerce Reality Check(mate)
Is a rebuttal even needed to an article where Kiri Masters acknowledges I’m right no fewer than three times?
I’m not sure, but here we go anyway…
To catch everyone up to the origins of this debate: My first article on this topic—“Agentic...
OpenAI’s ‘Code Red’ Hasn't Revived ChatGPT’s Flatlining Growth
What Happens When Exponential Growth Suddenly Plateaus?
“Failing to Understand the Exponential, Again”
Creators + Retail Media = The Next Megatrend?
The Natural Synergy Between Advertising's Hottest Growth Segments
“My prediction is that 2026 will be the year that creators and retail media networks begin to work together more visibly,” said Max Willens, Principal Analyst at EMARKETER,...
The 3x'ers: ‘Store-First’ RMNs and the Quest for National Media Dollars
Dollar General, Costco, 7-Eleven, and Walgreens Have a Strong Pitch for CMOs
As US retail media approaches its in-store era, RMNs with disproportionate physical store footprints increasingly look like dark horse candidates to claim nationa...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Andrew Lipsman's newsletter on retail media and other key trends in the media, advertising and commerce ecosystem
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