Media, Ads + Commerce
Andrew Lipsman's newsletter on retail media and other areas of the media, advertising, and commerce ecosystem
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 85 | Founded | 3 years ago | Last Issue | 3 days ago |
| Active | |||||
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mediaadsandcommerce.substack.comLatest Issues
Commerce Media Gets Creative in Cannes
Commerce media continues to show up big at Cannes Lions. But the cacophony of content, commentary, and company comms is admittedly a challenge for any industry observer to digest.
Most of it is noise, but there’s valuable signal if you pay...
Off-Site Retail Media is Misunderstood: Part 2
What Brands Still Don’t Get About Retail Media’s Next Channel
In Part 1 of this article, we examined how RMNs fail to fully understand the value of off-site retail media, which often amounts to 40-60% of their revenue. In Part 2, we look a...
Off-Site Retail Media is Misunderstood: Part 1
What Retailers Still Don’t Get About Retail Media’s Next Channel
We are only days away from La Croisette in Cannes being overtaken by a cacophony of RMNs pitching themselves as “Full-Funnel.”
In-Store Retail Media's CX Imperative
“We don’t want to be Times Square,” said Christine Foster, Group VP of Commercial Strategy & Operations at Kroger Precision Marketing. “The goal is not to throw screens against every wall or in every aisle. We want to be really native to th...
Agentic Commerce Reality Check(mate)
Is a rebuttal even needed to an article where Kiri Masters acknowledges I’m right no fewer than three times?
I’m not sure, but here we go anyway…
To catch everyone up to the origins of this debate: My first article on this topic—“Agentic...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Andrew Lipsman's newsletter on retail media and other key trends in the media, advertising and commerce ecosystem
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