Media, Ads + Commerce
Andrew Lipsman's newsletter on retail media and other areas of the media, advertising, and commerce ecosystem
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 93 | Founded | 3 years ago | Last Issue | 3 days ago |
| Active | |||||
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mediaadsandcommerce.substack.comLatest Issues
Grocery is the New TV
Building Brands with Fast Reach, High Attention, Performant Creative, and Local & Cultural Relevance
I kicked off Groceryshop’s Tuesday afternoon session “Taking In-Store Retail Media from Concept to Scale” with my latest presentation: “Gr...
The Knives are Out for Retail Media
In Kiri Masters’ 2025 article “Is Retail Media Actually Kinda Mid?”—which was something of a flashpoint for the industry—she pointed to retail media’s growing image problem. Recent events suggest it could metastasize into something worse....
Retail Media Can Build Brands—Including Ways Other Media Can’t
This article originally appeared in AdWeek on September 1, 2026. The re-published article below includes additional content and charts that did not appear on the original version.
Mark Ritson’s latest ADWEEK column, Don’t Let...
Creator Effectiveness & Digital Advertising’s Original Sin
According to the IAB, creator advertising will be a $44 billion market this year.
And why shouldn’t it be? Marketers understand that creators own the most valuable resources in marketing today: attention, influence, and distribution.
In t...
Where Will In-Store Retail Media Investment Come From?
Five Budgets CMOs Should Redirect into the Next Major Media Channel
In a 2024 AdWeek op-ed, co-authored by Keith Bryan, we argued that as in-store digital screens begin to proliferate:
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
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Andrew Lipsman's newsletter on retail media and other key trends in the media, advertising and commerce ecosystem
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