Media, Ads + Commerce
Media, Ads + CommerceAndrew Lipsman's newsletter on retail media and other areas of the media, advertising, and commerce ecosystem
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 62 | Subscribers | Read | mediaadsandcommerce.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Alchemy of In-Store Retail Media
Why Rory Sutherland Thinks ‘Context-Sensitive Brand Building’ is Vastly Underrated
OpenAI’s Ad Model Will Be Feeds, Not Leads
This article originally appeared on Marketecture.TV
Brands ‘Takeover’ the Store with In-Store Retail Media
Top Marketers Like Guinness Tap Physical Retail for Cultural Relevance
The Advertising Effectiveness of In-Store Retail Media
The following article is an excerpt from my latest report—a collaboration between Colosseum Strategy, SMG, Plan-Apps, and Kantar—looking at the ad effectiveness of in-store retail media. The report is based on 12,500+ Plan-Apps studies cove...
Authors
The writers behind this newsletter.
Andrew Lipsman's newsletter on retail media and other key trends in the media, advertising and commerce ecosystem
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