The AI Ad Economy
Debra Aho WilliamsonThe AI Ad Economy follows the money as AI transforms how brands and retailers reach consumers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 25 | Founded | 6 months ago | Last Issue | 6 days ago |
| Active | |||||
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aiadeconomy.substack.comLatest Issues
A Reality Check on the Reality Check
Today, I’m welcoming an amazing guest author to The AI Ad Economy. When Retail Media Breakfast Club writer Kiri Masters read Andrew Lipsman’s myth-busting guest post about the “collective hallucination” of agentic commerce a few weeks ago,...
The Commercialization Challenge Facing AI Media
Hello from New York and a big thank you and welcome to my 50 new subscribers who joined the AI Ad Economy community after I spoke at Skai’s terrific ShopAble conference. Today I’m keynoting at Operative’s Inview 2026: The Media Intelligence...
OpenAI is Opening the Window on Its Ad Ambitions
The AI monetization push keeps getting stronger at OpenAI. This week, I’m exploring what its latest announcements mean for advertisers.
First, two announcements:
- Possible Miami may have just ended, but Cannes Lions is right aro...
What 2 Years of Consumer AI Behavior Taught Me About the Future of Advertising
Wow! You’re one of nearly 1,500 people who have subscribed to The AI Ad Economy since I launched on Substack in December and LinkedIn in January. I’m thrilled you’re here! My goal is to reach 2,000 subscribers by the end of June. You can he...
An Agentic Commerce Reality Check
Today I’m welcoming Andrew Lipsman, my former eMarketer analyst colleague, to The AI Ad Economy. You might know Andrew from his prediction that retail media would become “digital advertising’s third big wave.” Or from his now-legendary eMar...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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The AI Ad Economy explores how ads are evolving in AI systems and how consumer AI behaviors are reshaping marketing strategies.
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