Reletter
Artwork for The AI Ad Economy

The AI Ad Economy

Debra Aho Williamson

The AI Ad Economy follows the money as AI transforms how brands and retailers reach consumers.

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Substack
PricingOnly free issuesPublishesWeekly
Issues42Founded10 months agoLast Issue3 days ago
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Artwork for The AI Ad Economy

Latest Issues

AI Wants In. Retail Media Isn’t Sold

Hello from the RetailClub AI Festival in Huntington Beach CA! Today, I’m moderating an interactive discussion called “When Chat Becomes the Channel: Advertising in the Age of AI Assistants.” Look for my takeaways from RetailClub on LinkedIn...

3 days ago
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What Kind of Media Channel Is AI, Anyway?

Hello from Palo Alto! On Tuesday I spoke at Ascendant Network’s Digital Ascendant conference, and yesterday and today I’m attending Ascendant’s Retail Media Network Americas Boot Camp. AI has been a huge topic of conversation across both ev...

10 days ago
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3

I Tested Muse, Meta’s Agentic Commerce App

Hello from Seattle! Last night I went to the Seattle Seahawks’ season opener. My ears are ringing and my voice is shot.

Earlier in the day, I spent time poking around Meta’s new agentic commerce app, Muse. I’ve been pretty critical of Met...

17 days ago
3
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AI Media’s $200 Billion Opportunity Is Coming Into Focus

Hello from San Francisco! In between meetings I’m walking (literally) down memory lane. I lived near the Embarcadero Center for one year, pre-kids, pre-Seattle, and it was a transformative experience.

This week, OpenAI revealed it’s on a...

24 days ago
11
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What Will ChatGPT Advertising Grow Up to Be?

Hello from Seattle, where I’m enjoying the last few 80-degree days before it turns cooler by working outside as much as I can. Today I’m analyzing OpenAI’s 6-month old advertising baby: what we’ve learned so far and what lies ahead.

Also:...

a month ago
9
1

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  • Debra Aho Williamson

    The AI Ad Economy explores how ads are evolving in AI systems and how consumer AI behaviors are reshaping marketing strategies.

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