The AI Ad Economy
Debra Aho WilliamsonThe AI Ad Economy follows the money as AI transforms how brands and retailers reach consumers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Subscribers | Read | aiadeconomy.substack.com |
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Latest Issues
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What 2 Years of Consumer AI Behavior Taught Me About the Future of Advertising
Wow! You’re one of nearly 1,500 people who have subscribed to The AI Ad Economy since I launched on Substack in December and LinkedIn in January. I’m thrilled you’re here! My goal is to reach 2,000 subscribers by the end of June. You can he...
An Agentic Commerce Reality Check
Today I’m welcoming Andrew Lipsman, my former eMarketer analyst colleague, to The AI Ad Economy. You might know Andrew from his prediction that retail media would become “digital advertising’s third big wave.” Or from his now-legendary eMar...
Can AI Media Become a $200 Billion Ad Market?
OpenAI is continuing to make waves in the ad market. It’s projecting $100 billion in ad revenue by 2030, its CEO of Applications, Fidji Simo, is speaking at Cannes Lions, and it recently launched an ads manager for ChatGPT. This week, I’m a...
OpenAI, TBPN and the Future of AI Media
OpenAI didn’t buy TBPN to get into podcasting. In this week’s issue of The AI Ad Economy, I break down three ways the acquisition advances its push into advertising. Plus, a new and improved news recap that delivers what you need to know ac...
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The AI Ad Economy explores how ads are evolving in AI systems and how consumer AI behaviors are reshaping marketing strategies.
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