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Sentiment & Value

Margaux

Exploring the design, data, and desire behind modern leisure. Brand breakdowns, personal musings, and cultural critiques on what dictates and drives the leisure industry.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues22Foundeda year agoLast Issue5 months ago
Active

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margauxnoel.substack.com
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Latest Issues

2025: A Year in Books

Looking back on the books I read this year, what stayed with me, and the adventures I went on alongside the characters and authors.

The Fillers

I can’t say that there were any books I didn’t like this year, but the following did not s...

5 months ago
10
2

Forging the Unbreakable Brand: Why Lasting Value Is Born from Authentic Sentiment

Why the best brands win both the heart and the mind

There’s a certain alchemy to the brands that last. They aren’t just products we buy; they’re emblems we adopt, stories we inhabit. They feel less like transactions and more like relations...

8 months ago
10
1
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Lumon-ary Brand Strategy: Your Favorite Brands Are Copying Severance’s Playbook

Lumon Industries. Just the name conjures a sterile, beige labyrinth, a Kafkaesque office park where the fluorescent lights hum a lullaby of corporate control. For those unfamiliar with the Apple TV+ show Severance, Lumon offers a radical so...

9 months ago
6
1

The True Divide is Not Brand vs. Business, But Clarity vs. Noise

recent essay, “There's a difference between being good at brand and being good at business,” articulates a central truth of modern commerce: a brand is more than its logo or color palette. It is a fusion of creative vision and commercial ri...

9 months ago
9

Your Marketing is Broken: 5 Lessons from Virtuoso Travel Week

Inspired by insights from the Virtuoso Travel Week Tech Summit, a new paradigm of value is emerging in marketing where genuine, human-centric relationships replace transactional metrics.

I just returned from Virtuoso Travel Week in Las Veg...

9 months ago
5
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  • Margaux

    a little bit of travel, a little bit of life nyc

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