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One Minute Marketing by Pear

Pearlyn Yeo

The only shortcut you need to launch smarter campaigns, & better no-BS brand moves. We're that friend who knows marketing inside out and can explain it in a way that actually makes human sense.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues36SubscribersRead pearlynyeo.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

No one marries you on the first date. So stop asking your brand ads to sell instantly.

Ah, welcome to the one mistake many founders and companies make. Expecting brand awareness campaigns to deliver like conversion ads. How so? They expect fast ROI, direct site traffic and to drive instant sales. But I’m sorry to burst the bu...

3 months ago
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When “Toning It Down” Nearly Cost Her the Brand

So, I’ve been supporting a really amazing female founder-led brand from the UK the past month. Her problem? Her brand had started to feel stale, causing engagement to drop, and resulting in a slowdown of sales.

3 months ago
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Founder-Led Is the Future (& Here’s Why)

There are shifts in the way brands are evolving and growing.

3 months ago
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So...you wanna pivot into Marketing? Read this first.

Here’s the real life situation that’s happening out there: You want to get into marketing, but the job listings all want “3–5 years of experience.” Truth time: You can still get the skills, the portfolio, and the network before landing a jo...

4 months ago
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Authors

The writers behind this newsletter.

  • Pearlyn Yeo

    Sharing growth as a female millennial leader, the yes and the no-nos. Starting a multi-passion portfolio career. Can't seem to focus, so welcome to my Multi Era.

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