opt-in for marketing
Oumaima SadquiMarketing wins, lessons & aha-moments.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 77 | Founded | 2 years ago | Last Issue | 20 days ago |
| Active | |||||
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optinformarketing.substack.comLatest Issues
What happens when your playbook stops working
There is a specific kind of confidence that builds up over time when you work in the same industry for long enough. You stop consciously thinking about who you are talking to. You already know what they care about, what keeps them up at nig...
Provocation is a strategy.
Emma Grede launched her book “Start With Yourself” on April 14th and immediately set the internet on fire. A three-hour mom. Work from home is career suicide. Stop asking about work-life balance and start talking about power. The soundbites...
This Is Marketing is beautifully written and maddeningly vague.
This Is Marketing: You Can’t Be Seen Until You Learn to See
Seth Godin, 2018
Seth Godin has a gift. He can take an idea that you have felt for years but never quite articulated and hand it back to you in a single sentence so clean it feel...
I read Made to Stick and then looked at Duolingo differently
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath and Dan Heath, 2007
A classic that holds up. Required reading if you work in marketing, communications, or anyone whose job involves making people care about something.
The...
The World Cup starts in June. The marketing race started months ago.
The 2026 FIFA World Cup runs from June 11 to July 19, across 16 host cities in the United States, Mexico and Canada. 48 teams. 104 matches. An estimated six billion viewers globally. It is, by almost every measure, the largest single-sport...
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Authors
The writers behind this newsletter.
Full Stack Marketer writing about what it takes to build brands people trust — blending lessons from SaaS and hospitality.
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