opt-in for marketing
Oumaima SadquiMarketing wins, lessons & aha-moments.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 88 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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#5 Book Pick — Who Moved My Cheese
I am on vacation. And because switching off completely apparently isn't something my brain can do, I made it my mission to finally get through some books that have been sitting on my reading list for way too long.
One of them is called “Wh...
Have a hobby
Have a hobby.
I am not talking about a side hustle. Not a passion project you are secretly hoping to monetise one day. Not something that looks good on LinkedIn. I mean something that is purely, entirely, selfishly yours. Something you do...
Can it get even more absurd?
case study
Half a shoe. Full conversation.
On engineered absurdity, viral mechanics, and what luxury brands know about attention that the rest of us don’t.
Let me set the scene.
In April 2026, Matthieu Blazy, the new creative dire...
Things I wish someone had told me about meetings earlier
I was not always good at meetings.
In fact, getting better at meetings took me longer than I would like to admit.
I am still on the journey if I am being honest. But I have come a long way from the version of me who would sit in a room f...
Go BE lucky
Growth is not linear. I know you know this. But do you actually live like you know this?
Because most of us don’t. Most of us have this very clean idea of what progress is supposed to look like, and the moment it gets messy we start questi...
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Authors
The writers behind this newsletter.
opt-in for marketing: Observations on marketing, brands, and the things I cannot stop thinking about.
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