On Brand
Kira KlaasA newsletter on translating brand to business, brand-led growth, and building buy-in.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 47 | Founded | 2 years ago | Last Issue | 2 months ago |
| Active | |||||
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kiraklaas.substack.comLatest Issues
AI is part of your brand team now. Is it briefed?
I was at Exit Five’s marketing leadership retreat this month in AZ 🏜️, and by the end of the second day, every conversation diverted back into the same question: So how are you using AI? Do you have it all figured out yet?
(Nobody had, bt...
How to Build Your Brand's AEO Strategy
I recently spent an afternoon with 150 other marketers at AEO Conf, a one-day conference in San Francisco focused on “answer engine optimization” (with 1,300 people on the waitlist—clearly I’m not the only one eager to figure this out). The...
6 Ways to Differentiate in the AI Era
Hey readers, if you’re in the Bay Area, I’m co-hosting a hang for friends of On Brand at Tallboy in Oakland on February 26. RVSP on Partiful—I’d love to meet you there! 🌭🍸🧢
Let’s get on topic: Typeform is back with the latest installmen...
The 2026 Super Bowl ads: hits, misses, and what it all means for brand
Good morning to the peanut gallery! 🥜 Today’s musings are really just for fun—whether you watched or didn’t, take some talking points for your next meetings. I can’t do the halftime show justice here (so fun, so fresh), but I loved this re...
How to Do B2B Influencer Marketing
If this post is any good, it will be a testament to everything I’ve written below! 😛 I opted to partner with Passionfroot on this post because of their genuine expertise and innovation in the space. Their UX is a delight to use and they ar...
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Authors
The writers behind this newsletter.
Brand operator in tech, schooling you on what you don't get about brand. ✎ VP Corporate Marketing at Later, ex-head of brand at Notion & Brex, Maven and Reforge expert in residence. I help marketers get buy-in and alignment.
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