On Brand
Kira KlaasA newsletter on translating brand to business, brand-led growth, and building buy-in.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 38 | Subscribers | Read | kiraklaas.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Building brand norms in the age of AI
Hello, readers. Thanks for your patience with me lately—cold season is upon us and I’ve been under the weather, behind on my writing. But luckily, that also means soup season is here, too, and along with some minestrone from Cooking with Ve...
How to Hire for Brand
What I learned scaling brand teams at Notion and Brex
You Hired a PMM, Not a Brand Strategist
Happy hump day! 🐫 Somehow it’s October already, and I’m excited for what’s ahead—the awesome team at Adobe invited me to attend Adobe MAX at the end of the month, and I can’t wait to see what it inspires for this newsletter. I’m also takin...
📎 How to Use AI in Brand | Part 2: Building Brand Foundations
How to get more than boring dreck out of LLMs!
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Authors
The writers behind this newsletter.
Brand operator in tech, schooling you on what you don't get about brand. ✎ VP Corporate Marketing at Later, ex-head of brand at Notion & Brex, Maven and Reforge expert in residence. I help marketers get buy-in and alignment.
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