On Brand by Kira Klaas
Kira KlaasA newsletter on translating brand to business, brand-led growth, and building buy-in.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 51 | Founded | 2 years ago | Last Issue | 21 days ago |
| Active | |||||
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kiraklaas.substack.comLatest Issues
I Love Pretend Brands
in partnership
A little love note this week: huge congrats to the Passionfroot team on their Series A—I am so happy for them!! 🍊
I’ve been a creator on the platform for a while now (in my ~b2b influencer era~), which means...
That Time I Designed (and Sold) an Ecommerce Brand
If it’s been a quiet summer so far for this newsletter, I can at least tell you I’ve been writing a lot in other ways.
Six weeks ago, I started The Artist’s Way. It’s a book that’s been around forever; a 12-week “program,” so to speak, wi...
Are Brand and Demand Gen...the Same Thing?
Are you going to ~~Cannes~~ Config next week?? I’ll see you there! I’m hosting the next On Brand party with my good friends at Fuzzco on Wednesday, June 24 at Southern Pacific Brewing. We’re at waitlist already, but you should still sign up...
The best brand inspiration is not online
There were five of us on a prep call a few days before AirOps Next in New York, trying to figure out what we actually wanted to say on stage about “brand in the AI era.”
Paul Jun, CD at Ramp. Leland Maschmeyer, co-founder of COLLINS, one o...
AI is part of your brand team now. Is it briefed?
I was at Exit Five’s marketing leadership retreat this month in AZ 🏜️, and by the end of the second day, every conversation diverted back into the same question: So how are you using AI? Do you have it all figured out yet?
(Nobody had, bt...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Tech can build anything except a brand. That's where I get to work. ✎ VP, Marketing & Brand @ Later, Notion, Brex, Gusto. I help marketers get buy-in and I help companies find their brand-market fit.
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