A newsletter on translating brand to business, brand-led growth, and building buy-in.
Platform | Substack | Pricing | Freemium | Publishes | Weekly |
---|---|---|---|---|---|
Issues | 14 | Subscribers | Read | kiraklaas.substack.com |
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Recent posts by this newsletter. Browse the email archive.
Happy weekend! It’s conference szn, planning szn, and basically the holidays already. My writing has slowed down a little as I’m ramping back into full-time work, but I’ve got a lot of goodies coming your way (including more Notion template...
Happy Q4! If you liked my previous post, We Need to Talk about AI Branding, I’ve got a treat for you. This Thursday at 9am PT, I’m hosting a live, 45-minute Reforge session: How to Brand Your AI Product or Feature. You can save your spot he...
A few weeks ago I stepped back into full-time operating. 👩🏼💻 If you missed my LinkedIn post (are we friends there?), I’m joining Later as VP, Corporate Marketing and stepping into the world of social & influencer marketing. So today’s p...
Today, I’m talking about the horrible, terrible, no good, very bad overuse of “all-in-one” in B2B marketing. It’s become a cliché, and we need to move on.
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The writers behind this newsletter.
Brand operator in tech, schooling you on what you don't get about brand. ✎ VP Corporate Marketing at Later, ex-head of brand at Notion & Brex, Maven and Reforge expert in residence. I help marketers drive buy-in and alignment around brand.
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