On Brand
Kira KlaasA newsletter on translating brand to business, brand-led growth, and building buy-in.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 14 | Subscribers | Read | kiraklaas.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Why Research is Brand's Best Ally
Happy weekend! It’s conference szn, planning szn, and basically the holidays already. My writing has slowed down a little as I’m ramping back into full-time work, but I’ve got a lot of goodies coming your way (including more Notion template...
How to Get Brand Buy-In
Happy Q4! If you liked my previous post, We Need to Talk about AI Branding, I’ve got a treat for you. This Thursday at 9am PT, I’m hosting a live, 45-minute Reforge session: How to Brand Your AI Product or Feature. You can save your spot he...
The How & Whyyy of Unhinged Marketing
A few weeks ago I stepped back into full-time operating. 👩🏼💻 If you missed my LinkedIn post (are we friends there?), I’m joining Later as VP, Corporate Marketing and stepping into the world of social & influencer marketing. So today’s p...
We Need to Kill "All-in-One"
Today, I’m talking about the horrible, terrible, no good, very bad overuse of “all-in-one” in B2B marketing. It’s become a cliché, and we need to move on.
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Authors
The writers behind this newsletter.
Brand operator in tech, schooling you on what you don't get about brand. ✎ VP Corporate Marketing at Later, ex-head of brand at Notion & Brex, Maven and Reforge expert in residence. I help marketers drive buy-in and alignment.
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