On Brand
Kira KlaasA newsletter on translating brand to business, brand-led growth, and building buy-in.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 45 | Subscribers | Read | kiraklaas.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How to Do What AI Can't
Hey readers, if you’re in the Bay Area, I’m co-hosting a hang for friends of On Brand at Tallboy in Oakland on February 26. RVSP on Partiful—I’d love to meet you there! 🌭🍸🧢
The 2026 Super Bowl ads: hits, misses, and what it all means for brand
Good morning to the peanut gallery! 🥜 Today’s musings are really just for fun—whether you watched or didn’t, take some talking points for your next meetings. I can’t do the halftime show justice here (so fun, so fresh), but I loved this re...
How to Do B2B Influencer Marketing
If this post is any good, it will be a testament to everything I’ve written below! 😛 I opted to partner with Passionfroot on this post because of their genuine expertise and innovation in the space. Their UX is a delight to use and they ar...
How Do You Measure Brand?
Good morning, readers, and welcome to 2026! I’ve been noodling on a few more “fun” posts :), but I figured we’d kick off the year with something practical and tactical for this season of planning, when our aspirations are high and possibili...
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Authors
The writers behind this newsletter.
Brand operator in tech, schooling you on what you don't get about brand. ✎ VP Corporate Marketing at Later, ex-head of brand at Notion & Brex, Maven and Reforge expert in residence. I help marketers get buy-in and alignment.
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