On Brand
Kira KlaasA newsletter on translating brand to business, brand-led growth, and building brand buy-in.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Subscribers | Read | kiraklaas.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Brand vs. Growth Myth
This newsletter topic is pretty evergreen, but if you spend any time on LinkedIn, it seems someone’s still debating this every day: Brand or growth first? Shouldn’t we spend more on growth? In this post, I’m framing the myths in context of ...
10 Brand Rules for Founders
Every founder wants their company to have a great brand, but few have the training to ensure it happens, and most have a desire for control that gets in the way. These 10 rules are meant to help founders and their teams develop a brand that...
The 5 Phases of Brand Building
Hi! I’m Kira Klaas, and in this newsletter, I’m exploring how we can apply SaaS-favorite project management methodologies like Agile to brand building. I’m also sharing my own 5-phase framework for approaching the brand development process....
We Need to Talk about AI Branding
I usually post on Tuesdays, but this week’s deep-dive is a little late because I spent yesterday flying back from a month in Maine, back in LA for the time being! And instead of writing on the plane, I read Tom Lake and watched Almost Famou...
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Authors
The writers behind this newsletter.
Ex-head of brand at Notion & Brex, helping marketers drive buy-in and alignment around brand (Maven and Reforge expert in residence)
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