A newsletter on translating brand to business, brand-led growth, and building buy-in.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 54 | Founded | 3 years ago | Last Issue | 16 days ago |
| Active | |||||
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kiraklaas.substack.comLatest Issues
Do Webinars Need a Rebrand?
I don’t know about you, but even hearing the word webinar is enough to induce a mild, full-body cringe for me. For years now, it feels like the format has been synonymous with the most soul-crushing parts of corporate marketing. They’re oft...
How to Build a Brand World
A few weeks ago, I shared some of my incredibly dusty, 2016-era pretend brand mockups from my Google Drive. Revisiting those early projects made me think about what it really takes to build a brand world from scratch.
In too many orgs, “b...
Stop being so positive.
Hi, happy autumn equinox, back-to-school, Libra season, and so on! As a September baby (who also has a September baby), I love this time of year. I’m writing from The Hidden Cafe in Berkeley today—a pretty adorable, secret-feeling spot to c...
I Love Pretend Brands
in partnership
A little love note this week: huge congrats to the Passionfroot team on their Series A—I am so happy for them!! 🍊
I’ve been a creator on the platform for a while now (in my ~b2b influencer era~), which means...
That Time I Designed (and Sold) an Ecommerce Brand
If it’s been a quiet summer so far for this newsletter, I can at least tell you I’ve been writing a lot in other ways.
Six weeks ago, I started The Artist’s Way. It’s a book that’s been around forever; a 12-week “program,” so to speak, wi...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Tech can build anything except a brand. That's where I get to work. ✎ VP, Marketing & Brand @ Later, Notion, Brex, Gusto. I help marketers get buy-in and I help companies find their brand-market fit.
Writer, editor, mom, cheesesteak enthusiast.
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