Original Football
David SkillingBreaking down the business and culture of the beautiful game - Football (Soccer).
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 170 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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originalfootball.substack.comLatest Issues
Why FIFA Want More Teams at the World Cup
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Written by David Skilling
For football nations, qualification for the World Cup has become a multi-million-dollar event because every team that qualifies is guaranteed...
USA 1994 Was Chaos. That’s Why We Still Remember It.
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Written by David Skilling
The 1994 World Cup opened in the middle of a heatwave, with games scheduled at peak afternoon hours to accommodate European audiences, inside...
FIFA Tried To Hide Levi’s from the World Cup. Instead, It Turned The Brand Into One Of The Tournament’s First Winners
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Written by David Skilling
One of the most recognisable logos at the FIFA World Cup isn’t supposed to be there, and the strategy has me sitting back and slow clapping a...
The 2026 World Cup Is Expected To Generate $13 Billion. Where Does All That Money Come From?
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U.S Soccer
Written by David Skilling
With the 2026 FIFA World Cup getting underway today, I thought I’d take a look at the numbers. It turns out, FIFA expects the tou...
Burberry, Football and the Long Road Back to the Terraces
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Burberry
Written by David Skilling
For much of the 1990s and early 2000s, Burberry’s relationship with football culture was inseparable from the brand itself.
Its fa...
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Authors
The writers behind this newsletter.
Unpacking the culture and business of sport. Covering Football (Soccer), Formula 1, Boxing, NBA, Golf, and brands in sport.
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