Culture of Sport
David SkillingBreaking down the business and culture of sport.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 178 | Founded | 2 years ago | Last Issue | 13 days ago |
| Active | |||||
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cultureofsport.substack.comLatest Issues
Olympics: Russia Isn't Back. But the IOC Are Preparing Us for the Idea That It Will Be.
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Written by David Skilling
The International Olympic Committee (IOC) has reinstated the Russian Olympic Committee after almost three years of suspension.
Official...
What Michelob ULTRA's World Cup Trophy Says About Modern Sponsorship
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Michelob ULTRA - Superior Player of the Match trophy
Written by David Skilling
If you’ve watched the FIFA World Cup over the past few weeks, you’ve probably noti...
David Beckham Is Everywhere at the World Cup. That's the Point.
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Written by David Skilling
David Beckham’s playing career ended more than a decade ago, yet he remains one of the most visible faces of the 2026 World Cup.
When y...
LeBron James' Next Team Will Inherit an Entire Economy.
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Written by David Skilling
The debate around LeBron James has immediately become about championships, legacy and which roster gives him the best chance of winning...
How the World Cup Went From Idealistic to the Biggest Sports Marketing Platform
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Written by David Skilling
The World Cup wasn’t created to attract sponsors. When Jules Rimet pushed for a standalone world championship in the 1920s, football was...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Culture of Sport.
| Subscribers | Engagement | 79 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Unpacking the culture and business of sport. Covering Football (Soccer), Formula 1, Boxing, NBA, Golf, and brands in sport.
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