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Culture of Sport

David Skilling
Tens of paid subscribers

Independent stories and analysis exploring sport, culture, business and marketing.

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Substack
PricingFreemiumPublishesDaily
Issues207Founded3 years agoLast Issue5 days ago
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Latest Issues

Why Formula 1 Makes So Much Sense for Revolut

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Copyright: Audi Revolut F1® Team

Written by David Skilling - Instagram

The Audi Revolut F1 Team arrived in Singapore this week with a special R26 livery incorpor...

5 days ago
11

The NFL Went to Brazil and the Maracanã Made It Its Own

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Written by David Skilling

Tyler Loop had no time left to win an NFL game inside one of football’s most famous stadiums. The Baltimore Ravens kicker stood 56 yards...

13 days ago
21

On Signed Mbappé, One of Nike’s Biggest Athletes. Then He Went Back to Nike

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Written by David Skilling

Two days after Kylian Mbappé was unveiled as the face of On’s move into football, he played for Real Madrid wearing Nike Mercurials with...

18 days ago
12

Nike Was Already Looking at Formula 1. Then Alexandre Arnault Joined the Board.

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Written by David Skilling

Nike appointed Alexandre Arnault to its board last week, adding one of luxury’s most interesting operators at a time when the company is...

20 days ago
17

LOUIS VUITTON TROPHY TRUNKS: HOW THE BRAND OWNS SPORT’S VICTORY MOMENTS

Louis Vuitton uses bespoke trophy trunks across Formula 1, football, tennis and other sports to own a small but highly emotional victory ritual.

Louis Vuitton’s trophy trunk sponsorships are often visible for only a few seconds. A trophy a...

21 days ago
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  • David Skilling

    Unpacking the culture and business of sport. Covering Football (Soccer), Formula 1, Boxing, NBA, Golf, and brands in sport.

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