Culture of Sport
David SkillingBreaking down the business and culture of sport.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 173 | Founded | 2 years ago | Last Issue | 11 days ago |
| Active | |||||
Read this Newsletter
cultureofsport.substack.comLatest Issues
Why E1 Is One of Sport's Most Interesting New Ventures
Contact here for Advertising & Partnerships // Support the newsletter here.
E1 Series Dubrovnik GP
Written by David Skilling
After attending E1 Dubrovnik as a guest of the championship, I left thinking about how sports properties today h...
FIFA Tried To Hide Levi’s from the World Cup. Instead, It Turned The Brand Into One Of The Tournament’s First Winners
Contact here for Advertising & Partnerships // Support the newsletter here.
Written by David Skilling
One of the most recognisable logos at the FIFA World Cup isn’t supposed to be there, and the strategy has me sitting back and slow clapp...
Sports teams are no longer just competitive organisations.
They now have to function as media brands, cultural symbols, entertainment properties and global communities.
Welcome to another premium edition of Culture of Sport, where I break down the overarching themes, strategies, and concepts of mo...
adidas Originals and Willy Chavarria's Mexico Collection Goes Deeper Than a Simple World Cup Activation
adidas and Willy Chavarria - Comienza Con El Sueño
Written by David Skilling
The World Cup has officially kicked off, and Mexico put on quite a show. Part of that show featured the latest adidas Originals collection with Willy Chavarria....
How Coca-Cola Is Approaching the FIFA World Cup From Multiple Angles
Contact here for Advertising & Partnerships // Support the newsletter here.
Coca-Cola x adidas
Written by David Skilling
Coca-Cola has been sponsoring the World Cup for almost fifty years, and some of its current activations for the 2026...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Culture of Sport.
| Subscribers | Engagement | 79 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #3 |
Authors
The writers behind this newsletter.
Unpacking the culture and business of sport. Covering Football (Soccer), Formula 1, Boxing, NBA, Golf, and brands in sport.
Frequently Asked Questions
How can I access the email archive for Culture of Sport?
You can find recent issues that have been published by Culture of Sport on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Culture of Sport have?
To see how many people subscribe to Culture of Sport, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Culture of Sport?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Culture of Sport as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Culture of Sport?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Culture of Sport using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Culture of Sport?
Scroll up to where it says Related Newsletters to see other publications like Culture of Sport. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Culture of Sport?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.