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Culture of Sport

David Skilling

Breaking down the business and culture of sport.

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Substack
PricingFreemiumPublishesTwice weekly
Issues160Founded2 years agoLast Issue7 days ago
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Latest Issues

Why Will Anderson Jr. Became KANE’s First NFL Athlete, and What It Says About Where Sports Marketing Is Moving

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Image: KANE

Written by David Skilling

Will Anderson Jr., wearing KANE, might not generate the same global reaction as a new signature shoe deal or a tunnel-fashi...

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Inside Audi Revolut’s Miami Grand Prix Weekend and Formula 1’s New Partnership Standard

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Copyright: Audi Revolut F1® Team

Written by David Skilling

At the Miami Grand Prix, it became clear very quickly that modern Formula 1 partnerships are built to...

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The Hard Rock Beach Club Shows Race Week Is Not Just About Racing

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Hard Rock Beach Club

Written by David Skilling

F1 Miami has learned that the racing can be the main event without being the only thing people remember from the w...

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Joshua vs Fury Might Have Arrived Late, But it Still Carries the Weight of an Era

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Written by David Skilling

Anthony Joshua has signed to fight Tyson Fury.

That sentence lands with a mix of relief and frustration, because anyone who has followe...

21 days ago
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adidas Originals & CLOT Present the Mundial Collection: Football Heritage Reimagined by Edison Chen

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Written by David Skilling

adidas Originals and CLOT by Edison Chen’s latest collection is the reimagining of adidas’ archive through a global cultural lens, ancho...

a month ago
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  • David Skilling

    Unpacking the culture and business of sport. Covering Football (Soccer), Formula 1, Boxing, NBA, Golf, and brands in sport.

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