Breaking down the business and culture of sport.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 188 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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cultureofsport.substack.comLatest Issues
Max Verstappen’s $110 Million Deal Has Changed Formula One’s Driver Market
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Written by David Skilling
Max Verstappen recently committed his future to Red Bull until the end of 2030, with reports suggesting the four-time Formula One world...
H-E-B’s Dallas Cowboys Sponsorship, Kalshi’s MLB Deals and Nike’s NFL Rivalries Strategy
This week in sports marketing: retail expansion, prediction markets, female audiences, athlete media and Formula 1 brand safety.
Welcome to another premium edition of Culture of Sport, our analysis of the ideas, strategies and industry shi...
Good Good’s Callaway Advert Exposed the Problem With Brand-Value Apologies
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Written by David Skilling
Last week, Good Good Golf published a promotional video in which co-founder Garrett Clark runs at Alexis Miestowski, shoves her to the g...
Inside Jaguar TCS Racing: Why Formula E Matters Beyond the Track
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Image: Jaguar TCS Racing
Written by David Skilling
Jaguar TCS Racing ended the Formula E season by celebrating a Teams’ World Championship, which was a pretty go...
The Bills Spent $2.1 Billion on a Stadium. Everyone Is Talking About the Bad Seats.
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Image: WHEC
Written by David Skilling
More than 51,000 Buffalo Bills fans walked into the new Highmark Stadium on Saturday night for their first experience in th...
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Unpacking the culture and business of sport. Covering Football (Soccer), Formula 1, Boxing, NBA, Golf, and brands in sport.
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