Culture of Sport
David SkillingBreaking down the business and culture of sport.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 183 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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cultureofsport.substack.comLatest Issues
LIV Golf Has Spent Four Years Disrupting Golf. Now It Has to Build a Business.
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Written by David Skilling
If you follow golf, you’ll be very aware that LIV Golf came onto the scene and shook up the game; more recently, however, it’s come unde...
Under Armour and the World Cup: The Winning Goal Wasn't Planned. Everything Before It Was.
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Image: Reuters
Written by David Skilling
Every four years, brands spend enormous amounts of money trying to associate themselves with the World Cup. They build c...
LeBron James Chose Philadelphia, and the NBA Bent to His Timeline
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Written by David Skilling
At 41 years old, entering his 24th NBA season and having seriously considered retirement, LeBron has chosen Philadelphia for what he say...
NBA: Billionaires Are Fighting to Buy a Franchise
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The Las Vegas Diamond Arena - proposed as a potential site for NBA expansion.
Written by David Skilling
Las Vegas has spent two decades auditioning for an NBA fr...
adidas' Biggest FIFA World Cup Test Was a Huge Success
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TRIONDA Final at New York / New Jersey Stadium ahead of the Final
Written by David Skilling
The 2026 World Cup ended with Spain beating Argentina in a final cont...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Culture of Sport.
| Subscribers | Engagement | 79 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Unpacking the culture and business of sport. Covering Football (Soccer), Formula 1, Boxing, NBA, Golf, and brands in sport.
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