Culture of Sport
David SkillingBreaking down the business and culture of sport.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 168 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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cultureofsport.substack.comLatest Issues
Why FIFA and TikTok Are Betting on Football Creators Like Lirian Santos. Full Q&A.
A full Q&A with Lirian follows below this article. Enjoy!
Lirian Santos by Richard Allen
The 2026 FIFA World Cup will likely be the first men’s tournament in which many younger fans experience large parts of it through creators bef...
Introducing Sports Marketing. A New Premium Section Inside Culture of Sport
Sports business coverage has never been more abundant. There are newsletters, podcasts, dedicated verticals inside major outlets, and entire media companies built around the commercial side of sport. The deals get reported, the numbers get...
Sports Fan Marketing: Why Brands That Only Chase Reach Will Lose
The brand that treats sports fans as consumers to be reached will always lose to the brand that treats them as a community to be earned.
The language of sports sponsorship has always borrowed from media planning. Reach. Impressions. Freque...
Gucci’s Alpine F1 Deal Could Give Its Slump a Very Public Reset
Contact here for Advertising & Partnerships // Support the newsletter here.
Alpine F1 x Gucci Racing
Written by David Skilling
It was announced this week that Gucci will become Alpine’s Formula 1 title partner from the 2027 season, and f...
Premier League Prize Money: What The Final Table Means for Clubs.
Contact here for Advertising & Partnerships // Support the newsletter here.
Imge: Premier League
Written by David Skilling
Arsenal lifted the Premier League trophy after 38 games, and nearly £200 million followed.
That’s the reality of...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Culture of Sport.
| Subscribers | Engagement | 79 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Unpacking the culture and business of sport. Covering Football (Soccer), Formula 1, Boxing, NBA, Golf, and brands in sport.
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