Outside Perspective
Matthew Knight, Nicola J DaviesThe place for independent strategists.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 82 | Founded | a year ago | Last Issue | 11 days ago |
| Active | |||||
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outsideperspectivecommunity.substac...Latest Issues
Outside Perspective Y26W26 - Cannes you believe it?
Cannes you believe it?
This week, London was felt empty. A combination of people hiding in shady corners or hidden in AC coffee shops, and seemingly half the marketing community in Cannes.
As seen on LinkedIn. Probably fake, but funny a...
Outside Perspective Y26W25 - Mind the gap.
Mind the gap.
I was chatting to a CSO at a well-known creative business this week, we were discussing what shape they thought the future of a strategy team might look like. (In fact, if you’re a strategy leader, and keen to feed your ins...
Outside Perspective Y26W24 - It's not all about me.
It’s not all about me.
I left the house this week, and interacted with REAL PEOPLE.
A walk with big fish at the Salmon Crew , along London’s south bank, discussing community, positioning, health, and mostly trying to stay dry under a ti...
Outside Perspective Y26W23 - Distribution.
“Distribution”
I’m old. Old enough to have been through four “industrial revolutions”.
Desktop publishing in the 90s.
Web in the 00s.
Mobile in the 10s.
AI in the 20s.
Every single time it supposedly “democratised” the underlying sk...
Outside Perspective Y26W22 - The Freelance Fried Egg.
“The Freelance Fried Egg.”
Not just because it’s been so hot this past week, but I've been using this phrase more and more recently, the idea that many of us went freelance to focus on the craft of our work, our core skill, being a strat...
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Chief Freelance Officer at The Independency Co. (Leapers, Outside Perspective, Freelancing.Support)
IN SITU is a platform dedicated to the intersection between culture, brand strategy and music. Sometimes the focus will be on one strand more than another, but always sitting in that sweet spot.
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