Outside Perspective
Matthew Knight, Nicola J DaviesThe place for independent strategists.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 79 | Founded | a year ago | Last Issue | 11 days ago |
| Active | |||||
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Outside Perspective Y26W23 - Distribution.
“Distribution”
I’m old. Old enough to have been through four “industrial revolutions”.
Desktop publishing in the 90s.
Web in the 00s.
Mobile in the 10s.
AI in the 20s.
Every single time it supposedly “democratised” the underlying sk...
Outside Perspective Y26W22 - The Freelance Fried Egg.
“The Freelance Fried Egg.”
Not just because it’s been so hot this past week, but I've been using this phrase more and more recently, the idea that many of us went freelance to focus on the craft of our work, our core skill, being a strat...
Outside Perspective Y26W21 - All onboard...
All onboard…
I’ve had a happy congruence of thinking this month - two pieces of work around what a good onboarding looks like. One for a client I’m working with, one for a broader project about how freelancers and businesses collaborate...
Outside Perspective Y26W20 - Three Forces.
Three forces.
It’s Mental Health Awareness Week, and as you might know, much of my work focuses on the mental health of freelancers and the self-employed.
Outside Perspective is a reader-supported publication. To receive new posts and s...
Outside Perspective Y26W19 - Random.
Random.
I got called out this week.
Matthew and Caroline from LOOK UP hosted a BRILLIANT session on finding and telling your own story, in our monthly huddle (if you missed it, recording is in the slack).
Without spoilers, their sessio...
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The writers behind this newsletter.
Chief Freelance Officer at The Independency Co. (Leapers, Outside Perspective, Freelancing.Support)
IN SITU is a platform dedicated to the intersection between culture, brand strategy and music. Sometimes the focus will be on one strand more than another, but always sitting in that sweet spot.
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