Manson Chen's Newsletter
Manson ChenGet practical insights about emergent AI, growth marketing, and a behind-the-scenes look at bootstrapping a b2b SaaS for video ads | prev. growth @ Calm/Cash App
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 86 | Founded | 3 years ago | Last Issue | 6 months ago |
| Active | |||||
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mansonchen.substack.comLatest Issues
this is the only way to scale meta ads past $3M/mo (profitably.)
A few weeks ago, I attended a debate on whether or not high creative volume is necessary to scale on Meta.
In this video, I’ll share what I think is the most relevant 4-5 minutes out of the hour-long debate and my own experiences on the t...
How to get Meta Andromeda to behave (willingly)
91.32% of Meta advertisers don’t understand that Facebook announced Andromeda last December, 11 months ago.
Facebook Engineering post: https://engineering.fb.com/2024/12/02/production-engineering/meta-andromeda-advantage-automation-next-ge...
How to Build A Creative Flywheel for Your Facebook Ads
Hey it’s Manson -
Ads are fatiguing faster, forcing apps to test thousands of ads each month to maintain equilibrium.
Scaling on Meta requires increasing creative diversity and throughput.
In today’s video, I show you how to build a cr...
How to set up your video ad tests on Meta
If you're creating 400 video ads every month on Meta but your creative win-rate is only 1%, that's a massive 🔴.
That tells me that you:
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Don't have a working feedback loop.
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Are not structuring video ads strategically.
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A...
How to Scale Meta Ads Beyond $10K/Day Without Creative Fatigue
Let me guess. You stumbled upon a winning ad on Meta by throwing everything at the wall to see what sticks.
You then had an MDMA-like experience of the sheer power of the Andromeda algorithm for finding you customers. You picture a nice b...
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I help health and wellness brands get results with their ads.
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