Ads by Alvin
Alvin DingI run an ads agency and I'm slowly handing pieces of it to AI. I write about what actually transfers... and what doesn't.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 97 | Founded | 4 years ago | Last Issue | 8 days ago |
| Active | |||||
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alvinding.substack.comLatest Issues
The one number cutting spend couldn’t move
We run paid media for a DTC food brand. Around July 19 their numbers started sagging… revenue down, spend drifting down with it, nothing obviously broken. Sessions looked massively down in Shopify. ROAS and conversions looked massively down...
We stopped calling ourselves an agency
I’ve never loved the word agency. It kind of always felt like a box I was checking that described someone else. Agencies have a bad rep, and a lot of it is earned… senior talent shows up to win the pitch, then the account gets handed to a j...
I gave our AI its own Slack account
For most of this year the most interesting work at our agency happened in a window only I could see. I’d be in Claude Code, something would surface… a campaign quietly starving, a setting nobody remembered choosing… and I’d screenshot it an...
AI is eroding my brain
Four agents running at once, most days now.
You nudge one and it takes ten minutes to come back. You’re not going to sit there for ten minutes, so you start a second one. Then a third. By the fourth I can’t remember what I asked the first...
An employee quit. I gave her job to AI.
My account manager quit in June. I didn’t try to backfill.
That sounds like a decision. It wasn’t really one. I was already building an AI account manager at the time, in parallel, to augment me and the team… basically a harness assistant...
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| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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The writers behind this newsletter.
Growth Marketing • Mindfulness • Ex-Airbnb, Upwork
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