Ads by Alvin
Alvin DingSteal Real Growth Tactics from a Performance Marketer. I break down ads, funnels, and growth wins in <5 minutes a week. Join 860+ founders and marketers who actually implement this stuff.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 78 | Founded | 4 years ago | Last Issue | 4 months ago |
| Active | |||||
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alvinding.substack.comLatest Issues
Why I Went Dark (And What I Built)
I haven’t posted in 7 months.
Silence usually means one of two things: death, or deep building.
For me, it was the latter. But it started with the former.
Last year, I looked at the state of AI in marketing and I was excited. There was...
When a brand wants all features in one ad (and why this is a disaster)
Ever been in that meeting where the client's like "Let's just put ALL our features in this one ad!" and your soul just... leaves your body?
The meme that inspired this post shows a frankenstein car, made of 3 different cars. A perfect meta...
Are creative briefs a waste of time, or a glimpse into your culture?
Everyone says creative briefs are essential. The foundation of any successful campaign. The north star that guides every creative decision.
But let's get real for a second.
How many times have you seen a campaign launch where the brief wa...
Marketing is the hard part: Why most founders struggle with selling, not building
I've been thinking a lot about what separates successful companies from those that fade away. And time after time, I keep coming back to one fundamental truth that was highlighted in a discussion among founders this week.
Building a produc...
Are side projects distractions or hidden opportunities?
In the world of startups and marketing, there's a persistent narrative about focus. You hear it everywhere: "Pick one thing and do it well." "Narrow your niche." "Stick to your lane."
But what if this conventional wisdom is actually holdin...
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Authors
The writers behind this newsletter.
Growth Marketing • Mindfulness • Ex-Airbnb, Upwork
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