Performonks
Rashi GoelHigh-leverage practitioner insights on converting products to brands and growing consumer businesses in India
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 144 | Subscribers | Read | performonks.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Why the Red Queen Effect in India is complex
No strategy can survive systems that are Strategy Blind™. Legacy FMCG sees a market of the past. D2C sees the cap table. That’s why the industry’s most expensive product is an 80-slide deck that only mimics strategy.
Why there is a legit role for both legacy FMCG and D2C in India
No strategy can survive systems that are Strategy Blind™ - legacy FMCG sees a market of the past, D2C sees the cap table. That’s why the industry’s most expensive product is an 80-slide deck that only mimics strategy.
The small bets trap
No strategy can survive a system that’s Strategy Blind™. Legacy FMCG systems see a market of the past. D2C systems see the cap table. That’s why the industry’s most expensive product is an 80-slide deck that only mimics strategy.
Meaning is the atomic unit of strategy
The industry's most expensive product is an 80-slide deck that’s strategy blind™. I write for consumer business leaders who are ready to fix the thinking, not just the decks.
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Authors
The writers behind this newsletter.
Award-winning marketer and ex-marketing leader at Amazon, Nestle, Unilever, PepsiCo, Coca Cola and L'Oreal. On a mission to help marketers transcend confusion in marketing and career decisions through frameworks they don't teach in B-schools.
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