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Make better decisions amidst rapid technological change. I write about agency, disciplined action, and values led leadership so ambitious professionals stay steady, commercially relevant, and in control as AI accelerates and reshapes the future of work.

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Issues22Founded5 months agoLast Issue8 days ago
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Artwork for The Stoic Futurist

Latest Issues

The Numbers Were Right. The Decision Was Wrong.

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The numbers are clear.

Revenue is down.
Costs need to fall.
Several roles will need to disappear if the organisation is going to remain financially sustainable.

Nobody in the room disputes this.

The dashboard isn’t wro...

8 days ago
25
20

You Are Your Own Moat

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Early in my career, I thought librarians were in the information business.

That made sense at the time.

Finding information was often difficult. Accessing specialised research required navigating databases most people had n...

15 days ago
19
5

Your Calendar Is Not a Strategy

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The most dangerous yes is usually a good one

A highly competent director gets invited onto three cross-functional steering committees.

They are asked to mentor two other departments.

Someone wants them on an innovation...

22 days ago
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14

Required Friction in B2B Sales - a conversation with David Roy & Peter Ashby Smith

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a month ago
14
6

The Future Should Not Surprise You

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Modern culture has an unusual relationship with the future.

We spend enormous amounts of time worrying about it.

And surprisingly little time preparing for it.

We consume predictions. We debate trends. We imagine success....

a month ago
18
6

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  • Peter Ashby Smith

    Stoic Futurist. I study how ancient ideas on agency, discipline, and character hold up under modern pressures like AI, accelerating work, and fragile institutions. I write for leaders, professionals, and founders seeking judgement in uncertain times.

  • David Roy

    Defaulted into head of sales? I help B2B founders turn sales chaos into repeatable revenue. Applying my 15 yrs of sales experience, I built rev to over $100M. Subscribe for FREE and get your free Revenue Flywheel Assessment.

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