Pipeline & Perspective
Nicole Gates, Axel SukiantoReal talk on growing teams, pipeline, and strategic POV.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 41 | Founded | a year ago | Last Issue | 18 days ago |
| Active | |||||
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pipelineandperspective.substack.comLatest Issues
[Guest Perspective] B2B Marketing Needs a Villain
When I started Pipeline & Perspective, I had one rule: make it real.
That meant my honest take, not a polished one. But it also meant this couldn’t just be my voice forever, because my way of thinking about marketing isn’t the only way wor...
How to Future-Proof Your Career in the AI Era
Every time I open LinkedIn lately, I see a new marketing role with the word “engineer” slapped onto it.
And if you’re a marketer, it can feel pretty overwhelming.
Suddenly everyone is talking about AI workflows, automation, prompt...
The Best Growth Marketers Aren't Doing What You Hired Them For
When colleagues from other departments ask me what I’m working on, I get a lot of confused looks.
“I’m putting together the marketing copy for our latest product launch.”
Isn’t that product marketing?
“I’m building out our new influencer...
How to Communicate Like a Boss
There’s a reason some people get promoted faster than others and it’s rarely about who works the hardest.
It’s about who communicates like a leader.
I’ve been on both sides of the promotion conversation. As someone who climbed from Direct...
The Best Marketing Strategies Won't Show Up in Your Dashboard
I’m gonna age myself, but I’ve been in demand gen since before it was called demand gen. Back before Chris Walker gave it a name.
I was there when attribution and data-driven marketing became something you could actually do — when marketi...
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Subscribers, engagement, traffic and sponsorship for Pipeline & Perspective.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Real talk on leading marketing teams, climbing the ranks, and staying human while doing it.
Axel is a B2B SaaS marketer based in Australia. A growth marketer, he is passionate about driving growth through marketing pipeline. He is currently the VP Marketing at Truescope and he founded Generate, a leading B2B marketing community in ANZ.
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