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PLG Stack

Zeynep Avan

Welcome to PLG Stack where we try to uncover everything we need for SaaS growth, sales and marketing.

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Substack
PricingOnly free issuesPublishesWeekly
Issues12Founded3 years agoLast Issuea year ago
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Latest Issues

SaaS-n-Sights: lead gen, lead scoring and AI with Sypher

I’ve been thinking about sharing experiences from SaaS professionals for a while, and today I’m making a start with Paul Echaiz Guevara, Founder & COO of Sypher.

Paul Echaiz Guevara, Founder & COO of Sypher.

We had a great chat about in...

a year ago
1

Missed opportunity in inbound prospecting

Hey friends, summer may be over —but we’re still enjoying 30°C weather here in Antalya :)

As the season changes, I thought it would be the perfect time to re-launch PLG Stack with a brand new spirit.

This first post after a long pause may...

2 years ago
1

Predictive lead scoring ⊂ product-led sales ⊂ product-led growth

Hello people 👋 After a short break, we finally find the time and inspiration to share what we’ve been working on for some time.

Ever since product-led growth came into our lives with Slack, Zoom, and Dropbox, the PLG hype has been growing...

3 years ago
2

PLG is not a waiting game

How’s it going, people? 🤟 We thought it would be worth taking a few minutes to talk about something that's been on our minds lately - the notion of product-led growth (PLG).

For more…

A good UI and an intuitive onboarding experience are...

3 years ago
1

2023 research report on how SaaS companies identify potential customers

Hello folks! We are excited to show you the research report we’ve been working on for the past few months to understand how companies know if a new user is a potential customer.

We’ve run a survey at UserMotion and reached out to a range o...

3 years ago
1

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  • Zeynep Avan

    SaaS growth, sales and marketing—team member of Kovan Studio where we build SaaS products.

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