The Product Marketing Drop
Richard KingInsight you can steal before your next meeting. By Richard King.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 188 | Founded | 6 years ago | Last Issue | 6 days ago |
| Active | |||||
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productmarketingalliance.substack.c...Latest Issues
Your messaging isn’t finished until it’s survived a deal
You ran the messaging project properly. Interviewed customers. Aligned the stakeholders. Survived three rounds of feedback from product, sales, and the CEO. Got the sign-off.
The messaging is approved. And approved feels like finished.
It...
People-led marketing: what’s actually happening
I want to be straight with you.
If you’re at a typical mid-market SaaS company, your CEO probably has a few thousand LinkedIn followers and posts twice a year. Your VP Sales thinks LinkedIn is for outreach. Your engineers don’t post...
Five AI Tells in Product Marketing Writing
Yes - I just spent seven editions teaching you how to use Claude for product marketing.
And now I’m writing about how to make sure your output doesn’t sound like Claude wrote it. The irony isn’t lost on me.
Everyone is using AI to write...
The Claude Product Marketing Decision Framework
In Part 1, I drew the map.
Chat, Cowork, Code, Design, Skills, Connectors - multiple distinct layers, each doing something different, all sharing the same foundation. Then we spent six editions going deep on each one.
You have the depth...
Claude Design for Product Marketing
Claude Design launched last week. So, I’ve had to squeeze in another edition to this series. 😉
It’s a new product from Anthropic, separate from everything else in the Claude ecosystem - and it changes what PMMs can produce without a desig...
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Authors
The writers behind this newsletter.
Founder & CEO, Product marketing Alliance
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