The Product Marketing Drop
Richard KingInsight you can steal before your next meeting. By Richard King.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 191 | Founded | 6 years ago | Last Issue | 3 days ago |
| Active | |||||
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productmarketingalliance.substack.c...Latest Issues
Can AI describe what your Product does?
Product marketers have always tailored the message. It’s what we do, right?
You write one version for the website, a punchier one for the ad, a more technical one for the docs, and something bigger and bolder for the CEO’s keynote.
Meet...
Stop launching everything
It’s Monday. The launch shipped Friday. You open Slack expecting the buzz - sales reactions, customer questions, maybe a stray “nice work” from the CEO.
Three messages. All internal. All people who already knew.
You open the email metrics...
How to push back on AI slop without being the a**hole
You know the moment. A teammate Slacks you a doc. “Can you review when you get a chance?” You open it.
Two paragraphs in, you can tell - nobody wrote this. AI did.
And the person who sent it hasn’t read it. They generated it, skimmed it...
Your messaging isn’t finished until it’s survived a deal
You ran the messaging project properly. Interviewed customers. Aligned the stakeholders. Survived three rounds of feedback from product, sales, and the CEO. Got the sign-off.
The messaging is approved. And approved feels like finished.
It...
People-led marketing: what’s actually happening
I want to be straight with you.
If you’re at a typical mid-market SaaS company, your CEO probably has a few thousand LinkedIn followers and posts twice a year. Your VP Sales thinks LinkedIn is for outreach. Your engineers don’t post...
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The writers behind this newsletter.
Founder & CEO, Product marketing Alliance
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