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Weekly Go-to-Market examples, best practices, hot tips and tools. Free in your Inbox every Friday. Wanna dive in and build a winning GTM strategy?

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Substack
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Latest Issues

How to Build a Pitch-Perfect GTM Slide That Wins Investors

This newsletter is supported by Swan AI.

For over a year, I’ve followed Swan’s mission to build the first autonomous business - $10M ARR per employee with AI agents. In year one, 3 founders landed 200+ customers across 5 continents and $1....

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Craft Irresistible Outbound Campaigns Using Claude Code

This newsletter is sponsored by 1mind.

Buyers tell AI things they’d never tell a salesperson. “Send me more information” usually means “goodbye now” - and AI reads it correctly, while most sellers keep chasing a prospect who already checke...

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You're Probably Scaling at the Wrong Time and Speed

This newsletter is supported by Attio, the AI CRM.

Attio just shipped the biggest update in 2026: completely new Workflows that don’t just automate your work. They do it. Workflows became AI agents.

For years, CRMs reminded you to do the...

19 days ago
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4 GTM Frameworks That Take You From Overwhelm to Focused Execution

This newsletter is sponsored by Miro - where my frameworks actually come to life.

I’ve been a Miro power user since 2020 - workshops, planning, prototyping, inventing new models, you name it, I’ve got a board for it. This week, I ran my G...

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How to Rank #1 in ChatGPT: Your Guide to AEO

This post is sponsored by Ahrefs - a leading SEO & marketing intelligence platform that helps you accelerate the growth of organic traffic to your website.

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Authors

The writers behind this newsletter.

  • Maja Voje

    Maja Voje helps companies build and execute winning go-to-market strategies. She is a best-selling author of Go-To-Market Strategist. In her 15 years of experience, she advised Google, Bayer, Heineken, and helped startups scale to millions in ARR.

  • Aatir Abdul Rauf

    Aatir is the VP of Marketing at vFairs, leading a global team of marketers to drive demand and revenue. He regularly writes about product marketing and management tips on LinkedIn and is the author of the "Behind Product Lines" newsletter.

  • George Chasiotis

    George Chasiotis is the Founder of Minuttia, a 7-figure B2B SaaS growth agency, and writes GrowthWaves, a B2B growth newsletter. He helps companies and people grow via products, services, and content.

  • Revenue AI + ABM Insights

    Hi, I am Katya, an Account-based marketing and AI advocate, and Agency founder (www.youstellar.com). Writing about AI Use Cases in B2B Marketing & Sales, and ABM.

  • Anze Voje

    GTM Strategist

  • Casey Hill

    CMO at DoWhatWorks. We start with a technology that crawls the web and identifies any page variants. Then it analyzes what is being tested and flags those elements. Finally, our team of researchers monitor and declare winners.

  • Benjamin Gibert

    Exploring creative urges and building with AI as a B2B SaaS marketing leader. I write weekly AI news with a dash of humor and a pinch of reality check (The Slopagandist). I also share deep dive walkthroughs of GTM systems I'm building (Dirty Hands).

  • Karl Rafidimanana

    GTM Engineer building AI-native systems that scale how companies think, not just how they operate. Focused on signals, coordination, and turning data into decisions.

  • Nico Druelle

    Startup advisor and GTM systems builder. I help B2B founders design how their revenue engine thinks, not just how it executes. AI-obsessed. Founder of The Revenue Architects.

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