GTM Strategist
Maja Voje, Kei Watanabe, Aatir Abdul Rauf, Matteo Tittarelli, Kazuki Nakayashiki, Revenue AI + ABM Insights, Casey HillWeekly Go-to-Market examples, best practices, hot tips and tools. Free in your Inbox every Friday. Wanna dive in and build a winning GTM strategy?
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 117 | Subscribers | Read | knowledge.gtmstrategist.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The GTM Guide to AI Context Engineering
This post is supported by Schematic — monetization infrastructure for product & engineering teams.
Why Events Are One of the Most Effective GTM Channels in 2026
This post is sponsored by vFairs.
How to Optimize B2B Websites in 2026: 3 Winning Patterns
This newsletter is kindly supported by Attio \- the AI-native CRM built for modern GTM teams. If you’ve ever battled a rigid legacy CRM, Attio fixes that with clean data, real-time visibility, and workflows that actually speed you up.
The 2026 State of AI for GTM: What’s Actually Working (And What’s Just Noise)
This newsletter is sponsored by AI-Led Growth.
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Authors
The writers behind this newsletter.
Maja Voje helps companies build and execute winning go-to-market strategies. She is a best-selling author of Go-To-Market Strategist. In her 15 years of experience, she advised Google, Bayer, Heineken, and helped startups scale to millions in ARR.
Co-founder of Glasp.co
Aatir is the VP of Marketing at vFairs, leading a global team of marketers to drive demand and revenue. He regularly writes about product marketing and management tips on LinkedIn and is the author of the "Behind Product Lines" newsletter.
Positioning, websites, launches & content for Series A+ B2B SaaS | Duolingo streak keeper \ud83c\uddef\ud83c\uddf5
Building Glasp, converting your web/book highlights into useful AI clone. Creator of YouTube Summary with ChatGPT & Claude (~2M users)
Hi, I am Katya, an Account-based marketing and AI advocate, and Agency founder (www.youstellar.com). Writing about AI Use Cases in B2B Marketing & Sales, and ABM.
CMO at DoWhatWorks. We start with a technology that crawls the web and identifies any page variants. Then it analyzes what is being tested and flags those elements. Finally, our team of researchers monitor and declare winners.
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