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GTM Strategist

Maja Voje, Aatir Abdul Rauf, Matteo Tittarelli, Revenue AI + ABM Insights, Casey Hill, Karl Rafidimanana, Nico Druelle

Weekly Go-to-Market examples, best practices, hot tips and tools. Free in your Inbox every Friday. Wanna dive in and build a winning GTM strategy?

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Substack
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Authors

The writers behind this newsletter.

  • Maja Voje

    Maja Voje helps companies build and execute winning go-to-market strategies. She is a best-selling author of Go-To-Market Strategist. In her 15 years of experience, she advised Google, Bayer, Heineken, and helped startups scale to millions in ARR.

  • Aatir Abdul Rauf

    Aatir is the VP of Marketing at vFairs, leading a global team of marketers to drive demand and revenue. He regularly writes about product marketing and management tips on LinkedIn and is the author of the "Behind Product Lines" newsletter.

  • Matteo Tittarelli

    Positioning, websites, launches & content for Series A+ B2B SaaS | Duolingo streak keeper \ud83c\uddef\ud83c\uddf5

  • Revenue AI + ABM Insights

    Hi, I am Katya, an Account-based marketing and AI advocate, and Agency founder (www.youstellar.com). Writing about AI Use Cases in B2B Marketing & Sales, and ABM.

  • Casey Hill

    CMO at DoWhatWorks. We start with a technology that crawls the web and identifies any page variants. Then it analyzes what is being tested and flags those elements. Finally, our team of researchers monitor and declare winners.

  • Karl Rafidimanana

    GTM Engineer building AI-native systems that scale how companies think, not just how they operate. Focused on signals, coordination, and turning data into decisions.

  • Nico Druelle

    Startup advisor and GTM systems builder. I help B2B founders design how their revenue engine thinks, not just how it executes. AI-obsessed. Founder of The Revenue Architects.

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