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Weekly Go-to-Market examples, best practices, hot tips and tools. Free in your Inbox every Friday. Wanna dive in and build a winning GTM strategy?

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Substack
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Latest Issues

From Zero to +80K: The 7 Growth Levers Behind My Content Engine

This newsletter is sponsored by Miro.

Miro’s MCP server connects your boards to the AI tools you already use: Claude, Cursor, Lovable, Replit, ChatGPT, and more. This turns your collaborative workspace into a live context that AI agents ca...

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3 Big Ideas for the AI-First GTM Era

This newsletter is supported by Attio, the AI CRM.

I helped build something every founder should have in their toolkit.

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Content Engineering: How to Build Your Content System in Claude Code

This newsletter is sponsored by Miro.

I’ve helped 10,000+ companies build their GTM plan. I know exactly where they get stuck. Every time, it’s the same three things:

  • Too many GTM ideas, no way to cut through them

  • Everything feel...

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Is the Claude Hype Real? We Asked 200 GTM Operators.

This newsletter is kindly supported by Attio - the AI-native CRM built for modern GTM teams. If you’ve ever battled a rigid legacy CRM, Attio fixes that with clean data, real-time visibility, and workflows that actually speed you up.

Toda...

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AEO: How to Make AI Recommend Your Product

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Authors

The writers behind this newsletter.

  • Maja Voje

    Maja Voje helps companies build and execute winning go-to-market strategies. She is a best-selling author of Go-To-Market Strategist. In her 15 years of experience, she advised Google, Bayer, Heineken, and helped startups scale to millions in ARR.

  • Nico Druelle

    Startup advisor and GTM systems builder. I help B2B founders design how their revenue engine thinks, not just how it executes. AI-obsessed. Founder of The Revenue Architects.

  • Aatir Abdul Rauf

    Aatir is the VP of Marketing at vFairs, leading a global team of marketers to drive demand and revenue. He regularly writes about product marketing and management tips on LinkedIn and is the author of the "Behind Product Lines" newsletter.

  • Benjamin Gibert

    Perpetually exploring creative urges while tinkering with AI as a B2B SaaS startup marketing leader and space opera sci-fi nut.

  • Casey Hill

    CMO at DoWhatWorks. We start with a technology that crawls the web and identifies any page variants. Then it analyzes what is being tested and flags those elements. Finally, our team of researchers monitor and declare winners.

  • Revenue AI + ABM Insights

    Hi, I am Katya, an Account-based marketing and AI advocate, and Agency founder (www.youstellar.com). Writing about AI Use Cases in B2B Marketing & Sales, and ABM.

  • Karl Rafidimanana

    GTM Engineer building AI-native systems that scale how companies think, not just how they operate. Focused on signals, coordination, and turning data into decisions.

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