Reletter
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Provoke

Ed Cotton

Recent stories to change minds

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues107Founded2 years agoLast Issue4 days ago
Active

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Artwork for Provoke

Latest Issues

Life's a Beach

I see it everywhere: the tension between getting things done and thinking.

Between deep intellectual analysis and interpretation, and not bothering because it’s too difficult, too time-consuming, not important enough to make a difference....

4 days ago
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A Polka Dot Takeover

Image by BOBY

The final stage of the Tour de France had been something of a procession up until 2025, when the Paris 2024 Olympics changed everything.

The road biking races went into Montmartre and drew massive crowds, cementing the bril...

13 days ago
3

New New Media

In 1986, a newspaper emerged in the UK, the first in that market for decades.

Called The Independent, it attempted to do something different and create a newspaper that was free of political allegiances, making up its own mind on the issu...

14 days ago
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The Power of Live

Simon Freeman started a magazine as a way of promoting his marketing business, but over time, the magazine became THE business.

The magazine is “Like The Wind”, and it covers global running culture via great articles and photography.

Ru...

18 days ago
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2

More Decks and Fewer Realized Interesting Ideas

It appears we are reaching a point where there are more takes and decks with takes than there have ever been.

However, while the volume of real estate devoted to takes has increased exponentially over the past decade, the proportion of int...

a month ago
2
1

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Authors

The writers behind this newsletter.

  • Ed Cotton

    Over 25 years of experience as an advertising CSO and strategist. Expert in the intersections between brands, consumers and culture.

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