Provoke
Ed CottonRecent stories to change minds
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 122 | Founded | 3 years ago | Last Issue | 26 hours ago |
| Active | |||||
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ecotton.substack.comLatest Issues
The Future is Non-Negotiable
I recently spent an hour in conversation with Joana Lenkova, a futurist whose experience includes working for the LEGO Group and Disney, and who recently published a book about the topic to help us all see the future more clearly.
Here ar...
How Brands Can Live in a Museworld
Meta’’s Muse growth has been astonishing, with five million downloads in 22 days.
Look in detail at what people are doing with it and you can see the array of delegation tasks that are happening.
Thanks for reading Provoke! Subscribe for...
The Country That Believed in Tomorrow
Part One began with a suspicion: that melancholy had never quite made the leap into American life. We could tolerate it in songs, paintings and novels, but not when it slowed us down. America preferred motion: move on, reinvent yourself, st...
The Country that Believed in Tomorrow
Some years ago, in the back of a yellow cab in New York, the driver told me about another driver. He had recently been found dead in his car, and in the trunk was $50,000.
I never learned his name, or how he died, or why the money was ther...
Looking Beyond Patagonia
I haven’t written much recently on The Guild of Better newsletter.
But the idea has kept bothering me, and the current moment is a useful test of whether it still has any force.
Something has gone badly AWOL from people’s work.
Too much...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Provoke.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Over 25 years of experience as an advertising CSO and strategist. Expert in the intersections between brands, consumers and culture.
Frequently Asked Questions
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