Provoke
Ed CottonRecent stories to change minds
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 117 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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ecotton.substack.comLatest Issues
New Agency Organisms
As marketing infrastructure consolidates and culture fragments, a new generation of specialist businesses is pulling the idea of the agency apart and rebuilding it in unexpected forms.
Earlier this month, PepsiCo moved its global media bus...
A Brand Worth Choosing
This is the third in a series about strategy in a world of expanding possibility.
The first was about the role of strategy in a time of infinite abundance; the second covered how corporate strategy gets internalized, and this is what happ...
From North Star to Bloodstream
We say something is “in the blood” when it has become part of someone’s nature, carried almost instinctively rather than consciously explained. Companies have that too. Their real beliefs are rarely found in the strategy deck. They reveal t...
Strategy in an Infinite World
Scarcity used to do the refusing.
You could not enter six markets because you could not afford six markets. You could not add nine products because each required a factory, a team, distribution, and years. You could not test forty ideas be...
America Needs 30 Million More Runners
Ben Dhiman winning UTMB last Saturday. Photo: Franck Oddoux
In 2024, about sixty miles into UTMB’s hundred-mile race around Mont Blanc, American Ben Dhiman got his nutrition so badly wrong that he ended up on his hands and knees in the Alp...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Provoke.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Over 25 years of experience as an advertising CSO and strategist. Expert in the intersections between brands, consumers and culture.
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