Reletter
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Provoke

Ed Cotton

Recent stories to change minds

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues92Founded2 years agoLast Issue5 days ago
Active

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Artwork for Provoke

Latest Issues

The Grabbing Hands

“The grabbing hands grab all they can
All for themselves - after all
The grabbing hands grab all they can
All for themselves - after all
It’s a competitive world.”

People are People-Depeche Mode- 1983

Thanks for reading Provoke! S...

5 days ago
1

Diplomatic Luxuries

Almost unannounced, 65 shipping crates arrived from France and took over the top floor of The Shed, Manhattan’s striking architectural venue nestled right beside the High Line vertical garden.

Each crate represented a single French luxury...

12 days ago

Gone to the Birds

We’ve been told that people are addicted to screens, completely unreachable, antisocial, and even fearful of strangers, and that everything is “cringe” if it involves any effort that could lead to failure.

However, photographing and talki...

19 days ago
3

What AI Costs?

With the frantic clambering and desperation of the AI race comes a win-at-all-costs mentality.

The literal pouring of money into the problem is indicative of the desperation.

Thanks for reading Provoke! Subscribe for free to receive new...

21 days ago
1

Incomplete Worlds

It’s interesting and concerning to know that every time you use an LLM, you are only seeing a fraction of the world. It’s like using a 50mm lens on your camera; to see the full picture, you need a fisheye.

The problem is that LLMs are so...

a month ago
4

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Authors

The writers behind this newsletter.

  • Ed Cotton

    Over 25 years of experience as an advertising CSO and strategist. Expert in the intersections between brands, consumers and culture.

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