Provoke
Ed CottonRecent stories to change minds
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 124 | Founded | 3 years ago | Last Issue | 2 days ago |
| Active | |||||
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ecotton.substack.comLatest Issues
The Meaning of the Midterms-A Resource Guide for Strategists
A midterm is the closest thing America has to a national temperature reading: tens of millions of people acting, not answering a survey. This guide collects the best sources on what the 2026 vote revealed, with a note on what each one teach...
Our Future Problem
In 1994, Orange talked about a bright technological future.
In 2026, we are at a technological inflection point, but no one is naive enough to buy an Orange-like view of the world.
Paris is in flames because the young don't believe t...
The Future is Non-Negotiable
I recently spent an hour in conversation with Joana Lenkova, a futurist whose experience includes working for the LEGO Group and Disney, and who recently published a book about the topic to help us all see the future more clearly.
Here ar...
How Brands Can Live in a Museworld
Meta’’s Muse growth has been astonishing, with five million downloads in 22 days.
Look in detail at what people are doing with it and you can see the array of delegation tasks that are happening.
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The Country That Believed in Tomorrow
Part One began with a suspicion: that melancholy had never quite made the leap into American life. We could tolerate it in songs, paintings and novels, but not when it slowed us down. America preferred motion: move on, reinvent yourself, st...
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Authors
The writers behind this newsletter.
Over 25 years of experience as an advertising CSO and strategist. Expert in the intersections between brands, consumers and culture.
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