Reletter
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Provoke

Ed Cotton

Recent stories to change minds

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues88Founded2 years agoLast Issue7 days ago
Active

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Latest Issues

Incomplete Worlds

It’s interesting and concerning to know that every time you use an LLM, you are only seeing a fraction of the world. It’s like using a 50mm lens on your camera; to see the full picture, you need a fisheye.

The problem is that LLMs are so...

7 days ago
3

Three Contemporary Wall Street Archetypes

News happens so fast that it ends up as a blur, but if you press pause and start to rewind slowly, you start to notice how strange things are.

“The market” is no longer watched only by traders, analysts, and CEOs.

It’s being watched by...

11 days ago

Strategy Is Back

Did agencies jettison strategy at precisely the wrong moment?

Is the AI-machine-driven slop industrial complex fundamentally broken?

With the arrival of a new LLM-focused customer journey and companies needing to be machine and agent-read...

16 days ago
17
2

The Cybertruck Years

The Cybertruck always fascinated me. It was such an obvious ploy to dial up the play to America, in a way that Tesla’s boring sedans never could.

It’s a tough, militarized, prepper wagon that promised much, including a low price and some...

25 days ago
4
1

The Future for the Ad Agency Strategist

This is a story about advertising, but it is more than that.

It is about what happens to a profession when the word it uses for its most important work drifts free of the duty the word was invented to describe, and what happens when a new...

a month ago
71
11

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Authors

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  • Ed Cotton

    Over 25 years of experience as an advertising CSO and strategist. Expert in the intersections between brands, consumers and culture.

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