Provoke
Ed CottonRecent stories to change minds
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 103 | Founded | 2 years ago | Last Issue | 13 days ago |
| Active | |||||
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ecotton.substack.comLatest Issues
More Decks and Fewer Realized Interesting Ideas
It appears we are reaching a point where there are more takes and decks with takes than there have ever been.
However, while the volume of real estate devoted to takes has increased exponentially over the past decade, the proportion of int...
How Strategy and Strategists Can Help Make Better Companies
With the angst of Cannes 2026 still swirling, thanks to the threat of AI and the invasion of creators, I think I missed, as did many others, that one brand and agency team delivered something remarkable.
We live in a time where corporation...
The Virus of the Image - Part Two
This photographer decided to create their own version, but unlike Florence, they were accredited and on the pitch… their screen was the giant in-stadium screen.
Now Florence’s world is all over Instagram- the photos of soccer taken from th...
The Virus of the Image - A Visual Story in 2 Parts- Part One
In 1972, Belgian photographer Harry Gruyaert sat in his London apartment taking photos of his television as events unfolded at the Munich Olympics.
In 2026, sports photographer Florence Pernet sat in her apartment taking photographs of th...
Where's Sustainability At?
It's hard to reconcile Europe's heat wave and the SpaceX IPO that has generated the cash to build those giant energy-sapping data centers.
And it's hard to think about, when Sustainability has been silenced from the media and sent out...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Provoke.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Over 25 years of experience as an advertising CSO and strategist. Expert in the intersections between brands, consumers and culture.
Frequently Asked Questions
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