Pulse Check
Kate DaykinI research what makes people gravitate to your brand and tell their friends to do the same.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 43 | Subscribers | Read | katedaykin.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
I see 47 celebrities in 32 Super Bowl ads
Super Bowl LX is on Sunday. Like many Americans, I’ll spend the evening distracted, eating an appetizer, talking to my friends, and eating four more appetizers. Bad Bunny’s half-time show is the only moment that’ll win my undivided attentio...
ShopMy-ification of 9-5ers
I’m a woman with an iPhone in my late 20’s; the concept of making money from a link is nothing new. The influencers inside my 6.1” screen make it crystal clear this is a core part of their livelihood, and last September, I decided to dabble...
Dare I say February is the best time to listen to your customers
I’m fresh off my first research trip of the year doing contextual inquiry and feeling re-inspired by IRL research. Nothing compares to gathering insights in-person vs through a computer screen1. And nothing compares to sitting poolside and ...
How brand events will work in 2026
Good morning and happy 2026! If you’re wondering who Kate Daykin is, it’s me, Kate Whalen, with a new last name. I’ve been a bit MIA the past two months, but for good reason—I got married! Highly recommend throwing a wedding on a tiny islan...
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Authors
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I research what makes people gravitate to your brand and tell their friends to do the same.
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