Q.’s Substack
Q. MalandrinoMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 128 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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qmalandrino.substack.comLatest Issues
Brand Fundamentals, as seen in BrandingMag
Thank you Flavia Barbat and Brandingmag for having me and my thoughts. You can read them here below or at this link:
https://tinyurl.com/BrandFundamentalsatBM
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Every professional discipline has its tenets, those foundations without whic...
McKinsey, and Brand - and Pontius Pilate
McKINSEY, BRANDING, HAPPY, SAD, DISCONCERTED, ALARMED (you can see I’m torn)
The McKinsey study touting Brand/Branding as the Number One priority for CMOs came out last November, and after an initial firestorm it subsided a bit. But...
Why The Fifa Fiasco? and/vs Formula One
The Fifa Fiasco is still developing, and we’ll see if Gianni Infantino will lose his job. And the whole thing looks and feels - and smells - what happened with Formula One, successfully, a decade ago. So why the same move worked for F1 but...
Cracker Barrel and FIFA: same thing
Cracker Barrel and FIFA could NOT be more similar.
Why?
In my Course, I say:
Branding could be seen as a layer between your business proposition and your marketplace – one that translates that proposition into terms that are relevan...
The Greencarder - Chapter 20: BrandLink > Xerox > Interbrand (1996-2005)
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THE GREENCARDER
(English first, the Google-translated Italian)
Foreword
My name is ‘Q’ (the real full name is ‘Quirino’, if you can pronounce it - go ahead, make my day). The ‘Q...
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Authors
The writers behind this newsletter.
Roman, moved to New York at 27, 3 years in Paris, well traveled, brand strategist, had and then sold two firms, two kids (20-22). Love ideas and opinions, on the receiving (I'm curious) and on the giving (I'm older, and hopefully a bit wise) ends.
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