Q.’s Substack
Q. MalandrinoMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 134 | Founded | 2 years ago | Last Issue | 13 days ago |
| Active | |||||
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qmalandrino.substack.comLatest Issues
The Greencarder - Chapter 21: Interbrand (North America), 2005-2007
Foreword
My name is ‘Q’ (the real full name is ‘Quirino’, if you can pronounce it - go ahead, make my day). The ‘Q’ nickname was never my choice: it was given to me by my first boss, the pipe-smoking Charles Finsilver, the day I started my...
La Dichiarazione di Brandipendenza
(se avete già letto la prima e la seconda parte la settimana scorsa potete saltare al numero 3, ma vi perderete alcuni contenuti nuovi: la giusta formulazione storica, un bel gruppo di filosofi greci, Robert Wood Johnson, Timothy Matlack, T...
The Declaration of Brandependence
THE DECLARATION OF BRANDEPENDENCE
(if you’ve read parts 1 and 2 last week you could skip to number 3, but you’ll miss some new content: proper historical wording, a bunch of Greek philosophers, Robert Wood Johnson, Timothy Matlack, Tom Bra...
The Declaration of Brandependence - parts 1 & 2, of 4
foreword
Last year my good friend & brilliant colleague Bill Chidley started to publish some critical perspectives on the branding profession (go read them!), and my other good friend & brilliant colleague & former Philips client Thomas...
Marketing, and the Beetle
“What we need is a Marketing theory that helps us influence choice“.
This is what my friend Alex asked in a post about marketing theories, and here’s my answer. (a bit tongue-in-cheek, but not entirely)
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My theory is A Bit o’ Everyth...
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Authors
The writers behind this newsletter.
Roman, in New York half of my life, 3 years in Paris, brand strategist, had & sold two firms. I write about Branding and the associated profession(s) - here, on LinkedIn, in my masterbranded_com Blogs, on BrandingMag, and on Medium.
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