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Q.’s Substack

Q. Malandrino

My personal Substack

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues117Foundeda year agoLast Issue9 days ago
Active

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qmalandrino.substack.com
Artwork for Q.’s Substack

Latest Issues

An open letter to Marketing

Hello (quasi)colleagues (as Marketing and Branding are inextricably linked).

Let me open this open letter in an open way by making a few points:

- I have the utmost respect for the Marketing discipline and its highly valuable insights; p...

9 days ago
4

World Cup 2026 graphic(s)

I like the ID System of the World Cup 2016 a lot. And in the past two weeks I had this nagging thought that one of the main graphics ... I’d seen it before. Of course, very rarely a piece of graphics was never ever done before, but this one...

11 days ago
1

about Brand Positioning

I’m a brand junkie, and brand actions/words/visuals have been my daily diet since my unsuccessful days in Economics in college. Here’s my latest collection - on Positionings.

note: I used taglines as examples, which are interestingly-worde...

11 days ago
2

Gragnano

A beautiful example of a brand OWNING IT.

Established in 1789, Garofalo is an iconic pasta maker in the town of Gragnano - the center of the world as it comes to pasta. It's due to a unique location against the Monte Lattari parallel to...

18 days ago
2
1

World Cup 2026 - The Brand

I’ve been involved with branding global sports events, and when I first saw this one I was on the fence about using a 26 supergraphic plus the real Rimet Cup (which, interestingly, depicts the goddess of victory Nike). Then I started to see...

18 days ago

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  • Q. Malandrino

    Roman, moved to New York at 27, 3 years in Paris, well traveled, brand strategist, had and then sold two firms, two kids (20-22). Love ideas and opinions, on the receiving (I'm curious) and on the giving (I'm older, and hopefully a bit wise) ends.

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