
My personal Substack
| Platform | Pricing | Only free issues | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 117 | Founded | a year ago | Last Issue | 9 days ago |
| Active | |||||

Hello (quasi)colleagues (as Marketing and Branding are inextricably linked).
Let me open this open letter in an open way by making a few points:
- I have the utmost respect for the Marketing discipline and its highly valuable insights; p...
I like the ID System of the World Cup 2016 a lot. And in the past two weeks I had this nagging thought that one of the main graphics ... I’d seen it before. Of course, very rarely a piece of graphics was never ever done before, but this one...
I’m a brand junkie, and brand actions/words/visuals have been my daily diet since my unsuccessful days in Economics in college. Here’s my latest collection - on Positionings.
note: I used taglines as examples, which are interestingly-worde...
A beautiful example of a brand OWNING IT.
Established in 1789, Garofalo is an iconic pasta maker in the town of Gragnano - the center of the world as it comes to pasta. It's due to a unique location against the Monte Lattari parallel to...
I’ve been involved with branding global sports events, and when I first saw this one I was on the fence about using a 26 supergraphic plus the real Rimet Cup (which, interestingly, depicts the goddess of victory Nike). Then I started to see...
Subscribers, engagement, traffic and sponsorship for Q.’s Substack.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Roman, moved to New York at 27, 3 years in Paris, well traveled, brand strategist, had and then sold two firms, two kids (20-22). Love ideas and opinions, on the receiving (I'm curious) and on the giving (I'm older, and hopefully a bit wise) ends.
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