Often disruptive thoughts of a wine industry analyst, wine brand creator, wine producer and consultant
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 68 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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Premiumisation Buys You Twenty-Five Years
Image: Robert Joseph / Midjourney AI
Devil's Advocate — my free newsletter on what the wine industry gets wrong, and what comes next. No cosy consensus. No comforting myths. Subscribe free here
I know there are some readers who hate my te...
Wine and Fast Food; Wine and Football Teams. Matches Made in Heaven?
Image: Robert Joseph/Midjourney AI
Tens of millions of words have been written about marketing, many of them by people far cleverer and more experienced than me.
But, for what it’s worth, I find the following formulation useful
Know what...
Europe's 'Big Wine' Cooperatives Produce 25% of the World's Wine. A Troubled Sector Nobody is Talking About
Image: Robert Joseph/Midjourney AI
This is a free Wine Thinking article. Free subscribers get the diagnosis; paid subscribers get the solutions. Wine Thinking: #17 on Substack's New Bestsellers, 3,600 subscribers.
Approximately 1,600 coop...
The Commercial Lessons Wine Urgently Needs to Learn From Restaurants
Restaurants globally have had to reinvent themselves since the Covid lockdowns. The wine industry has yet to do so. I have a few ideas.
This is a Wine Thinking paid article. Free subscribers get the diagnosis; paid subscribers get the solu...
After the Fires - Why Bordeaux May be Turning White
Image: Robert Joseph/Midjourney AI
For the second time in five years, tens of thousands of hectares of Bordeaux have been burning. Close to a quarter of a million people have been evacuated and people in the heart of the city are walking a...
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Authors
The writers behind this newsletter.
Recovering wine critic, turned industry observer and wine producer
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