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Wine Thinking

Robert Joseph
Hundreds of paid subscribers

Often disruptive thoughts of a wine industry analyst, wine brand creator, wine producer and consultant

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues59Founded2 years agoLast Issue17 days ago
Active

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Latest Issues

US-Style Wine Clubs: the Solution to Europe's Problems?

Winery-run subscription wine clubs are almost unknown in Europe. Why? Might they be worth having? And, if so, how to make that happen?

“No, we don’t try to collect visitors’ names and contact details”.

17 days ago
12
1
Paid

When People Say They Want Sustainable Wine, Are They Telling the Truth?

The industry keeps telling itself that its customers are demanding greener winemaking. Research backs that up. Or does it?

Which of the following do you care about?

a month ago
14
Paid

Vineyards are Morphing from Assets Into Cost Centres. Time to Sell?

Image: Robert Joseph / Midjourney AI

Most winery owners won’t hesitate before saying that their vineyards are their most valuable asset - the place where they produce their wine. Today, the inconvenient truth is that these pieces of land i...

a month ago
12
12

I asked my AI what it is. It didn't know either

A piece that has - spoiler alert - has nothing to do with wine,. But it might have resonance with anybody who has had any kind of interaction with ChatGPT, Claude, Grok, Gemini or any of their chums

a month ago
6
3
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Adapt, Exit or Die: a Five-Year Action Plan for Six Different Kinds of Wine Business

If your wine business is doing fine, and you're confident that it's going to continue to do so for the next five years, please ignore this piece. If not, you'll hopefully find it thought-provoking

Introduction

a month ago
34
1
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  • Robert Joseph

    Recovering wine critic, turned industry observer and wine producer

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