Often disruptive thoughts of a wine industry analyst, wine brand creator, wine producer and consultant
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 71 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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Human or AI?
Image: Robert Joseph / Midjourney AI
At a time when unusually well-informed people are publicly saying that AI could kill us all, discussions of its use by wine writers might seem to be a little… quaint.
But we’re also in an era when a pr...
Like it or not: Wine Faces Yet Another Inflection Point. How is it Going to Change? Part One.
Wine is at an inflection point [a dramatic shift in direction or trend in business or life].
Specifically, large swathes of vines are being ripped out across the planet and sales of conventional wine are falling, at precisely the time when...
Science Explains Why Wine Buying Makes People Nervous. One Retailer Profitably Took Notes
If you love browsing in wine shops and don’t worry about spending money on a disappointing bottle, you’re a typical wine professional, and an atypical wine drinker.
Science cannot explain everything. If it could, there would be no church-g...
Premiumisation Buys You Twenty-Five Years
Image: Robert Joseph / Midjourney AI
Devil's Advocate — my free newsletter on what the wine industry gets wrong, and what comes next. No cosy consensus. No comforting myths. Subscribe free here
I know there are some readers who hate my te...
Wine and Fast Food; Wine and Football Teams. Matches Made in Heaven?
Image: Robert Joseph/Midjourney AI
Tens of millions of words have been written about marketing, many of them by people far cleverer and more experienced than me.
But, for what it’s worth, I find the following formulation useful
Know what...
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Authors
The writers behind this newsletter.
Recovering wine critic, turned industry observer and wine producer
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