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Wine Thinking

Robert Joseph

Often disruptive thoughts of a wine industry analyst, wine brand creator, wine producer and consultant

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues58Founded2 years agoLast Issue8 days ago
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Artwork for Wine Thinking

Latest Issues

When People Say They Want Sustainable Wine, Are They Telling the Truth?

The industry keeps telling itself that its customers are demanding greener winemaking. Research backs that up. Or does it?

Which of the following do you care about?

8 days ago
12
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Vineyards are Morphing from Assets Into Cost Centres. Time to Sell?

Image: Robert Joseph / Midjourney AI

Most winery owners won’t hesitate before saying that their vineyards are their most valuable asset - the place where they produce their wine. Today, the inconvenient truth is that these pieces of land i...

14 days ago
10
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I asked my AI what it is. It didn't know either

A piece that has - spoiler alert - has nothing to do with wine,. But it might have resonance with anybody who has had any kind of interaction with ChatGPT, Claude, Grok, Gemini or any of their chums

18 days ago
6
3
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Adapt, Exit or Die: a Five-Year Action Plan for Six Different Kinds of Wine Business

If your wine business is doing fine, and you're confident that it's going to continue to do so for the next five years, please ignore this piece. If not, you'll hopefully find it thought-provoking

Introduction

22 days ago
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1
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Time to Talk About Flavoured Wine and Chocolate Georgian Dumplings

A less-than-brilliant khinkali, made by the author, at the Khareba Kvareli Visitor Centre. Image: Luke Carver

Most visitors to Georgia - the country, not the state - will have been introduced to the delicious local Khinkali dumplings. Thes...

a month ago
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4

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  • Robert Joseph

    Recovering wine critic, turned industry observer and wine producer

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