Reletter
Artwork for who what wai

Your window into what's really happening in China — consumer culture, rising Chinese brands, retail innovation, and street-level signals. With a few hot takes thrown in.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues81Founded3 years agoLast Issue3 days ago
Active

Read this Newsletter

whowhatwai.substack.com
Artwork for who what wai

Latest Issues

Overcapacity — Notes from China [009]

Welcome back! For those of you who had the past week off I hope it was everything you wanted/needed it to be. Sadly, if you were looking for it to signal some positive signs about the Chinese economy… better luck next year?

Per Reuters, av...

3 days ago
13
1

Overcapacity — Notes from China [008]

I write about China consumer & retail trends and the factors that shape those trends. This weekly series is a collection of my media diet and snippets of what life on the ground in China looks and sounds like from someone living there.

👋...

16 days ago
11
2

Overcapacity — Notes from China [007]

👋🏼 If you’re new to this series, see past articles here. I write about China consumer & retail trends and the factors that shape them. This weekly series is a collection of my media diet and snippets of what life on the ground in China lo...

24 days ago
10
2

Overcapacity — Notes from China [006]

This week is heavy on the photos! Reminder that you may need to view this post outside of your email due to length.

I took a trip to Hangzhou for Taobao’s annual Uglies Awards — where they select the ugliest things on the e-commerce platf...

a month ago
10
2

Overcapacity — Notes from China [005]

Hi there! 👋🏼 If you’re new, start here.


🧠 What got me thinking

Latest episode from Radio is out. , Steven, and I discuss Alibaba’s equity raise and what it signals for the broader market + China’s new support plan for Chin...

a month ago
11
1

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for who what wai.

SubscribersEngagement74Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • who what wai

    On-the-ground observations of Chinese consumer culture. Brands, retail, trends, and the occasional hot take.

  • Olivia Plotnick

    10+ yrs in China. On-the-ground observations of retail, consumer behavior, digital platforms and coffee shops. Lots and lots of coffee shops ☕️

  • Frequently Asked Questions

    How can I access the email archive for who what wai?

    You can find recent issues that have been published by who what wai on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does who what wai have?

    To see how many people subscribe to who what wai, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in who what wai?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch who what wai as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like who what wai?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact who what wai using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to who what wai?

    Scroll up to where it says Related Newsletters to see other publications like who what wai. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact who what wai?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.