who what wai
who what wai, Olivia PlotnickYour window into what's really happening in China — consumer culture, rising Chinese brands, retail innovation, and street-level signals. With a few hot takes thrown in.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 83 | Founded | 3 years ago | Last Issue | 3 days ago |
| Active | |||||
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whowhatwai.substack.comLatest Issues
China’s next global brands aren’t machines
I write about China consumer & retail trends. If you’re not already, consider subscribing! I publish a regular series called Overcapacity — it’s your window into current China trends written with passion by someone who lives there.
Subscr...
Overcapacity — Notes from China [010]
I write about China consumer & retail trends. This series is a collection of my media diet and snippets from life on the ground in Shanghai and beyond that shape my view. Past articles here.
Currently experimenting with the cadence of Ove...
Overcapacity — Notes from China [009]
Welcome back! For those of you who had the past week off I hope it was everything you wanted/needed it to be. Sadly, if you were looking for it to signal some positive signs about the Chinese economy… better luck next year?
Per Reuters, av...
Overcapacity — Notes from China [008]
I write about China consumer & retail trends and the factors that shape those trends. This weekly series is a collection of my media diet and snippets of what life on the ground in China looks and sounds like from someone living there.
👋...
Overcapacity — Notes from China [007]
👋🏼 If you’re new to this series, see past articles here. I write about China consumer & retail trends and the factors that shape them. This weekly series is a collection of my media diet and snippets of what life on the ground in China lo...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
On-the-ground observations of Chinese consumer culture. Brands, retail, trends, and the occasional hot take.
10+ yrs in China. On-the-ground observations of retail, consumer behavior, digital platforms and coffee shops. Lots and lots of coffee shops ☕️
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