who what wai
who what wai, Olivia PlotnickYour window into what's really happening in China — consumer culture, rising Chinese brands, retail innovation, and street-level signals. With a few hot takes thrown in.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 73 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | |||||
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whowhatwai.substack.comLatest Issues
Overcapacity — Notes from China [001]
Hello! I’m starting a new newsletter series.
First, I considered starting a separate Substack for this, but then I thought about how annoying it would be to ask you to subscribe to yet another Substack and decided that for now, this will...
🌲 Techno in the trees: My weekend at a music festival in the forest north of Beijing
My live music exposure in China this year has been nothing short of diverse, to say the least. From American country pop singer Mickey Guyton, to Brussels-based band, ECHT!, whose music has been described as “[it] raises more questions than...
Chinese brand you need to know: OUTCiRCS
Sunbeams dart in and out of the leafy canopy of plane trees that line the streets. Specialty coffee and gelato overfloweth. You’re in the middle of a city of 24 million, but it’s quiet and peaceful because all the cars and bikes are electri...
[Travel diary] Shaoxing: A coffee farmer on Claude, an artisanal bakery, and rural bus routes
This weekend, China celebrated Dragon Boat Festival, marking the holiday with a 3-day weekend. On a whim, I decided to book a last-minute trip to Shaoxing, Zhejiang, approximately 1hr 20 mins from Shanghai by high-speed train.
I was able...
Chinese brand you need to know: NEDAO
On Sundays, I do my best to attend a run club organized by All By Runners, a run hub along the beautifully restored Suzhou Creek, just before the Bund. Since January, the group has nearly tripled in size.
During opening hours, anyone can...
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Authors
The writers behind this newsletter.
On-the-ground observations of Chinese consumer culture. Brands, retail, trends, and the occasional hot take.
10+ yrs in China. On-the-ground observations of retail, consumer behavior, digital platforms and coffee shops. Lots and lots of coffee shops ☕️
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