who what wai
who what wai, Olivia Plotnickthe 'who what wai' is for anyone interested in growing their brand in China. We cover consumer trends, dish out marketing strategies and point out great content. 'who what wai' is produced by wai social.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 64 | Subscribers | Read | whowhatwai.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
[Travel Diary] A Journey South: Wuzhou + Nanning + Haikou
“Don’t all cities in China kinda just….look the same?” I get asked this question a lot when I tell people about my journey through 30+ cities. I get it. To be honest, I used to think the same.
My day at WeChat’s annual Open Class Pro event
Every year in January, WeChat hosts a conference aimed at providing developers and merchants with the latest data on app usage and insight into where the platform is headed. This year the event was held on January 15th in Guangzhou (a great...
Chinese brand you need to know: is this the next Songmont?
Happy New Year! Wishing you health, happiness, and a wealth of new ideas and opportunities. Yesterday I was in Shenzhen at a roundtable discussion with young (all women — woop woop), Chinese professionals in the manufacturing and supply cha...
No Ed and Scott, Chinese Youth Do Not Hate America
I’m American. I’ve lived and worked in China for over 10 years. I run a business supporting global brands in China with their marketing strategy. I spent two months this summer visiting nearly every single province in China — 32 cities, 25 ...
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Authors
The writers behind this newsletter.
the 'who what wai' is for anyone interested in growing their brand in China. We cover consumer trends, dish out marketing strategies and point out great content.
10+ yrs in China. On-the-ground observations of retail, consumer behavior, digital platforms and coffee shops. Lots and lots of coffee shops.
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