who what wai
who what waithe 'who what wai' is for anyone interested in growing their brand in China. We cover consumer trends, dish out marketing strategies and point out great content. 'who what wai' is produced by wai social.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Subscribers | Read | whowhatwai.substack.com |
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Latest Issues
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Chinese brand you need to know: Mixue Bingcheng
China's new-style tea beverage industry is booming, with the market expected to reach $51.37 billion by 2025.
🐶 The $161 billion opportunity fueled by designer dog beds and decadent dental chews
In 2023, China's pet economy reached $82.99 billion, with the market projected to grow to $161 billion by 2028. Female consumers from first-tier cities make up the majority of spenders, with 18-30 year-olds representing the largest age grou...
'Lao Wai' takeover + Updates to WeChat Channels + Dishing out for Gelato
### It’s looking like a ‘Lao Wai’ summer
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the 'who what wai' is for anyone interested in growing their brand in China. We cover consumer trends, dish out marketing strategies and point out great content.
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