who what wai
who what wai, Olivia PlotnickYour window into what's really happening in China — consumer culture, rising Chinese brands, retail innovation, and street-level signals. With a few hot takes thrown in.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 67 | Founded | 3 years ago | Last Issue | a month ago |
| Active | |||||
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whowhatwai.substack.comLatest Issues
Chinese brand you need to know: Herbeast 东边野兽
This has been sitting in my drafts folder since before Chinamaxxing was a thing, but hey, now that the world is finally waking up to the fact that China has some seriously awesome brands out there, it feels like a good time to introduce you...
Forget Chongqing. Have you been to Fuzhou?
Last week, I packed my bags again and took the high-speed train south, stopping in Fuzhou (Fujian) and Nanchang (Jiangxi), both provincial capitals. This trip puts my total count to 40+ cities across China in the past year, tracking consume...
Stop with the pop-ups. Unless they look like this
Pop-ups have been popping off lately. Brands have become obsessed with the idea that ‘experiences’ — flashy takeovers, photo booths, and free samples in exchange for personal information — build meaningful connections with consumers that tr...
[Travel Diary] A Journey South: Wuzhou + Nanning + Haikou
“Don’t all cities in China kinda just….look the same?” I get asked this question a lot when I tell people about my journey through 30+ cities. I get it. To be honest, I used to think the same.
There is some truth to it. Yes, many cities in...
My day at WeChat’s annual Open Class Pro event
Every year in January, WeChat hosts a conference aimed at providing developers and merchants with the latest data on app usage and insight into where the platform is headed. This year the event was held on January 15th in Guangzhou (a great...
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Authors
The writers behind this newsletter.
On-the-ground observations of Chinese consumer culture. Brands, retail, trends, and the occasional hot take.
10+ yrs in China. On-the-ground observations of retail, consumer behavior, digital platforms and coffee shops. Lots and lots of coffee shops ☕️
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