who what wai
who what wai, Olivia PlotnickYour window into what's really happening in China — consumer culture, rising Chinese brands, retail innovation, and street-level signals. With a few hot takes thrown in.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 76 | Founded | 3 years ago | Last Issue | 9 days ago |
| Active | |||||
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whowhatwai.substack.comLatest Issues
Overcapacity — Notes from China [004]
Hi there! 👋🏼 If you’re new, start here. Otherwise, I hope you’ve been enjoying this series so far. Still figuring out how to make this labor of love less labor and more love. As always, feedback is welcome 📭.
🧠 What got me t...
Overcapacity — Notes from China [003]
Hello! This series is new, and I’m still experimenting with the format (if you missed 001, start here). Throughout the week, I usually find that several sources will start to form the corpus of a broader theme/idea/question. So I thought I’...
Overcapacity — Notes from China [002]
Hello! Welcome to the second drop of Overcapacity. If you missed the first one, catch yourself up here.
It’s been a soggy week here.
🌀Typhoon Dolphin really packed a punch, making landfall in Shanghai on Sunday/Monday as the strongest...
Overcapacity — Notes from China [001]
Hello! I’m starting a new newsletter series.
First, I considered starting a separate Substack for this, but then I thought about how annoying it would be to ask you to subscribe to yet another Substack and decided that for now, this will...
🌲 Techno in the trees: My weekend at a music festival in the forest north of Beijing
My live music exposure in China this year has been nothing short of diverse, to say the least. From American country pop singer Mickey Guyton, to Brussels-based band, ECHT!, whose music has been described as “[it] raises more questions than...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
On-the-ground observations of Chinese consumer culture. Brands, retail, trends, and the occasional hot take.
10+ yrs in China. On-the-ground observations of retail, consumer behavior, digital platforms and coffee shops. Lots and lots of coffee shops ☕️
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