who what wai
who what waithe 'who what wai' is for anyone interested in growing their brand in China. We cover consumer trends, dish out marketing strategies and point out great content. 'who what wai' is produced by wai social.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Subscribers | Read | whowhatwai.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Luckin goes viral again with this collab + Lululemon is thriving + why Gucci and Bananain nailed their latest campaigns
### Bananain (蕉内) boosts brand influence with the launch of ‘Oxygen Jacket’
What these trending #s say about Golden Week + Black Myth: Wukong hottest collabs + You know what's coming up soon...
This newsletter covers three 🔥 hot 🔥 topics:
Special Edition: Why China (social media) is living in the future
Lululemon just launched an incredible campaign (in so many ways) but I want to highlight the platform(s) used and why it’s so groundbreaking.
Chinese brand you need to know: Mixue Bingcheng
China's new-style tea beverage industry is booming, with the market expected to reach $51.37 billion by 2025.
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Authors
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the 'who what wai' is for anyone interested in growing their brand in China. We cover consumer trends, dish out marketing strategies and point out great content.
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