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who what wai

who what wai, Olivia Plotnick

the 'who what wai' is for anyone interested in growing their brand in China. We cover consumer trends, dish out marketing strategies and point out great content. 'who what wai' is produced by wai social.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues61SubscribersRead whowhatwai.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

No Ed and Scott, Chinese Youth Do Not Hate America

I’m American. I’ve lived and worked in China for over 10 years. I run a business supporting global brands in China with their marketing strategy. I spent two months this summer visiting nearly every single province in China — 32 cities, 25 ...

a month ago
22
1

💩 Everything is aw(ful)esome - What's actually happening to Double 11

🎧 *In case you love podcast format, I’ve recorded this article for you — but left out the image descriptions (sorry!), so give this masterpiece a few scrolls. And do tell me if you loved or hated the audio experience. All constructive or n...

2 months ago
6
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Field trip day: Suzhou Coffee Festival

Ever wonder what a coffee shop from the remote city of Ordos, Inner Mongolia, would sell as its signature drink? You’re about to find out.

2 months ago
15
1

What 60 Days in China's Lower-Tier Cities Revealed to Me About Retail

The post-October holiday period is usually a whirlwind, and this year has been no exception! From speaking at the American Chamber of Commerce, Beauty Matter Conference and China Crossroads in Shanghai, to speaking on a panel at the Financi...

3 months ago
32
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Authors

The writers behind this newsletter.

  • who what wai

    the 'who what wai' is for anyone interested in growing their brand in China. We cover consumer trends, dish out marketing strategies and point out great content.

  • Olivia Plotnick

    Currently traveling to 30+ cities in 60 days in China tracking trends in health/wellness, beauty, retail, tourism.

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