who what wai
who what wai, Olivia Plotnickthe 'who what wai' is for anyone interested in growing their brand in China. We cover consumer trends, dish out marketing strategies and point out great content. 'who what wai' is produced by wai social.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 57 | Subscribers | Read | whowhatwai.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The final stretch: Part 3 of my journey across 32 cities in China in 60 days
I began writing this dispatch as I sat aboard the bullet train bound for Shanghai after stopping in Chizhou, the final city on my journey across 32 cities in 60 days. As the train sped through Anhui province, I did my best to complete a bra...
Encounters: 43 Days Across China, 23 Cities
Hi there! It’s day 43. I’m just over two-thirds of the way through my solo journey to visit 30+ cities in 60 days across China, mostly 2nd-tier and below. So far, I’ve been to 23 cities:
The update you've been waiting for
Excuse the typos/grammatical errors/stream-of-thought style in this. Going for a ‘done not perfect approach’. If you’re reading this as an email, you’ll need to click ‘continue reading’ because this a very, very long piece.
[Medium Matters 03] Big announcement + innovative content strategies to keep your eyes (and ears) on
Hi! Big announcement from me, Olivia 👋🏼 On Monday, July 7th, I’ll be kicking off a big project that I’ve decided to call China 30-60. I’ll be visiting over 30 cities in China over a period of 60 days, solo. Sounds a bit crazy right? The b...
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Authors
The writers behind this newsletter.
the 'who what wai' is for anyone interested in growing their brand in China. We cover consumer trends, dish out marketing strategies and point out great content.
Currently traveling to 30+ cities in 60 days in China tracking trends in health/wellness, beauty, retail, tourism.
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