Yes & (Breakthrough Brand Insights, Ideas & Inspiration)
Robyn Young, Susan HazelApproach your brand with a spirit of improvisation, embracing new insights, ideas & inspiration and building on them in unexpected ways
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 59 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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yesandnewsletter.substack.comLatest Issues
How to Fix Your ‘Multiple Personas’ Problem
When your brand needs to speak to different audiences, demographics aren’t the solution. An aspirational mindset is.
About After Hours:
BTS of Brand Building with Susan Hazel Rich of Hazelmade Here's the recording of my first live today!
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Your Customer Isn't Gen Z or Millenials. It's a Specific, Targeted Mindset.
About Yes &:
Yes & is the comedy club for founders and marketers. Most branding advice will tell you to show up consistently, find your niche, and optimize for reach. Yes & is for people who find that deeply unsatisfying. We're here for t...
Steal My Founder Story Framework
Here's the framework I use to create compelling origin stories
About this series: After Hours is the paid tier of Yes & . This is where I show the work; the frameworks I use with clients, the prompts and exercises that turn ideas into some...
This Lifestyle Brand Cures Brain Rot - But There's a Catch
About this series: Unicorns get the press. Zebras get the loyalty. Stripes offers a deep dive into businesses that are playing the long game, and winning it. Because often the brands worth studying aren't always the ones everyone's already...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Yes & (Breakthrough Brand Insights, Ideas & Inspiration).
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I built a thriving business on someone else's definition of success. Now I co-create original brand worlds for founders and teams — while finally creating my own. Dishing out my branding takes (Yes &) and personal field notes (Mid) with wit & wisdom.
My brand, Hazelmade, is founded on the slow moments tangible objects invite. I left the corporate world in 2014. Since then, I've channeled my love of stories into creating objects to turn fleeting moments into ones that last.
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