Yes & (Breakthrough Brand Insights, Ideas & Inspiration)
Robyn YoungApproach your brand with a spirit of improvisation, embracing new insights, ideas & inspiration and building on them in unexpected ways
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 29 | Subscribers | Read | yesandnewsletter.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Lost Art of Disagreement
This past weekend, I got into a debate with a stranger. At one point, he rolled his eyes and called me “opinionated.”
This Perfume Brand Wins With Slow-Burn Worldbuilding
Ffern wasn’t on my radar before two weeks ago.
The Power of Restraint: Scarcity vs. 'Quiet Branding'
I’m writing this from Paris, where across the street from our Airbnb is a Pop Mart with a line outside the door on a random Tuesday morning. Pop Mart has taken the collector market by storm with Labubus — small stuffed animals and figurines...
Can Borrowing from Fashion for Non-Fashion Brands Actually Shift Perception?
Lately, it seems like everyone is borrowing from fashion. Lookbooks for oatmilk. Banks tapping models to sell credit cards. Sports leagues dressing up like Paris Fashion Week.
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Authors
The writers behind this newsletter.
Brand builder, strategist and founder (for the past 9 years). Helping founders and marketers embrace new ideas, clear the clutter, and create magnetic brand worlds. Fair warning, I'm a hand gesturer.
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