Yes & (Breakthrough Brand Insights, Ideas & Inspiration)
Robyn YoungApproach your brand with a spirit of improvisation, embracing new insights, ideas & inspiration and building on them in unexpected ways
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 35 | Subscribers | Read | yesandnewsletter.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
I Just Had a Strategy Session With Santa
Yes, I really did this. It is not AI.
[Insight] Consumers Are Done with Empty Brand Promises and Marketing Fluff
Welcome to the trust recession, where 71% of customers say they don't trust brands to keep their word... and they brought the receipts to prove it.
[Idea] The Undone Brand: When Strategic Imperfection Works (and When It Doesn’t)
Why people trust what feels human, not hyper-polished, and how to recognize when imperfection is authentic versus performative.
[Idea]The Espresso Economy: Why Independent Coffee Shops Are Thriving While Restaurants Struggle
What the rise of indie coffee shops says about consumer psychology
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Authors
The writers behind this newsletter.
Brand builder, strategist and founder (for the past 9 years). Helping founders and marketers embrace new ideas, clear the clutter, and create magnetic brand worlds. Fair warning, I'm a hand gesturer.
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