Rule of Three
Bill SouthernMy "Rule of Three" includes: "Secure a beverage; don't be a douchebag; and amuse myself." That third rule drives Rule of Three content decisions each week - perhaps you will be amused as well.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 309 | Subscribers | Read | ruleofthree.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
What's That? You Don't Like Your Name?
You’re likely familiar with Hollywood legends who adopted more marketable names than those bestowed upon them at the event of their birth, such as: Norma Jeane Mortenson (Marilyn Monroe); Marion Robert Morrison (John Wayne); and Roy Harold ...
John Wanamaker Was Half Right
John Wanamaker founded his eponymous department store in Philadelphia in the 1860’s, and his well-known observation that, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” has served as a cautionary ...
Paving the Way
First off, let me tell you that there is no Southern Bros. Asphalt Paving Company. And, neither is there a Southern Bros. Modeling Agency. So, if you feel that I’ve summoned you here under false pretenses, I’m sorry. No, the truth is much l...
Is Participation in Professional Sports Resulting in Criminal Activities?
The major professional sports (you know, baseball, football, basketball and hockey - apologies to soccer, golf and NASCAR - they simply don’t have the P.R. engine that the “Big Four” possess) have increasingly become extremely violent profe...
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