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The Glitch

Sarah Hart

Your visual advantage in a swipe-happy world. Learn the psychology-backed design moves that help smart B2B founders & marketers stand out—and stay top of mind.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues21Founded3 years agoLast Issuea month ago
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Latest Issues

Gatorade is rebranding, heres how id design it

So, PepsiCo just dropped a bit of a bombshell: Gatorade, the drink we all associate with sweaty NFL players is rebranding. They’re moving away from “hardcore sports performance” and into... well, just being a drink for us regular ol’ humans...

a month ago
5

Your Brand Might Be Slop (And You Don't Even Know It)

I just saw this Hank Green video breaking down what “slop” actually is…and i haven’t been able to stop thinking about how what he says effects branding and design.

So, his argument is that slop isn’t really just “AI-generated stuff.” It’s...

a month ago
13

Watch me redesign a random brand

why do so many brands look exactly the same?

like… if you lined up 20 companies in the same industry, i swear most people wouldn’t be able to tell them apart.

and here’s where it gets expensive for businesses…

your audience’s brain delet...

2 months ago
7
1

When Distinctive Looks Disgusting

So granola the ai notetaker just rebranded.

and the internet is nooot happy about it.

i’ve seen comments calling the new colour “puke green” “barf” “baby poop”:

and NGL… i kinda get it.

I did some digging into the research on human col...

3 months ago
4

My exact process for designing brands that lead their industry

Pre S: quick heads up… the Brand you: The Visual Sales Funnel System is dropping soon. Hop on the update list here.

Whenever I start a new project, the goal is always the same: help the brand step into a leader position visually.

I u...

6 months ago
9
3

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  • Sarah Hart

    Follow to learn how top brands use visual psychology to outgrow the competition. Thoughts on visual psychology, AI art, design inspiration.

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