Build relationships. Lead better. Sell more. Weekly notes from Ronnell Richards on the relationship-centric way to grow a book, a team, and a reputation. No scripts. No hype. Just the stuff that actually moves deals and people.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 149 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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ronnellrichards.substack.comLatest Issues
SHAME ON YOU!
I had a conversation today that pissed me off.
I develop sellers for a living, but don’t forget I’ve been a decision-maker who has overseen millions of dollars in spend for two decades, so I’ve sat on the other side of the table a lot.
Sa...
The part of the story that didn't make the LinkedIn version.
Last week I posted my story on LinkedIn. Thirteen slides. My sister commented on it, and I told her that if I told the whole story, it wouldn’t be 13 slides. It’d be 52.
So here’s one more.
In 2017 I closed my company. It was the lonelie...
It’s Time to Reintroduce Yourself
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In a world increasingly fueled by AI and automation, your greatest advantage is your humanity. Your story, perspective, experiences, values and personality are what create connection. And connection is what creates great rela...
Your AI Experiment Is Costing You More Than You Think
Right now, everyone is building using AI.
Sounds like progress.
Sometimes it is.
Most of the time, it’s just expensive amateur hour with better technology.
That was the premise of a recent Backstory AI webinar presentation I led on one...
Just Because I Can, Should I?
https://www.backstory.ai/events/build-vs-buy-the-framework
Just because you can build it doesn’t mean you should.
A lot of us are building right now. Custom GPTs, Claude projects, internal tools stitched together with whatever’s available...
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Authors
The writers behind this newsletter.
Practical Sales Wisdom\ud83c\udfc6Entrepreneur, Author✍️“Shut The Hell Up & Sell,” founder of \ud83e\udd2bSayLess Academy, LinkedIn Learning Sales Instructor. 200k students. No fluff. Real talk.
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